Ryan Lochte swims his way to the 2012 Olympic Games in this new commercial ad for AT&T.
"Warming Up" is AT&,T's Olympic brand/anthem commercial featuring Ryan Lochte, epically swimming across the Atlantic as a metaphor for all that Team USA athletes have to do to get to the Olympic Games. Throughout his journey, we see him overcoming one obstacle after another until he finally swims ashore in London.
Ad Agency: BBDO in New York
Directed by Psyop