Airing in the US and the UK this week, in the US on V (ABC) and various other cable networks, it will also be running during opening weekend of Iron Man 2 in 100 theaters nationwide...and the long form trailer will be running online in the US, UK and Europe. The title will be available in 6 months.
About the trailer: Birth of a Spartan is the journey of a young Carter-259, future leader of Noble Team, as he undergoes the medical augmentation procedures that are the final stage in his transformation from a young man into a Spartan III super soldier. Noble Team will be the protagonists of Halo Reach, the all-new next chapter of the Halo video game series on XBOX 360. We follow Carter from moment he wakes up in the morning, to his space flight to the orbital medical facility, through the actual procedures, and finally culminating in his dramatic realization of his transformation at the end of the film.
Credits: Spot title: Birth of a Spartan Game title: Halo: Reach Client: Xbox Agency: agencytwofifteen Executive Creative Directors: Scott Duchon, John Patroulis Art Director: Ben Wolan Copywriter: Joe Rose Agency Executive Producer: Hannah Murray Agency Producer: Alex Spahr Account Director: Peter Goldstein Account Management Supervisor: Zach Rubin Account Executive: Stephanie Scott Production Company: Biscuit Filmworks Director: Noam Murro Line Producer: Jay Veal DP: Simon Duggan Production Designer: John Beard Senior Executive Producer: Shawn Lacy Executive Producer: Colleen O'Donnell Editorial: Bikini Edit Editor: Avi Oron EP / Producer: Gina Pagano Assistant Editor: Gustavo Roman Visual Effects: Animal Logic Telecine: Beau Leon, New Hat Music: Original composition, by Human Sound Design: Brian Emrich
Great new ad for Gatorade, features the song "Evolve", music is produced by David Banner and the artist's name is Quinn who is a member of the group, BLACKstreet. Gatorade Has Evolved shows how Gatorade has advanced hydration and sports performance and how the G Series will break new ground. The spot takes viewers back to a day when athletes balled on peach baskets, their racquets were wooden and hydration was only water. Jump to 1965 when Gatorade revolutionized hydration and helped fuel athletes like Michael Jordan and Mia Hamm as they redefined sports performance. Now in 2010, the G Series will change the sports performance landscape once again. Usain Bolt, Dwight Howard, and Peyton Manning were instrumental in working with Gatorade scientists during the development of the G Series. Credits: Ad Agency: TBWA\CHIAT\DAY LA Worldwide Creative Director: Lee Clow Group Creative Director/Writer: Jimmy Smith Creative Director/Art Director: Jayanta Jenkins Creative Director/Writer: Donna Lamar Digital AD: Jeremy Stabile Executive Producer: Sarah Patterson Senior Producer: Veronica Beach Producer: Danielle Tarris Associate Producer: Michael Gross Assistant Producer: Matt Magsaysay Group Planning Director: Scott Macmaster
Sony Electronics has teamed up with four-time GRAMMY award-winning singer/songwriter Taylor Swift to promote its latest Cyber-shot® digital cameras in an integrated marketing campaign that puts the spotlight on the company’s latest innovations.
The ads with Swift zero in on the sleek and powerful Cyber-shot DSC-TX7 digital still camera and its intelligent iSweep Panorama feature that captures ultra-wide panoramic shots in one easy “press and sweep” motion; a technology innovation currently only available by Sony.
Primetime advertising spots featuring Swift discovering that she can capture the breadth of her audience with the new TX7 camera will start airing today on NBC, FOX and CW, accompanied by digital and print ads carried out through June. Sony will also spread the word about the new digital camera commercial through social networks.
“My fans are on the cutting edge, and I’m very interested in the newest and best technologies out there,” said Swift. “I’m super excited to be working with Sony and using the TX7 camera. The iSweep panorama mode is amazing.”
“This campaign with Swift and the TX7 camera is the start of a year-long campaign designed to demonstrate the quality, innovation, style and design that only Sony-branded products stand for,” said Stuart Redsun, Sony Electronics’ senior vice president, corporate marketing. “Sony is the only electronics company that creates entertainment and the only entertainment company that makes electronics. The ‘wow’ factor in our newest ad is clearly illustrated when Taylor puts the TX7 in action.”
“The campaign launches with Taylor Swift visiting Sony's Innovation Center to try out the new Cyber-shot,” noted Ari Weiss, Creative Director for 180 Los Angeles. “Throughout the year we’ll have different visitors drop in to experience the latest in Sony innovations. You may even see Justin Timberlake stop by.”
