Amstel Lager Advert "The Boxer" Tick Tock Mokoena (Extended Version)

New TV ad for Amstel Lager, extended version of the story of boxer, Thapelo ‘Tick Tock’ Mokoena.



This is the story of an impatient young boxer who goes for a title before he is ready and falls. But with the help of the community learns to take his time and rediscover his love for the sport.

Credits:
Advertising Agency: OwenKessel, USA
Executive Creative Director: Donovan Bryan
Creative Director / Copywriter: Mike Cook
Art Director: Martin Sing
Production Company: Velocity Films
Director: Greg Gray
Editor: Ricky Boyd / Deliverance