Apple Genius TV Ads | Mayday | Labor | Basically

This is the Apple Genius.

The Genius knows Mac.

And, these are the newest TV spots for Apple that aired last night
during the 2012 London Olympics opening ceremony.
The Apple Genius, sporting the signature blue Apple T-shirt is there when
they need him most in the three commercials, "Mayday", "Basically" and
"Labor" all below.

Could this young looking Matthew Broderick be the face of Apple's ad campaign of the future?

Apple | Mac | "Mayday" TV Ad
The Apple Genius shows a fellow passenger how easy it is to make great home movies with iMovie. All before the tray tables are returned to their upright position.

Apple | Mac | "Basically" TV Ad
the Apple Genius points out there are a lot of things that separate a Mac from an ordinary computer, like great apps that come built in.

Apple | Mac | "Labor" TV Ad
The Apple Genius shows a soon-to-be father all the amazing things he can make with iPhoto, just before his wife goes into labor.

Ad Agency:   TBWAMedia Arts Lab
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