Credits: Credits:
Campaign: 2010 Sony HQ Length: 30 Spot: Fans Agency: 180 Los Angeles Client: Sony
Agency: 180LA Executive Creative Director: William Gelner Creative Directors: Ari Weiss & Gavin Lester Copywriter: Kevin Doyle Art Director: Chris Toland Head of Production/Managing Partner: Peter Cline Executive Producer: Colleen Wellman Producer: Bé Garrett Group Account Director: Kelli Stam Account Director: Michele Tebbe Planner: Sebastian Gunnewig Production Co.: Smuggler Director: Guy Shelmerdine
Heineken keeps the momentum rolling with more great advertising, this time it's the "Heineken Men With Talent" ad, how can you not love the spots these guys are creating? Credits: Agency: TBWA, Neboko Creative: Cor den Boer, Jorn Kruijsen, Jeroen van de Sande Production Company: Czar.nl Director: Bart Timmer Director of Photography: Alex Melman Producer: Hein Scheffer, Robert Nan Editor: Annelien Wijnbergen
The Stanley Cup Playoffs are heating up as the remaining NHL teams face off for the right to hoist the most famous trophy in all of sports in June. As intense as the current action is, the journey takes on even greater significance when the storied history of the NHL and the epic battles for the Cup are considered. Smoke & Mirrors, working via Y&R, played a key role in a stirring seven-spot campaign spotlighting some of the League’s all-time great players in their legendary moments of glory.
The spots are remarkable replays of these classic moments, portrayed in slow motion and in reverse, rendered so that the on-screen look captures the exact tone and feel of a particular era, and set to dramatic piano music. The New York Rangers’ Mark Messier triumphantly raises the Stanley Cup over his head. Bobby Orr emerges from a pile of fellow Boston Bruins to fly backward through time, scoring a dramatic airborne goal. The Detroit Red Wings’ Steve Yzerman scores a dramatic game-winning goal, a spot that begins in regular speed as the team celebrates and then kicks into slow-motion reverse until he’s poised to take a slap shot. Other spots feature Patrick Roy, Mario Lemieux, Wayne Gretzky and Ray Bourque.
“What a joy to take the best moments in NHL history and be given the chance to help create something this cool,” noted Smoke & Mirrors CCO Sean Broughton. “As spectacular as this footage is in regular replays, the dramatic spots that our team came together to build are mesmerizing. They beautifully portray the game’s incredible history in a compelling way that would capture hockey fans and nonfans alike.”
The historic footage came from multiple formats and cameras and was of varying quality, presenting unique challenges. Smoke & Mirrors found a look to bind the various pieces together, then up-rezed to HD from SD. Some of the film had deteriorated into a state of disrepair, compelling the crew to clean the footage, strip out miscellaneous video tears and film gromits, and then hand the freshly restored footage off to their new Resolve 360 grading suite, where the legendary Ben Eagleton whipped up a beautiful grade that felt authentic and unified the footage.
In the Flame suite, Phil Akka and Brian Benson skillfully time warped the footage to create seamless slowdowns to reverses, creating brand new slow-motion sequences of the historic footage from scratch. To maintain the historic nature of these, Smoke & Mirrors added real film grain and the occasional scratch back in, being constant in nature to one footage source. Once the look and process had been established on one spot, the crew copied it for each film allowing for different quality issues with each piece of archival footage. Credits:
Client: NHL Spots Title: History Will Be Made Bobby Orr (featured) / Mark Messier (featured) / Steve Yzerman (featured) / Mario Lemieux / Ray Borque / Patrick Roy / Wayne Gretzky Airdate: March 2010
Agency: Y&R Chief Creative Officer(s): Ian Reichenthal, Scott Vitrone Associate CD (s): Cliff Skeete, Bruce Jacobson Copywriter: Anthony Falvo Director(s) Content Production: Nathy Aviram , Lora Schulson EP, Content Production: Alex Gianni
Editorial: Cosmo Street Editor: Steve Bell Producer: Stacey Piculell
Telecine: Smoke & Mirrors NY Colorist: Ben Eagleton
Post/Effects: Smoke & Mirrors NY CCO: Sean Broughton Lead VFX Artist: Philip Akka Flame: Brian Benson and Sam Caine Producer: Paul O’Beirne
Audio: Sound Lounge Mixer: Philip Loeb
Read more: http://www.trustcollective.com/portfolio/content/sm_nhl.php#ixzz0mE2EMcvA Attribution: Written content created by TRUST: http://www.trustcollective.com Under Creative Commons License: Attribution Share Alike
Great new commercial for the new 2010 Audi e-tron. Thumbs up Valentin Ramljak who is the creative director behind this Audi ad, his first piece of work. Great job Valentin, we will be looking forward to more of your work in the future. Credits: Production company: United Visions Berlin Creative Director: Valentin Ramljak / Jeremias Steinmann Director: Valentin Ramljak
Produced by ESPN in conjunction with Wieden + Kennedy and directed by cinematographer Lance Acord (Being John Malkovich, Adaptation, Lost in Translation), “United” conveys the passion for the FIFA World Cup that unites disparate cultures (set to U2’s “Magnificent”).
