NIKE "Write The Future" Full Length 3 Minute Film Version

Nike has just unveiled an action-packed film / commercial campaign that brings together some of the world’s greatest players to inspire soccer lovers and sports fans around the world, just in time for the 2010 FIFA World Cup. The epic three-minute film, “Write the Future,” takes people on a journey that dramatically captures that one moment when headlines are written - from a single pass or one strike that brings a nation eternal happiness, while bringing others to their knees.

The film, directed by renowned Hollywood director and producer Alejandro G. Iñarritu (21 Grams, Babel), features some of the world’s best players, including Cristiano Ronaldo, Didier Drogba, Wayne Rooney, Fabio Cannavaro, Franck Ribery, Andres Iniesta, Cesc Fabregas, Theo Walcott, Patrice Evra, Gerard Pique, Ronaldinho, Landon Donovan, Tim Howard and Thiago Silva. Special guest cameos are made by tennis legend Roger Federer, basketball superstar Kobe Bryant and Homer Simpson.
Credits:
The time has come for players to carve their name in history. One touch, tackle or free kick could crush a nation's hopes or cause them to build a statue in your honour. Drogba, Rooney and Ronaldo are ready to Write The Future.
Agency: Wieden + Kennedy, Amsterdam
Client: Nike
Creative Director: Mark Bernath
Creative Director: Eric Quennoy
Copywriter: Stuart Harkness
Art Director: Stuart Harkness
Copywriter: Freddie Powell
Art Director: Freddie Powell
Producer: Elissa Singstock
Producer: Olivier Klonhammer
Executive Creative Director: Jeff Kling
Head of Broadcast: Erik Verheijen
Production Company: Mokkumercials - Amsterdam