Rethink Breast Cancer Boobyball Toronto Street Promo

If you happened to be wandering about our beautiful city of Toronto this past Monday you just might have walked by The Rethink Breast Cancer street promo. October is breast cancer awareness month and to promote BoobyBall 10, 4 young ladies turned some heads while promoting the fundraising event for Rethink Breast Cancer, a Toronto-based charity that targets women under 40 for education and support around breast cancer issues.
Deal or No Deal host and Canadian comedian Howie Mandel happened upon the half-naked ladies as he was shopping with his wife on Yonge St.

“Well, now I’m aware,” Mandel said. After posing with the models Mandel yukked it up for a local TV crew: “My wife was looking for a sale — and I found half off!”

Ladies, yes there is an eye candy spot for us too...

Agency: Crispin Porter + Bogusky, Toronto
Client: Rethink Breast Cancer
Creative Director: Aaron Starkman
Creative Director: Darren Richardson
Creative Director: Michael Murray
Copywriter: Neil Blewett
Copywriter: Freddy Nduna
Art Director: Gail Pak
Integrated Producer: Jennifer Dark
Photographer: William Leung
Photographer: Gillian Parr
Retouching: Jeremy Thompson
Videographer: Kyle Trotter
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