This is the latest spot in ESPN’s “One Game Changes Everything” campaign, which consists of a total of five spots. The first spot, “Robben Island,” debuted on April 7 and focuses on the historic impact of the 2010 World Cup being held in South Africa. Future spots focus on the passion, traditions, rivalries and glory that are unique to the World Cup. Credits: AD AGENCY: Wieden + Kennedy NY DIRECTOR: Lance Acord AD CAMPAIGN: "One Game Changes Everything" WHERE AIRING: Across the ABC/ESPN family of networks
Fun new spot for Oasis The created by Pete Candeland, Passion Paris and ad agency Publicis.
Pete Candeland and Passion Paris inject some fruity fun into Oasis Thé with a new campaign from Publicis WAM. The director, famed for his work for virtual band Gorillaz, has created a summery set of spots to advertise the iced tea drink. The campaign sees a trio of fruity characters stumble upon a Land of The Lost-style tribe of tea leafs, and features the wit and energy characteristic of Candeland’s work. Fast-moving and colourful, the campaign shows a lighter side to Candeland’s work, following the brooding menace of recent Gorillaz music video Shylo. It’s also the first time the multi-award winning director has shot a campaign specifically for the French market. The campaign, which consists of a 10s, 30s and 45s spots, will be airing in France, Belgium and Holland across TV, cinema and the internet.
Credits: (use google translate if you need them in English silly) Annonceur : Orangina-Schweppes Hugues Pietrini : Directeur Marketing Nathalie Raoux : Marketing Manager Elise Seibold et Malvine Makouche : Brand Manager Marque : Oasis Agence : Publicis Charles Georges-Picot : Directeur Général Adjoint Alberto Scorticati : Directeur Conseil Marie Savoini : Chef de Projet Florent Imbert et Emmanuel Lallevé : Directeurs de Création Joris Vigouroux : Concepteur Rédacteur Ludovic Marrocco : Directeur Artistique TV production : Timothé Rosenberg, Pierre Marcus (Wam) Production image : Passion Paris Production son : Wam Réalisateur : Pete Candeland Musique : Michael Zager Band, Let's all chant Remixeur : Bob Sinclar
"The next big thing" is the action-thriller starring Justin Timberlake, Dania Ramirez from Heroes and the X-men movies.This is the much anticipated Audi A1. Credits: Client : Audi Advertising Agency: Heimat Berlin Digital Agency: Neue Digitale / Razorfish, Berlin, Germany Executive Creative Directors: Guido Heffels, Jürgen Vossen, Sven Küster Creative Director: Myles Lord, Fabian Roser Production Company: ACNE Film Director: Henrik Sundgren
Credits Advertiser: Google Advertising Agency: Bartle Bogle Hegarty New York, USA Chief Creative Officer: Kevin Roddy Executive Creative Directors: Calle Sjoenell, Pelle Sjoenell AD/CW: Maja Fernqvist AD/CW: Joakim Saul Head of Broadcast: Lisa Setten Senior Producer: Melissa Bemis Business Director: Ben Malbon Acct. Manager: Rossa Hsieh Production Company: 1st Avenue Machine Director: Tim Brown Co-Director: Aaron Duffy DP: Zak Mulligan Exec. Producer: Sam Penfield Line Producer: Keely Gould Editorial Company: Lost Planet Editor: Charlie Johnson Assistant Editor: Christopher Huth Exec. Producer: Krystn Wagenberg Producer: Meagen Carroll Telecine: Company 3 Telecine Artist: Billy Gabor Online Facility: Black Hole Online Editor: Tim Farrell VFX Company: Black Hole Producer: Tim Vierling Audio Facility: Plush Audio Engineer: Rob Fielack Music: Extensions Music Supervisor: Sara Matarazzo, Anna Lasxurain & Stephanie Diaz-Matos Title: (Do You Intend To Put An End To) A Sweet Beginning Like This Artist: Fats Waller Music: Translate Music Supervisor: Sara Matarazzo, Anna Lasxurain & Stephanie Diaz-Matos Title: Plastic Sunshine Composed by: Steven Stern and Stuart Hart
