The latest ad campaign from San Francisco-based Heat for EA Sports NCAA Football 13.
The campaign is directed by Moxie Pictures' Martin Granger, campaign consists of three commercials: Son, Tiger, and Wrong
"Son"
Now you can put a Heisman legend on any team you want. Just don't be surprised when your Buckeye dad doesn't like seeing a Michigan alum on his team. NCAA Football 13.
"Tiger"
How far would you go for the Heisman? Mike the Tiger puts RG3 on LSU, only to find out Les Miles isn't so pumped about it.
"Wrong"
Now you can put a Heisman legend on any team you want. But when that team is Georgia and that legend is Tim Tebow, well that's just wrong. Right?
Credits:
Client: Electronic Arts
Product: NCAA Football 13
Spot Titles: “Son”, “Tiger”, “Wrong”
Agency: Heat
Chairman/Executive Creative Director: Steve Stone
Creative Director/Copywriter: Warren Cockrel
Associate Creative Director/Art Director: Anna Rowland
Senior Copywriter: Ben Salsky
Senior Art Director: Mark Potoka
Executive Content Producer: Brian Coate
Content Producer: Jonathan Matthews
Director of Account Services: Aaron Lang
Account Director: Eddie Garabedian
Business Affairs Manager: Russ Nadler
Production Company: Moxie Pictures, New York
Director: Martin Granger
Director of Photography: Alar Kivilo
Executive Producer: Karol Zeno
Line Producer: Heidi Soltesz
Production Designer: Ken Averill
Editorial: Arcade Edit
Editor: Greg Scruton
Managing Partner Damian Stevens
Executive Producer: Deanne Mehling
Post Producer: Denice Hutton
Assistant: Dean Miyahira
Telecine: Co3
Producer: Denise Brown
Colorist: Dave Hussey
Online & VFX: Chris Homel, Airship Post
Producer: Terry O’ Gara
Mix: One Union Recording, San Francisco
Engineer: Joel Raabe
Music Composition & Sound Design: Beacon Street Studios, Venice
Composer: Andrew Feltenstein & John Nau
Sound Engineer: Paul Hurtubise