"Closer" The Love Story of a TV Commercial for VW Tiguan
VW goes beyond the road and creates an a touching story line in the new Volkswagen VW "Closer" TV ad.
VW's new commercial is a deeply moving portrait of awoman's emotional journey that proves the best technology really does bring us closer together. Developed by Ogilvy Cape Town, the concept centers on a woman’s brave leap of faith to follow her heart and drive through the night to deliver a note in person.
Ad Agency: Ogilvy Bouffant
Executive Creative Director: Chris Gotz
Creative Director: Jacques Massardo / Gareth McPherson
Art Director: Gareth McPherson
Copywriter: Jacques Massardo
Agency Producer: Iris Vinnicombe
Production Company: Bouffant
Director: Erik Van Wyk
Producer: Melina McDonald