Credits: Client: Che Men's Magazine Agency: Duval Guillaume, Antwerp Production company: Caviar Director: Tom Willems Creative Director: Geoffrey Hantson Art Director: Batist Vemeulen Copywriter: Robbie Cap Agency Producer: Marc Van Buggenhout
Credits: Brand: Audi Agency: BBH, London Agency Producer: Vicky Baldacchino Creative Director: Nick Kidney; Kevin Stark Creative: Simon Pearse; Emmanuel Saint M'Leux Director: Sam Brown Production: Rogue Producer: James Howland Director of Photography: Damien Morisot Editor: James Rosen Post Production: MPC
This spot for Magistral could very well be the ad of the year, set to the music of "The Hill". The spot features a beautiful love story of a snowman and snow woman that ends in tragedy............simply fantastic work by ad agency Grey, Argentina. Credits: Client: Magistral AGENCY: Grey Argentina DIRECTOR: Andres Salmoyragui Agency Producer: Topo Barrios Agency Producer: Negro Ibanez Production Company: Rebolucion Creative Director: Daniel Fierro Creative: Matias Aguilu Creative: Lisandro Cardozo Creative: Tomy Duhalde Creative: Rodrigo Greco Creative: Hernan Kritzer Director: Andres Salmoyragui Production Company: Rebolucion Producer: Marcelo Dovidio Music: The Hill Executive Producer: Patricio
This is the brand new BRAVIA TV commercial titled "RockStar" showing off the new Monolithic Design range of TVs, with built-in Sony internet video service. Entitled 'Sony Rockstar', it's giving you a glimpse into a world of TV without limits. This is the UK version of the ad; it is already on screens in the majority of other European countries. 'Rockstar' features the music of legendary rockers AC/DC, with the track Thunderstruck. Sony chose to feature the bands show at Donington Park on 17 August 1991 in the new ad as it is one of the most iconic moments in music history. This year sees the band return to Donington, as part of their extensive world tour. The new range of BRAVIA TVs for 2010 was designed using our new Monolithic Design thinking, which is all about a minimalistic design that fits seamlessly into your living room, complementing the Full HD display. Credits: Brand: Sony Agency: Anomaly Agency Country: UK Creative Director: Mike Byrne Director: Frank Budgen Production: Gorgeous Enterprises Producer: Rupert Smythe Director of Photography: Ben Seresin Post Production: Framestore Editor: Paul Watts (The Quarry) Music: Grand Central
Art Meets Commerce is a new media advertising/marketing company servicing the theatrical industry. The agency recently commissioned the filmmakers at creative production company Shilo to produce a broadcast spot for the landmark Broadway musical "FELA!" as part of their integrated campaign for the show. Producers include Shawn "Jay-Z" Carter and Will and Jada Pinkett Smith, Ruth and Stephen Hendel, and Ahmir "Questlove" Thompson; it is directed and choreographed by Tony Award-winner Bill T. Jones. "FELA!" tells the true story of Fela Kuti, the legendary Nigerian musician, whose stirring Afrobeat rhythms ignited a generation. Having opened at New York's Eugene O'Neill Theatre last November, the production recently announced that FELA! will also be presented at the National Theatre in London in November 2011.
