EA Sports Team Golf with Tiger Woods and Curling Meets Golf

Tiger Woods teams up with three other PGA players in new advertising campaign for the June 8 launch of team golf game, Tiger Woods PGA Tour 11. The game, for Xbox, PlayStation and Wii, is by EA SPORTS, label of Electronic Arts, Inc., Redwood City, Calif. The campaign, breaking today, was created by advertising agency Heat, San Francisco.
The commercial has football-style pre-game hoopla that leads to a Team America (Tiger plus Rickie Fowler) v. Team Europe (Ian Poulter and Edoardo Molinari) golf match. The U.S. team huddles and takes advice from coach Mike Ditka. Tiger putts for the win. Red fans, on cue, “Go Crazy.”

Also breaking online this week is the first of five hybrid team sport/golf videos. Curling sweepers guide Tiger’s putt. Team Europe shoots basketball 3-pointers, with a pitching wedge. A hockey goalie stops three Ian Poulter drives-on-goal; a fourth scores. A soccer goalie leaps to block Tiger’s putt. And an omnibus combines all those sports, plus football.

The campaign concept is “All the excitement of team sports meets golf... now with team play.” Tiger Woods PGA Tour 11 introduces team golf and Ryder Cup play. The campaign is tagged “Welcome to team golf.”

Media includes the NBA finals on ABC and such online sports sites as ESPN.com, SI.com, FoxSports.com, SportingNews.com, and Sports.Yahoo.com. Wieden+Kennedy, Portland, is the media agency.

Creative credits go to Heat executive creative director Steve Stone, associate creative director/copywriter Warren Cockrel and art director Anna Rowland. The director is Justin Reardon of production company Anonymous Content, Culver City, Calif.

New Tiger Woods Nike Ad With Earl Woods

The Tiger Woods new Nike commercial ad features Earl Woods(Tigers Dad) asking his son Tiger a few questions before return to golf.

EA Sports & Tiger Woods "Walk on Water" Commercial

This a great commercial for the new PGA Tour EA Sports 2009 video game titled "Walk on Water" featuring the greatest golfer in he world Tiger Woods. What is great about this commercial is that it was specifically created to respond (or so they made it seem) to a user on Youtube that claims there was a glitch in the game. Of course Tiger Woods stars in the commercial, walks on water, the have started calling it the Jesus shot, makes the shot and EA Sports tells Levinator that Tiger Woods really is that good.

EA Sports and Tiger Woods 2009 PGA Tour Commercial "WALK on WATER"

EA and Tiger Woods take to the greens to respond to YouTube poster Levinator 25.

COMMERCIAL CREDITS:

• Agency: Wieden+Kennedy, Portland
• Creative Directors: Jed Alger, Aaron Allen
• Copywriter: Eric Samsel
• Art Director: Rob Kendall
• Producer: Ben Grylewicz, Jeff Selis
• Executive Creative Directors: Jelly Helm, Steve Luker
• Agency Executive Producer: Ben Grylewicz
• Production Company: Motion Theory
• Director: Mathew Cullen
• Executive Producer: Javier Jimenez
• Producer: Stanny Park
• Editor: Motion Theory
• Post-Production company: Motion Theory
• Audio Post-Prod. Co.: Joint Editorial
• Special Effects Co.: Motion Theory
• Sound Designer: Charlie Keating