New JC Penny Lunchroom RunWay Commercial

JC Penny turns a high school cafeteria into a fashion show runway in their newest ad campaign titled "Lunchroom Runway". The party ends and the music stops of course when the lunch room monitor walks in, music is a remake of the original "Too Fake Hockey" (full credits below) created by ad agency Saatchi & Saatchi, New York. Advertising Agency: Saatchi & Saatchi, New York, USA.

Creative Director: Amie Valentine
Art Director: Chris Shipman
Agency Producer: Dean Shoukas
Music Producers: Ryan Fitch, Eric Korte
Production Company: Serial Pictures/Anonymous Content, Los Angeles
Director: Johan Renck
Music/Sound Design: Expansion Team, New York
Creative Director/Remix: Alex Moulton
Executive Producer: April Jaffe
Producer: Jean Kouremetis
Original Song: Too Fake Hockey (Capitol/EMI)
Editorial/Post: Cut + Run, New York
Editor: Tina Mintus
Assistant Editor: Adam Bazadona
Producer: Nicole Salm
Online Editorial: Method Studios, New York
Online Editor: Tom McCullough
Telecine: Company 3, New York
Audio Post: Sound Lounge, New York
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