Google Launches GoMo aka "Go Mobile"

GoMo: Helping businesses create a mobile friendly website
Tuesday, November 1, 2011 via Google Mobile Ads Blog
On a crisp fall day, a young person uses his smartphone to find a store that sells scarves. He searches, finds your site, and clicks-thru, prepared to browse your inventory of scarves, or find your store nearby and buy one. But, after he clicks to your site he runs into trouble - it doesn't load fully, and he spends more time zooming-in and squinting than he does looking at scarves! Frustrated, he gives up and looks for another scarf store. You lose a potential customer.
This happens hundreds, even thousands of times every day because most businesses’ websites don’t work well on smartphones. The most important thing you can do to grow your business using the mobile web is to create a mobile-friendly website. So today we’re launching an initiative called GoMo that helps businesses “Go Mobile”.

What’s a mobile-friendly site? It’s a website designed specifically for mobile users and mobile devices. It’s fast to load and easy to use—no pinching and zooming required. Some great examples are right here.

Every day more and more of your customers are looking for you…on mobile devices. If you don’t have a site that works for mobile, you’re missing out. 61% of users are unlikely to return to a site that’s not mobile-friendly. On the other hand, customers embrace sites that are built for mobile--consumer engagement increases by 85% with a website designed for mobile devices.

So, are you ready to Go Mo? Visit howtogomo.com where you’ll find the resources you need to learn about what makes a good mobile site and to start building one.

An Advertsing First The "iAd" Gyro Tech

Mobile advertising just created a whole new way to advertise with....ready for this, iAds! The all-new Nissan Versa, in this first-of-its-kind fully immersive iAd. Using the iPhones gyro technology for a 360 experience, it's as if you're there in the Versa, where shoes change, hats swap and phone messages play at your command.
Credits:
Advertising Agency: TBWA\Chiat\Day, Los Angeles
Vice President / Marketing Communications: Jon Brancheau
Director / Marketing Communications: Bill Peffer
Senior Manager / Marketing Communications: Phil O'Connor
Sr. Planner, Marketing Communications: Mike Awdish
Chief Creative Officer: Rob Schwartz
Creative Director: Tito Melega
Associate Creative Directors: Garman Yip, John Figone
Senior Art Director: Andrew Reizuch
Senior Copywriter: Cat Edwards
Managing Director: Jon Castle
Account Director: Craig Werwa
Management Supervisor: Lisa Togami
Account Supervisor: Jennifer Boswell
Assistant Account Executive: Peter Estermann
Product Strategy Director: Joel Weeks
Product Strategy Associate Director: John Frazier
Sr. Product Strategist: Mark McNaul
Product Strategist: Travis Ray
Business Managers: Robin Rossi, Nestor Gandia
Director of Creative Technology: Ricardo Diaz
Director of Digital Production: Chincha Evans
Senior Interactive Producer: Brian Jarmon
Motion Design Lead: Kevin Reid
Interactive Designer: Tony Lee
Integrated Content Director: Stevo Chang