"Love Your Eyes" Interactive Campaign for the Opticians Council of Canada

A multi-city interactive installation that toured across Canada for the Opticians Council of Canada.

The campaign message, "Love Your Eyes", urged the public to take care of their eyes in a unique manner; through interactive educational videos about Licensed Opticians. After selecting one of six different frames that represented a personality, a short interactive video would ensue that educated the participant about the role of a licensed optician. After participating, each individual was awarded a "Love Your Eyes" gift package. Within each gift package were items that would help an individual take care of their eyes as well as a $100 gift certificate for eyewear redeemable at local optical stores. The installations also redirected individuals to a national online contest hosted at licensedoptician.ca where they could vote for a chance to win giant prize packs that related to the six different personalities in the interactive videos.

Credits:
Advertising Agency: My Loud Speaker, Vancouver, Canada
Creative Director: Tammy Tsang
Art Director: Jonathan Tsang
Copywriter: Matthew Tsang
Video Production Company: Linetest Collective

Interactive Campaign Using Instagram For Velux

Students Kat and Andrew put together a little interactive installation for VELUX set in the streets of Copenhagen for an industry project at The Copenhagen Institute of Interaction Design (CIID) run by Jamie Allen.

#theVELUXpose is an interactive installation for VELUX set in the streets of Copenhagen. VELUX specializes in roof windows and our brief was to inspire young urban citizens to see the roof as an opportunity space and something to aspire to. Our goal was to connect the digital generation and VELUX.

As a symbol, we used the posture people have when looking through these roof windows, which is looking up at an angle of 125º. We brought this experience from the roof, down down to the streets and used Instagram as a way to get people excited and involved.

We put an iPhone in a box with a frame that has VELUX written on it so that it would come up as the border in the image. We hacked together a really long handsfree kit cable so that we could trigger the camera from far. The image gets synced with an iPad for participants to upload their image to Instagram with their own filter.

We put an iPhone in a box with a frame that has VELUX written on it so that it would come up as the border in the image. We hacked together a really long handsfree kit cable so that we could trigger the camera from far. The image gets synced with an iPad for people to upload their image to Instagram with their own filter.

Credits:
Project by:
Andrew Spitz - andrew-spitz.com
Kat Zorina - katzorina.com

Google/Science Museum "Chrome Web Lab" Beta

Another cool project by Google, the Chrome Web Lab created by Google Creative Lab and B-Reel.

Enter Web Lab, a series of interactive Chrome Experiments made by
Google that bring the extraordinary workings of the internet to life.

A first-of-its-kind web-based exhibition live from the Science
Museum in London and open to the world online at chromeweblab.com

Worldwide visitors both online and in-museum are able to make music with
people across the world; trace routes across the internet's vast
network and discover where images are stored; watch their portrait
being processed and drawn by a robot; and travel instantly to far away
places.

See the magic of the web come to life at chromeweblab.com

See the magic of the web come to life at chromeweblab.com

via

Interactive Sound Installation for the Virgin Mobile FreeFest "The Echo Temple"

MPC Digital launched in the US with an Interactive Sound Installation that allowed users to play virtual musical instruments by moving their bodies in front of motion-tracking cameras. The unique musical experience conducted by the audience, was a concept by the agency Mother New York, and was the centerpiece of Kyocera's activation at Virgin Mobile's FreeFest, the full day music festival featured Cee Lo, Patti Smith, and was attended by more than 50,000 people.
The Echo Temple included six monolithic speaker towers with motion tracking cameras encircling a central tower including subwoofers. Participants standing in front of the monoliths were able to manipulate a different melodic instrument's volume, pitch or unique audio effect by moving their body and waving fans branded with special symbols. The central tower produced the core of the mix: drums, bass, drones and the main harmonic progressions, and had architectural bamboo that could be tapped to trigger percussive sounds within the mix.

The installation's technology combined Ableton Live, Cycling74 Max and a custom build of ReacTIVision. Cameras in each tower were fed into embedded systems running a custom build of ReacTIVision which tracked both symbols as well as body movement and camera activity. This was all sent to MaxMSP, which in turn was used to transform the raw input into meaningful musical control information for Live.

See more about the agile development process HERE.

Credits:
Client: Kyocera and Virgin Mobile
Advertising Agency: Mother, NY
Production Co: MPC
Head of Digital Content, US: Wayne Robins
Creative Technologist: Neil Voss
Developer: Brian Chasalow
Composers: Neil Voss & Chris Chapman
Audio Tech: Christopher Burdett
Producer(s): Christos Mountzouros and Matthew Ward
Director: Wayne Robins
Camera: Adam Donald
Production Assistant: Alliah Mourad
Editorial Company: Cut & Run
Edit: Alex Dondero, Adam Donald & Wayne Robins
Flame Artist: Alex Lovejoy
Colorist: Mark Gethin
via: TRUST: http://www.trustcollective.com
Under Creative Commons License: Attribution Share Alike

iPhone Shake To Avctiv8 Dockers Ad

The first of it's kind, iPhone begins displaying ads, this is the Dockers Shake To Activat8 ad that features urban street dancer Orbitron (Dufon) of Circle of Fire. Orbitron is also going to ad spots for iPhone games "iBasketball," "iGolf" and "iBowl," and a lifestyle application iTV, users have to shake the iPhone to get Dufon to start dancing on their iPhones.

The ads are the work of Razorfish for Dockers, who say this commercial is the first-ever brand to launch a motion-sensitive ad that makes use of iPhone's accelerometer feature. "Our target is tech-savvy," said Patti Sircus Bender, director of brand marketing at Dockers. "With the introduction of the iPhone and other technologies, it became clear to us we need to talk to our target when and where he's open to our message."

Ms. Sircus Bender said the placement of the interactive ad in gaming applications makes a strong case for the target consumer to engage with the brand. "He's in gaming mode and in the mood to be entertained," she said.