And the 2011 Super Bowl Ad Biggest Winners Are... A Pug and A Kid?
According to Nielson Ratings Research the 2 most re-called Super Bowl XLV commercials for viewers were Doritos 'Pug Attack' and Budweiser 'Wild West'. And the most liked overall 2011 Super Bowl spots were Volkswagen's 'The Force' and 'Carma' by Bridgestone. The general consensus and it's wildly popularity on the web, appear to have chosen 'The Force' as the big winner at this years Super Bowl, however Neilson's research indicates it did not fare well in brand-recall for Volkswagen. That being said the overall view of this years Super Bowl spots was that they seemed a little weaker than previous Super Bowl's, as it was the rare occasion when the actual game was more memorable than the ads.