New VW Polo "Cool" Commercial

Great new commercial for the VW Polo titled "Cool", created by DDB Barcelona. The idea for the ad was to define the new VW Polo as cool, the story was to make it obvious what cool really means; to be self-confident, when you are cool, there is no need for show-offs or bragging. The result, a spot to demonstrate that sometimes, the best way to win is not to compete at all.
Credits for this VW commercial:
Title: "Cool"
Product: VW Polo
Client: VAESA
Agency: DDB Barcelona
Client marketing director: Caita Montserrat
Client advertising director: Albert Garcia
Agency Producer: Vicky Moñino
Creative Directors: Jose Maria Roca de Viñals / Juan Ramón Alfaro
Account manager: Gorka LozanoDirector: Pep Bosch
Production Company: Agosto
Producer: Julia Carrasco
Director of Photography: Paco Femenía
Post Production : Infinia
Post Production Supervisor: Sergi Roda
Editor: Alba Oriol
Music: BSO
Production Service Company: Film-maker, Sofía