T-Mobile's Angry Birds Promotional Ad Campaign is Right on Target

Now that T-Mobile offers the Apple iPhone they too are joining in on the fun world of apps and there is no bigger app in the world right now than Angry Birds. The phenomenally successful video game's popularity has been sky rocketing for it's creators Rovio Mobile ever since it's release in late 2009. In an attempt to cash in on the Angry Birds craze, much like they did earlier this year with their Royal Wedding spoof ad, T-Mobile have created a clever ad where they have reproduced a life-size version of the popular puzzle game.  The spot was shot in Spain and as the footage demonstrates,  it appears to be a smash hit.  

Credits:
Advertising Agency: Saatchi & Saatchi, International
International Creative Director: Jason Romeyko
Copywriter: Luca Lorenzini
Art Director: Luca Pannese
Planner: Jason Lonsdale
Account Handler: James Griffiths, Charlotte Cook
Producer: Kate O’mulloy, Jennifer Kennedy
Production Company: Rokkit
Director: Legs – Greg Brunkalla
Production Company Producer: Andrew Levene
Editor: Dominic Cheung
Post-Production Company: Rushes
Audio Post-Production Company: 750MPH

T-Mobile Makes a Big Entrance with Timely "Royal Wedding" Ad

Jumping on the Royal Wedding craze, T-Mobile and world renowned ad agency Saatchi & Saatchi have created a new ad celebrating the upcoming Royal nuptials between Prince William and Kate Middleton. Featuring William and Kate look-a-likes and the upbeat music of East 17, the fun commercial is an effective strategy from T-Mobile as they outwardly congratulate but ultimately cash in on the British Royal Wedding.

Credits:
Advertising Agency: Saatchi & Saatchi, London, UK
Creative Director: Paul Silburn
Creative: Lovisa Almgren-Falken
Copywriter: Paul Silburn
Art Director: Lovisa Almgren-Falken
Account Handlers: Laura Mills, Sarah Campbell, Charles Pym
Producer: James Faupel
Production Company: Gorgeous
Director: Chris Palmer Editor: Paul Watts @ The Quarry
Producer: Michaela Johnson
Post-Production Company: The Mill
Audio Post-Production Company: Ben Leeves @ Grand Central
Media Buying Agency: Mediacom Media
Planner: Anna Berry

Chuck Norris Doesn't Even Speak and He's the Best Spokesman Ever

T-Mobile has been known to use famous English speaking actors in their foreign ad campaigns with various stars such as Catherine Zeta-Jones and Snoop Dogg. It is often advantages for celebrities to partner with foreign advertisers so as not to appear as "sell outs" to their American fans. But even A-List Hollywood stars such as Leonardo DiCaprio and Robert Di Nero have been featured in foreign ads, most notably in both Asia and South America. Now countries like the Czech Republic are following the celebrity trend with the spot titled 'Christmas with Chuck Norris'. The world champion martial artist/actor and now internet cult hero, has numerous websites dedicated to him that feature the popular new genre of "Chuck Norris Jokes". Building on Chuck's obvious sense of humor, T-Mobile picked the perfect English speaking spokesman, as he doesn't even have to say a word.



Credits:
Advertising Agency: Saatchi & Saatchi, Prague, Czech Republic
Executive Creative Director: Radouanne Hadj Moussa
Creative Director: Jakub Hanzlíček
Art Directors: David Podhola, Viktor Říha
Copywriter: Jan Ridl
Photographer: Sebastian Milaszewski

Spike Lee Directed T-Mobile TV Ad's "Outta Here" and "Chucks Remix", starring Dwayne Wade and Charles Barkley

In this Spike Lee joint, T-Mobile demonstrates how quickly a video can go viral as they take a funny approach to the much published move of NBA superstar Dwayne Wade to the Miami Heat and a remixed comment by Charles Barkley . The "Outta Here" commercial features Wade stuck in a hotel restroom as he makes a distress call that fuels a misunderstood media frenzy. And in the spot "Chuck Remix", Barkley becomes an overnight music sensation. Clearly the spots are not as groundbreaking as Spike Lee's earlier advertising work he did with Nike and Michael Jordan, but the ad campaign makes for an interesting take on the nature of our new social media network. In the words of Charles Barkley "I may be wrong, but I doubt it".





Credits:
Advertising Agency: Publicis, Seattle
Producer: Leslie DiLullo
Art Director: Rob Hollenbeck
Copyriter: Steve Williams
Production: Pony Show Entertainment
Director: Spike Lee
Executive producer: Susan Kirson, JeF Frankel
Producer: Fern Martin
DP: Matty Libatique

13,500 Sing Hey Jude in Trafalgar Square For T-Mobile

T-Mobile took 13,500 people to Trafalgar Square in London to sing The Beatles Hey Jude in this advert for the T-Mobile. This is full four minute version done by advertising agency Saatchi & Saatchi. Life is for Sharing.
Agency: Saatchi & Saatchi, London
Copywriters: Steve Howell
Art Directors: Paul Silburn, Kate Stanners, Rick Dodds
Agency Producer: Ed Sayers
Production Company: Partizan, London
Director: Michael Gracey
Editor: Diesel Schwarze
Post-Production: TBC
Audio Post-Production: 750 MPH