"What began here in New York now has people hyped all across America and Europe," said Andre Stringer, Shilo's co-founder and creative director, who directed this spot. "Working with Art Meets Commerce, we had the pleasure of filming star Sahr Ngaujah and many other performers to present a glimpse into the viscerality of the performance. The show itself is a postmodern interpretation of the artist and his time, so in keeping with that theme, our film continues the ideology of experimentation." Visit FELA on Broadway here. Credits: FELA! on Broadway "Dance of the Orisas" Spot Title: FELA! on Broadway "Dance of the Orisas" Debut Date: April 18, 2010 Film Location: Broadway Stages, Brooklyn, NY Agency: Art Meets Commerce Executive Director: Chip Meyrelles Creative Director: Jim Glaub Content Director: Laurie Connor Director of Media Platforms: Kevin Keating Senior Account Executive: Ryan Greer Video Manager: Brad Coffman Marketing Associate: Crystal Chase Ideation: WMIG Writers: Andre Stringer, Clayton Vomero Production Company: Shilo Director & Creative Director: Andre Stringer CG Director: Tamir Sapir Director of Photography: Max Goldman Compositing: Andre Stringer, Joel Voelker, Paul Todaro 3D Artist: Jiyoung Yoo 3D Tracking: Matt Broeska Cell Animation: Stieg Retlin Illustrator: Marcus Walters Storyboard Artist: Ed Tranquino Roto Artists: David Marte, Tiffany Chung, Carlos Rosario, Bot FX, Leslie Chung, Elijah Vanaver Editors: Andre Stringer, Josh Bodnar, Nate Caswell Assistant Editor: Hedia Maron Producer: Mariya Shikher Live Action Producer: Jeremy Yaches Line Producer: Christina King Head of Production: Julie Shevach Executive Producer: Tracy Chandler Post Audio Company: Echolab Sound Design/Mix: Gavin Little V.O. Talent: Dion Graham
Aquascript technology is put to excellent use in this fantastic commercial for Water Solidarites. The beautiful flow of the water as it cascades seems to keep you drawn to take in the message.....great work, I love this! Credits: Advertiser Agency: BDDP & Fils Art Director : David Derouet Designer- Editor: Emmanuel de Dieuleveult Production: Cosa Director: THE JANDJ Technology : Use / Aquascript
AT&T brings us back to our innocent days of childhood, which knew no boundaries, to remind us of how creativity can be rediscovered in their newest ad.
The commercial features the beautiful music of Gene Wilder and the song Pure Imagination. Credits: Client: AT&T Title: Birthday Agency: BBDO, New York Production Company: Gorgeous@Anonymous Content, Los Angeles Director: Peter Thwaites Chief Creative Officer: David Lubars Executive Creative Directors: Ralph Watson, Greg Hahn Copywriter: Greg Hahn Art Director: Ralph Watson Executive Producers: Grant Gill, Amy Wertheimer Agency Producer: Becky Burhard Executive Producer: Jeff Baron Producer: Anna Hashmi DP: Wally Pfister Editorial: Rock Paper Scissors Editor: Kirk Baxter VFX: The Mill, New York VFX Supervisor: Angus Kneale Colorist: Adam Scott Lead 3D Artist: Rob Petrie Lead 2D Artist: Alex Lovejoy Music: 'Pure Imagination' sung by Gene Wilder from 'Willy Wonka & The Chocolate Factory'
Coca-Cola Australia introduces a the new energy drink "Mother" into the Australian market and gives us a brilliant new theme park called "MotherLand" to accompany this great new ad campaign created by "Smart".
Credits: Advertised brand: Coca Cola of Australia Advert title(s): Motherland Headline and copy text (in English): Advertising Agency: Smart, Sydney Agency website: http://www.smartinc.com.au/ Creative Directors: Kieran Flanagan, Dan Gregory Executive Producer: Susan Walker Agency Producer: David Steindl VFX: Postmodern, Sydney Production Company: The Colony, Sydney Editor: Danny Tait Music and Sound: Nylon Studios of Sydney, Australia Published: April, 2010 Director David Gaddie of production company The Colony recently lensed a spot for Coke’s new ‘Mother’ beverage. With the target market being everyday ‘blokes,’ the spot takes place in “Motherland” - a place that celebrates sizzling steaks, epic explosions, and shooting guns with abandon. Gaddie lensed the footage on location at an old rail yard in Sydney Australia using built set pieces that were later enhanced in post production. The explosions are all real and in-camera though - The Colony loves pyro! Second unit was shot in Coney Island, New York and LA theme parks.
