Saab 9-3X Change Perspectives TV Campaign

The latest TV commercial from Saab, part of the Changing Perspective campaign that launched the new Saab 9-3X. Music is called Time Is Now by the the Swedish singer Asha Ali, I love the song as much as the commercial. An interactive version can be found here at Saab Change Perspective.

Agency:Lowe Brindfors Stockholm
Project name: Change Perspectives
Creative Type:Television
Client: Annika Priou, Marketing Communications Director, SAAB Automobile.
Agency: Lowe Brindfors, Stockholm
Copywriters: Martin Bartholf and Henrik Haeger
Art directors: Rickard Villard, Patrik Westerdahl, Carl-August Savgård, Michael Fox and Richard Grönlund
Planning director: Bjarte Eide
Production company: Acne film & Acne Digital, Stockholm
Director of photography: Jo Eken Torp
Photographer: Adrian Bur
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