Forged by time, heat and pressure the diamond inspires LeBron James' tenth Nike signature shoe is introduced with this new TV ad/commercial campaign.
Each colorway of the LEBRON X has a unique story. The blue diamond colorway is symbolic of the blue tint diamonds gain from interaction with electricity, which can be paralleled to James' electric style of play. The cutting Jade colorway is inspired by the Chinese art of cutting jade using diamonds. The story continues throughout the season with multiple colorways linked to the diamond.
Heat, time and pressure are three things James has faced, and they act as the shoe’s inspiration. Although a refined diamond is beautiful, it takes work to get there – it starts as a dull rock. Over time, it gains clarity and sharpens with multiple facets.
NBA superstar LeBron James image has taken a bit of a hit lately since he left the Cleveland Cavaliers to sign with the Miami Heat in a much publicized television event. In an attempt to win back his fan base and in turn advertising revenue he has teamed up with children furniture maker American Signature with a collection of children's furniture called LeBron James Home Court. Even though I am a it skeptical of LeBron's intentions, this is undoubtedly a much more humble LeBron James in a cute new ad.
Credits: Advertising Agency: Mullen, Winston Salem, NC, USA EVP Creative Director: Jason Black Group Creative Director: Mark Fisher Art Director: Brad Stephens Copywriter: Adam Koehler Agency Producer: Adina Birnbaum Director of Integrated Production: Susanna Gates Rose Director of Broadcast Business Affairs: Kelly Gudeth Production Company: LIMEY, LA Director: Adam Cameron DP: Giorgio Scali EP: Andrew Denyer Producer: Jay Shapiro Editorial Company: Number 6, New York, NY Editor: Jason McDonald EP: Toni Lipari Asst. Editor: Steve Picano Music: Mitch Davis & Scott Brittingham, Pull, NY Final Color: Alex Bickel, Co3 NY Online: Ed Skupean, No6 , NY Mix: Keith Reynaud, Sound Lounge, NY
Lebron James asks the question What Should I Do in the newest ad for Nike entitled Rise. The spot features a cameo appearance by Don Johnson, remember him from the TV show Miami Vice.
Credits: A reflective LeBron James asks a few questions in this Nike spot helmed by Stacy Wall. Brand: Nike Agency: Wieden+Kennedy Agency Country: USA Agency Producer: Erika Madison Creative Director: Ryan O'Rourke; Alberto Ponte Creative: Caleb Jensen; Taylor Twist Director: Stacy Wall Production: Imperial Woodpecker Producer: Dina Oberley Director of Photography: Salvatore Totino Post Production: Public Visual Effects Editor: Robert Duffy (Spotwelders) Music: Stimmüng
Lebron James and the newest State Farm Insurance commercial titled "Garage", created by Translation, USA. LeBron does his best rendition of a Kid N’ Play dance, and refers his buddy to his State Farm agent.
Advertising Agency: Translation, USA Chief Creative Officer/Founder: Steve Stoute Creative Director: Michael Godshall Copywriter: Joe Ventura Account Director: Kenneth Pang Agency Producer: Marlene Winder Production Company: Harvest Director: Baker Smith Director of Photography: Bill Pope Editorial Company: Beast Sound Design/Music: Amber Music Aired: October 2008
The newest spot in the Nike MVP Puppets campaign 2010, gives us Lebron James already getting ready for 2010 NBA Championship run. The MVP Puppets commercials could quite possibly be Nike's best ever, created by Wieden + Kennedy.
Credits: Agency: Wieden + Kennedy, Portland Creative Directors: Jeff Williams, Alberto Ponte Copywriter: Edward Harrison Art Directors: Sasha Swetschinski, Matt Murphy Head of Production: Ben Grylewicz Senior Agency Producer: Matt Hunnicutt Agency Producer: Jessica Staples Production Company: Imperial Woodpecker, New York Director: Stacy Wall Executive Producer: Doug Halbert Producer: Jeff McDougall DP: Emmanuel Lubezki Puppets: Legacy Effects
Brace Yourself, 1.18.09 LeBron James signs with the Cleveland Browns, found the sneak peek of the commercial with Lebron James in a Cleveland Browns uniform playing football with a basketball style for State Farm Insurance. Music by MeCree "No Joke". I will have the official version of James commercial in a Browns football uniform up soon.
Here it is, Lebron James playing football for the Cleveland Browns.
.....what do you guys think? EDIT: The official James State Farm commercial below
1.18.09 Brace Yourself for a big announcement by LeBron James.
LeBron James 1.18.09 Brace Yourself, promo commercial building a buzz around what Lebron James' first love is. The big announcement will air January 18, 2009 and what in the world this commercial preview is for is anyone's guess. Another Gatorade commercial, an advert for Nike, there have been rumors about him playing football or baseball. There are even some rumors that is a preview for a SuperBowl XLIII 43 commercial for LeBron playing football. Let's just hope that on January 18, 2009 this Lebron James' commercial is something out of this world.
Nike and Lebron James team up for another great commercial. Nike debuted its latest television commercial, Chalk, featuring basketball star LeBron James. The 30 and 60-second U.S. television spots draw its inspiration from LeBrons pre-game ritual of tossing talcum powder into the air at the scorers table before each home and away game. The spot is part of Nike's integrated marketing and communication support for LeBrons latest signature sneaker the Zoom LeBron VI. The music is "Candyman" by Cornershop, the commercial also has star cameo appearances by basketball players Greg Oden, LaMarcus Aldridge, Brandon Roy, Daniel Gibson, Anderson Varejao, J.J. Hicks and platinum recording hip-hop artist Lil Wayne. The opening line of the song is great - I'm The Candyman and The Candyman is Back.
Nike Chalk Commercial Credits: Agency: Wieden+Kennedy, Portland Creative Directors: Alberto Ponte, Tyler Whisnand, Jeff Williams Copywriter: Caleb Jensen Art Director: Taylor Twist Executive Creative Directors: Mark Fitzloff, Susan Hoffman Agency Producer: Erika Madison Production Company: Anonymous Content, Los Angeles Director: Mark Romanek Executive Producer: Dave Morrison Producer: Aris McGarry Head of Production: Sue Ellen Clair Director of Photography: Adam Kimmel Editor: Robert Duffy Post-Production: Spot Welders Senior Flame Artists: Chris De Cristo, Andrew Eksner, Jonny Hicks, Pilon Lectez Talent: LeBron James, Anderson Varejao, JJ Hickson, Daniel Gibson, Greg Oden, Brandon Roy, LaMarcus Aldridge, Lil Wayne, Jamie Nared Music: "Candyman" by Cornershop
Nike After Six commercial with Lebron James and Nicole Scherzinger, not sure why there are two versions of this commercial, After Six and the other is called Over and Under, both spots are identical and the funniest commercial I have seen in awhile. The music in the Nike commercial is "Westchester Lady" by Bob James and "In the Mood" by Tyrone Davis.
Nike After Six - Lebron James and Nicole Scherzinger Promo Commercial
Client: Nike Title: Over and Under or After Six Agency: Wieden + Kennedy, Portland Creative Directors: Alberto Ponte, Jeff Williams, Tyler Wisenand Creatives: Eward Harrison, Sasha Swetschinski, Desmond Marzette Executive Producer: Ben Grylewicz Agency Producer: Endy Hedman Production Company: Hungry Man, Los Angeles Director: Brian Billow Executive Producers: Cindy Becker, Dan Duffy Producer: Nate Young Post Production: Filmcore Audio Post: Joint Mixer: Charlie Keating Music: "Westchester Lady" by Bob James and "In the Mood" by Tyrone Davis