Set to the music of Daniel Barber's "Adagio For Strings" the newest advert for Warburtons entitled "Burnt Toast" is a somber yet entertaining ad, guess they really do care that much at Warburtons. Credits: Brand: Warburtons Agency: RKCR/Y&R Agency Country: UK Agency Producer: Ruth Bradley; Amanda Gower Creative Director: Mark Roalfe Creative: David Godfree; Mark Waldron Director: Guy Manwaring Production: Sonny Producer: Alice Grant Director of Photography: Nanu Segal Post Production: Absolute Post Editor: Mark Edinoff (The Quarry) Music: Daniel Barber, Adagio For Strings
MASSIVE RE-LAUNCH FOR 5 ALIVE IN 2010 5 Alive bursts back to life with a new look and integrated marketing campaign featuring a dancing Dodo. CCGB has brought 5 Alive, the much loved fun, fruit packed, juice drink back to life with an exciting new look and integrated marketing campaign. 5 Alive which launched in the UK in 1981, will also introduce a new apple flavour, available in store from 9th April. The creative brand campaign literally brings to life the strapline ‘Come Alive with 5 Alive’ as viewers see a Dodo brought back to life from extinction by 5 Alive. Set to the famous Don Fardon song "I’m Alive", the TVC brings the brand to British families in a fun, entertaining and spirited way. Premiering in April, the new campaign created by VCCP, opens on a beautiful landscape of a Mauritian beach where washed up cartons of 5 Alive are scattered. The camera zooms in on a carton of 5 Alive Citrus, with its contents spilled out forming a pool in the sand. Suddenly we see something moving beneath the sand, then a head pops through the surface. It’s a Dodo! He shakes droplets of 5 Alive from his head and appears overjoyed that he’s back from extinction. In celebration of his new found freedom he starts to sing and dance. His bum shakes, his little wings flap and his head bangs to the beat of the music. Supporting the campaign, all communications will direct consumers to http://www.dancing dodo.com a Facebook page that is the hub of the digital activity. Users will have the ability to view the new advert, buy the track (via iTunes) and read more about 5 Alive. There will also be apps to engage users including ‘Dodo your Photo’ and ‘Do you Dodo?’ challenging fans to upload videos of their own either via http://www.dancingdodo.com or YouTube. Cathryn Sleight, Marketing Director for CCGB comments, “We know that consumers have a lot of latent love and awareness for 5 Alive and we wanted to create a campaign that was memorable, entertaining and would appeal to mums. In 2010 we will step change our investment and focus in the brand and have an ongoing commitment to building the brand through our communications, NPD and in-store activation. We are really pleased to be supporting this great juice drink from our portfolio.”
Spot Credits: Advertiser: Coca Cola Brand: 5 Alive Creative Type:Television Agency:VCCP Campaign title:'5 Alive Dodo' Agency producer: Bradley Woodus Creative director: Steve Vranakis Copywriter: Nik Stewart Art director: Jonny Parker Planner: Richard Reynolds Media agency: Vizeum Media planner: Alicia Hutchinson Production company: Passion Pictures Director: Darren Walsh Producer: Russell McLean Post-production: Passion Pictures Telecine: Rushes Sound design: Wave Studios
Cool new commercial for Dr. Pepper titled "assembly" in conjunction with the new flick Iron Man 2 gives us Mr. Stark getting suited up as a futuristic vending machine in this ad. Credits: Brand Name: Dr Pepper Agency: Deutsch LA City: Los Angeles Production Company:: Prettybird Advertiser: Dr Pepper Snapple Group Inc. Language: English Type: Television Length: 30 seconds Art Director: Barney Goldberg Group Creative Director: Chris Ribeiro Chief Creative Officer: Eric Hirshberg Copywriter: Rob Goldenberg Director: Paul Hunter Agency Producer: Tricia Kovack Editing Company: Cut + Run Post Production: Cut + Run Audio Post Production: POP Sound Music: Ramin Djawadi Sound Design Company: Critical Mass Soundtrack/Song: "Driving with the Top Down"
Cadbury's newest commercial advert from Glass and a Half Full Productions titled the Cadbury Dairy Milk Chocolate Charmer. The charmer pulls off some magic as he makes the chocolate infuse and creates a Cadbury Dairy Milk chocolate. Not quite as good as the Cabdury EyeBrow spot or even the Cadbury Modern Dance ad, but pretty darn good anyway. Credits: Client: Cadbury Title: Chocolate Charmer Agency: Fallon, London Production Company: Rogue, London Director: Henrik Hallgren Executive Creative Director: Richard Flintham Creative Director: Nils-Petter Lovgren Art Director: Nils-Petter Lovgren, Filip Tyden Copy Writer: Nils-Petter Lovgren, Dan Watt Agency Producer: Jo Charlesworth
New commercial ad for MasterCard featuring Bonnie Tyler singing a new version of "Total Eclipse of the Heart" as she floats in the sky. MasterCard, Thanking You Straight From The Heart. Credits: Brand: Mastercard Agency: McCann-Erickson London Agency Country: UK Agency Producer: Stephen Worely Creative Director: Matt Crabtree; Simon Hepton Director: Neil Gorringe Production: Moxie Pictures Producer: Jessica Esnor Director of Photography: Ben Davis Editor: Adam Spivey
Here is a fantastic new commercial for the popular automobile "The Mini"; the spot titled "Man Boobs" is one of three new ads created by Toronto based ad agency Taxi 2. The other two commercials entitled "Mini Moustache" and "Mini Car Seat" posted below.
