Best Creative Ads
Nike "Game On, World"
The newest ad campaign for Nike has turned the world into the classic video game Super Mario.
The commercial features athletes jumping onto platforms, leaping into drainpipes avoiding fireballs, and leaping from building to building à la Mario.
The Nike ad entitled "Game On, World." was created to promote the Nike+ fitness tracking system—which tracks the wearer’s movement wirelessly and logs data on the app.