Come take a 'Waltz' with Apple's New iPhone4 Ad

Highlighting Apple's recent carrier partnership with both AT&T and Verizon, iPhone4 has released 'Waltz', a perfectly choreographed TV spot emphasizing the campaigns adage "two is better than one". The genius of the iPhone4 slogan is that it too has two meanings, as the commercial also demonstrates the synchronization capabilities of the iPhone4 in their now famous iPhone style. It may take two to tango but Apple has proved three can waltz.



Credits:
Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Duncan Milner
Executive Creative Directors: Eric Grunbaum, Scott Trattner
Associate Creative Director: Demian Oliveira
Art Directors: Parker Grant, Mark Sloan, Niraj Zaveri
Copywriter: Louise Shieh
Agency Producers: Perrin Rausch, Mallory Gordon, Chelsea Larner

Apple iPhone Ad "Under The Covers"

Apple, being one of the most influential advertisers in the world rarely disappoints and their latest holiday ad for their iPhone 4 is no exception. Far from their hipper TV spots, this Christmas commercial is a perfect blend of classic holiday sentiment with just the right amount of gadgetry. Once again Apple utilizes an iconic song in "Chestnuts Roasting On A Open Fire" by the legendary Nat King Cole to perfection. The commercial features no dialogue, nor does it need it as the visuals and music tell the heart warming story seamlessly.


Credits:
Advertising Agency: TBWA\Media Arts Lab
Chief Creative Officer: Duncan Milner
Executive Creative Directors: Eric Grunbaum, Scott Trattner
Associate Creative Director: Krista WIcklund
Art Directors: Deborah Casswell, Parker Grant
Copywriters: Natalie Ranger, David Young, Louise Shieh
Agency Producers: Hank Zakroff, Mallory Gordon, Christopher Shaw