Credits: "All manners and modes of being, with the Mini." Client: Mini Title: Man Boobs Agency: Taxi 2, Toronto Production Company: OPC, Toronto Director: Woods + Low Creative Director: Lance Martin Art Director: Mike Blanch Copywriter: Alanna Nathanson Broadcast Producer: Kevin Saffer Executive Producer: Harland Weiss Producer: Dwight Phipps DP: James Gardner Editorial Company: Posterboy, Toronto Editor: Griff Henderson Audio: Grayson Matthews, Toronto
The Axe Bullet with Pocket Pulling Power, that's right I said pocket pulling power took their advertising to a new level with a live billboard on Old Street in central London. The billboard features Lauren Budd and yes she is very real and that is really her up there in the jean pocket of the Axe Bullet billboard.
This was done last March, but after visiting The Denver Egotist's website today who posted this I just had to share it with everyone who might have missed it.
From JCDecaux Innovate's website: Stunning model Lauren Budd gave commuters a thrill this morning as Lynx unveiled their first live billboard on JCDecaux’s Première 400 billboard at Old Street for the new pocket sized Lynx Bullet. The campaign was booked through Kinetic and Mindshare.
Pocket rocket Lauren stopped passers-by in their tracks as she invited guys to embrace on-the-go pulling by appearing on Lynx’s ‘Thrillboard’ in London’s Old Street. Standing in a denim pocket elevated above the famous East London Street, she called for a Pocket Pulling Power revolution. Hot Lynx girl Lauren was encouraging guys to never miss a pulling opportunity.
These sexy shots of Lauren thrilling people on their way to work are part of the nationwide launch of new Lynx Bullet – the UK’s first pocket sized grooming essential designed for 24/7 pulling.
The Lynx ‘Thrillboard’ is a first for the brand and Lauren was delighted to be posing in a pocket to launch this portable grooming essential.
Now who wouldn't just love to read a few quotes from Lauren Budd? “Pocket Pulling Power is about giving guys an instant boost of the Lynx Effect with new Lynx Bullet so they never miss an opportunity.”
“I want British guys to be prepared for the ‘laydee’s’ day or night, 24/7, so they never miss an opportunity with new Lynx Bullet and Pocket Pulling Power.”
“Guys are always looking for an opportunity to pull - I get chatted up on the train, in shops and even when I’m in a pocket at 8am on Old Street!!”
“The opportunity to pose in a pocket for Lynx’s first live billboard was great fun. I felt like a real pocket rocket up there!”
Two jaw-dropping spots for the 2010 Newport Beach Film Festival were recently created by ad agency RPA and the standout Tool of North America duo of Director Erich Joiner and two-time Academy Award®-winning DP Robert Richardson (Inglourious Basterds, Shutter Island, Kill Bill: Vol. 1 & 2). Also recruited was Lost Planet Editor Hank Corwin (Natural Born Killers, JFK).
Famous for playing against the Orange County conservative stereotype, the Newport Beach Film Festival continues to build a distinctive personality for itself as a powerful player in the national film festival circuit.
"We are thrilled to be working with this incredible dream team of creatives and filmmakers who are all donating their valuable time," said Todd Quartararo, co-founder and director of marketing of the Newport Beach Film Festival. "The Festival will have more than 400 films and there is a lot of pressure to make sure our spots are of the same caliber as the incredible films we showcase. The end results are spots that surpass all expectations."
This year's advertising thematically illustrates how a film festival can be the catalyst for a small idea to make it to the big time. The spots, set on ultra-wide sweeping landscapes, speak to the epic power of film. The stories, inspired by the genres of drama and romance, begin with simple scenes that grow exponentially through a series of dramatic reveals that crescendo with the title "where stories make it big."
"Drama" begins with a clash of tiny weapons wielded by action figures held by two young boys and quickly escalates into a full-on airborne artillery attack. Public VFX is credited for the creation of the 3-D computer-generated imagery of military forces; indie artist Glorious Monster provides bombastic music backup.
"Romance," set to the Magnetic Fields' woeful masterpiece "Busby Berkeley Dreams," opens on two pinky fingers interlocked by a shy couple through a series of romantic exchanges that intensify to become a no-holds-barred fetish scene. The sexy cast features Rena Riffle (Showgirls), famed dominatrix Olivia Bellafontaine, and dancer/choreographer Carlton Wilborn, credited for his work with Madonna on the Blond Ambition Tour and The Girlie Show.
