Ken Jeong for Coke Zero

Cut+Run’s Jon Grover recently edited a commercial for Coke Zero via agency Translation. Directed by Caviar’s Jody Hill, the spot stars comic actor Ken Jeong who prefers the notion of “and” (as in Real Taste and Zero Calories) over “or.”

Facing the choice between two uniquely different movies, Ken Jeong looks down at his can of Coke Zero. Inspired, he leaps into action performing a rendition of “War (What Is It Good For?)” with original dance moves and substituting the word "or" for "war," much to the entertainment and delight of passers by. After all, why choose when you can enjoy everything?

Advertising Agency: Translation
CEO: Steve Stoute
Chief Creative Officer: Chris Cereda
Associate Creative Director: Cory Smith
Senior Copywriter: James Cohen
Copywriter: Sunita Deshpande
Producer: Barry Sonders
Group Account Director: Lauren Schwartz
Account Supervisor: Julia Ruzyllo
Account Executive: Rebecca Ponce
Account Executive: Greg Dyer

Production Company: Caviar
Director: Jody Hill
Executive Producer: Michael Sagol
Executive Producer: Jasper Thomlinson
Head of Production: Leigh Miller
Producer: Luke Ricci

Editorial Company: Cut + Run
Editor: Jon Grover
Assistant Editor: Adam Bazadona
Producer: Ashley Carrier
Executive Producer: Rana Martin

Conform: Cut + Run
Flame Artist: Joseph Grosso
Graphics Artist: Paul Fiterson

Postproduction Facility: Nice Shoes
Colorist: Lez Rudge

Sound Design Company: Elias Arts
Executive Producer: Jeff Fiorella
Producer: Kala Sherman

Audio Mix: Hyperbolic, New York, Steve Bucino
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