"When RPA first sent me the boards, I immediately knew the direction that I wanted to take, and the team I wanted to have with us. Since I'd worked on a campaign for the Festival a few years ago, and I have worked with the creatives at the agency many, many times, we were all very comfortable and confident with each other right from the first call. Bob (Richardson) did an amazing job shooting `day for night' in `Romance,' and his idea of shooting `Drama' black and white was spot on. Hank's (Corwin) an amazing talent and we were really lucky both his and Bob's schedules aligned-both were set to do other projects. I wouldn't have wanted to do it with another team and I think the end result showcases the creative shorthand we share," Joiner commented.
"It's my sixth year collaborating with the Festival, and this year's it's been an incredible journey from the little doodle that Laura (Hauseman, art director) created to what we have before us. That's what happens when plenty of brilliant people are left to do their thing," said Scott McDonald, creative director at RPA.
The 8-day festival, April 22-29, will screen the spots in-theater. "Drama" will first air on local cable on April 5. "Romance," too risqué for television, will air online and in-theater.
Since its beginnings, the Festival has launched countless acclaimed films. In 2006, the Festival catapulted onto the national landscape with the U.S. premiere of Crash. The tradition continues, and last year's Festival lineup boasted several 2010 Oscar® nominees and winners. As a result, the Newport Beach Film Festival has gained recognition from both filmmakers and audiences and currently attracts more than 50,000 patrons.
Credits: Agency: RPA, Santa Monica, CA CCO: David Smith Creative Director: Scott McDonald Art Director: Laura Hauseman Copywriter: Tom Hamling Agency Executive Producer: Gary Paticoff Agency Senior Producer: Selena Pizarro
Production Co: Tool of North America, Santa Monica, CA Director: Erich Joiner DP: Robert Richardson Executive Producer: Brian Latt Digital EP: Dustin Callif Line Producer: Joby Ochsner Production Designer: Jeffrey Beecroft Special Effects Supervisor: Al DiSarro
Editorial Company: Lost Planet, Santa Monica, CA Editor: Hank Corwin Executive Producer: Gary Ward
Online Company: Public VFX, Venice, CA Online Artist: Chris Noellert
Telecine Company: Company 3, Santa Monica, CA Telecine Artist: Stefan Sonnenfeld Telecine Executive Producer: Rhubie Jovanov
Visual Effects Company: Public VFX Visual Effects Artist: Jonah Hall, Chris Noellert Visual Effects Creative Director: Tony Smoller Visual Effects Executive Producer: Kim Nagel
Title Design: Laundry! Artists: Anthony Liu, PJ Richardson
Audio Post Company: Ravenswork, Venice, CA Audio Post Mixer: Robert Feist Audio Post Executive Producer: Ashley Bartell
"Drama" Music Company: inthegroovemusic, Minneapolis, MN Composer/Arranger: Glorious Monster, Daniel Burke, Brian Casey Music Supervisor: Melissa Vickerman
"Romance" Music: The Magnetic Fields "Busby Berkeley Dreams" Composer/Arranger: Stephin Merritt Music Supervisor: Naheed Simjee
Via: Trust Collective Attribution: Written content created by TRUST: http://www.trustcollective.com Under Creative Commons License: Attribution Share Alike
The newest ad for Burger King featuring the BK King going a little crazy seems to have upset the National Alliance on Mental Illness. Michael Fitzpatrick, executive director for Arlington, VA's National Alliance on Mental Illness, was quoted in the Washington Post saying spot is "blatantly offensive", adding, "I was stunned. Absolutely stunned and appalled." Burger Kings response: "The creative concepts used to bring this to life were meant to highlight the King's unchecked enthusiasm about giving his guests a Steakhouse-quality sandwich at a great price and were not intended to reflect any group or situation." I just liked the ad and found nothing offensive about it. Credits: Ad Agency: Crispin, Porter + Bogusky, Boulder.
Heineken asks us whats better a beer with friends or a romantic evening at the movies with your girlfriend in this new viral ad created by the Italian ad agency JWT, Milan.
Heineken invited a huge audience to a free premier of a fake movie. Pretty cool idea thumbs up to the team at JWT and Heineken for making great ads and marketing campaigns over and over. Credits: Advertising Agency: JWT Milan, Italy Executive Creative Director: Pietro Maestri Creative Director: Bruno Bertelli Head of art: Cristiana Boccassini Art Director: Marco Viganò Copywriters: Cristiano Tonnarelli, Michele Picci Director: Fabrizio Squeo
