FIFA 13 is the world's most exciting football club, and the world's most exciting football club deserves a clubhouse to match. Loaded with the likes of Messi, Cahill, Hart, Benzema, Oxlade-Chamberlain, and Harry Redknapp, FIFA 13's club is a place where all of your football and gaming fantasies come to life.
The FIFA 13 advert also features some pretty awesome music, the song is "Can You Feel It" by Freak Power that has been remixed by Fatboy Slim.
Another Fifa World Cup ad | The final chapter has begun with newest ad for Adidas entitled "The Quest" for the 2010 FIFA World Cup Champions. At the 2010 FIFA World Cup ™, eternal glory awaits the fastest, the strongest and the most skillful. Join us for The Quest featuring The Spark, The Powerhouse and The Maestro. Who will lead his team to victory? The adidas spot features Kaka, Messi, Zidane, Nakamura, Gerrard, Altidore, Gourcuff, Pienaar, Villa, Guardado, De Rossi, Ballack, Jabulani, adizero Credits: Client: adidas International Agency: 180 Amsterdam (180\TBWA) Production Company: Knucklehead/Blink Ink/Ark Studios Director: Gary Shore/ Ark Studios Chief Creative Officer: Andy Fackrell Senior Art Director: Martin Terhart Copywriter / Art Director: Peter Albores Producer: Joe Togneri Agency Producer: Peter Bassett Editor: Ben Jordan Senior Account Director: Creatives: Matt Jennings Executive Producer: Matthew Brown (Knucklehead) + Bart Yates (Blink Ink) Producer: Michael Powell (Ark Studios) + James Bretton (Blink Ink) DoP: Dan Landin Editoral Company:Work Post London Editor:Ben Jordan + Rachael Spann Post Production Company:Finish Flame Artist:Jason Watts + Steve Murgatroyd Producer:Fi Kilroe + Justine White Sound Recording Studio: Wave Amsterdam Sound Mixer:Alex-Nicholls Lee + Nick Smith Producer:Monique Wichard Music:“How it began” Composer: Helen White Master Recording:Tape Artist:Hazlitt Producer:Olga Fitzroy Music company:Record-play ltd Producer: Daniel Cross
The newest adidas Originals ad invites us to join David Beckham, Daft Punk, Snoop Dogg, Franz Beckenbauer, Noel Gallagher, Ian Brown, Ciara, Jay Baruchel, DJ Neil Armstrong and some of your dear, old friends for an intergalactic 2010 FIFA World Cup viewing party that you'll never forget.
Credits: Advertising Agency: Sid Lee, USA Producer: Claudia Roy for Jimmy Lee.tv Production Company: Partizan Director: Nima Nourizadeh Producer: David Stewart Final Cut Editor: Dan Sherwen Production Assistant: Mags Milan Post Production: The Mill London Producer: Miles Pettit, Gemma Smith Music: original “Cantina Band” from Warner Chappel for Lucas Films Sound design and mix studio: Boogie studio Montreal
Nike has just unveiled an action-packed film / commercial campaign that brings together some of the world’s greatest players to inspire soccer lovers and sports fans around the world, just in time for the 2010 FIFA World Cup. The epic three-minute film, “Write the Future,” takes people on a journey that dramatically captures that one moment when headlines are written - from a single pass or one strike that brings a nation eternal happiness, while bringing others to their knees.
The film, directed by renowned Hollywood director and producer Alejandro G. Iñarritu (21 Grams, Babel), features some of the world’s best players, including Cristiano Ronaldo, Didier Drogba, Wayne Rooney, Fabio Cannavaro, Franck Ribery, Andres Iniesta, Cesc Fabregas, Theo Walcott, Patrice Evra, Gerard Pique, Ronaldinho, Landon Donovan, Tim Howard and Thiago Silva. Special guest cameos are made by tennis legend Roger Federer, basketball superstar Kobe Bryant and Homer Simpson. Credits: The time has come for players to carve their name in history. One touch, tackle or free kick could crush a nation's hopes or cause them to build a statue in your honour. Drogba, Rooney and Ronaldo are ready to Write The Future. Agency: Wieden + Kennedy, Amsterdam Client: Nike Creative Director: Mark Bernath Creative Director: Eric Quennoy Copywriter: Stuart Harkness Art Director: Stuart Harkness Copywriter: Freddie Powell Art Director: Freddie Powell Producer: Elissa Singstock Producer: Olivier Klonhammer Executive Creative Director: Jeff Kling Head of Broadcast: Erik Verheijen Production Company: Mokkumercials - Amsterdam
New ad for Bud Beer entitled "Swap" features the music of 30 Seconds to Mars and the song Kings and Queens. Budweiser, Official sponsor of the 2010 FIFA World Cup.
Credits: Advertising Agency: DDB, Chicago, USA Chairman and Chief Creative Officer: Bob Scarpelli SVP, Group Creative Director: Barry Burdiak VP, Creative Director: John Hayes Art Director: John Baker Creative Director: Dan Strasser Producer: Richard Chambers Senior Producer: Scott Kemper Account Director: Paul Matusczyk VP, Account Director: Nick Vitellaro Production Business Manager: Kelly Lenthe VFX and Finish: Filmworkers Club Colorist: Michael Mazur VFX Artist: Rob Churchill Executive Producer: Mary O’Gara Edit: Whitehouse Post Editor: Grant Gustafson Mix: Another Country Mixer: Dave Gerbosi Music: Licensed “Kings & Queens” performed by 30 Seconds to Mars, Written by Jared Leto
With World Cup fever fast approaching, Digital Kitchen recently worked with ad agency Y&R London and Red Bee productions to deliver a gorgeous, high-intensity spot promoting the BBC network’s broadcast of the event. With its riveting footage and fast edits, the:60 spot (also packaged into :40, :20 and :05 versions) fuels absolute suspense for the most-viewed sports event in the world.
Eschewing the type of treatment typically associated with soccer games (e.g.. a humdrum pastiche of goal kicks and famous players), Digital Kitchen conceived of and produced the spot with a pure cinematic eye.
“The creative challenge was to make sure we conceptualized something that would not look and feel and smell like a thousand traditional soccer montages,” says Johan Liedgren, creative director at Digital Kitchen. “Instead, Digital Kitchen captured more elusive emotions that precede the World Cup: 100% pure anticipation.
Digital Kitchen dispatched a small camera crew to Cape Town, South Africa, to shoot everything from soccer players getting ready to candid street scenes. The crew used a shot list as a starting point but was always on the hunt for “little off moments that had more authenticity than anything we could ever plan,” as Liedgren explains.
DK took their original footage and juxtaposed it with stock footage to create a rousing montage that captures the vitality not only of the game, but also of life in South Africa. Thanks to the vibrant, immersive footage, the spot transports fans to the African nation and simulates the excitement of being there, waiting for the games to begin. “It’s not just anticipation, it’s anticipation that’s happening now,” explains Digital Kitchen editor Brian Cole. “It’s a montage of images that could all be happening a few miles from each other.”
To further build a sense of anticipation, Digital Kitchen applied quick jabs of sound to keep viewers on their toes and bathed the spot in vivid colors. The first 10 seconds are seeped in red — a girl in a red skirt, fans in red jerseys. The next 10 seconds are bathed in orange — neon signs, a sunset glow, the orange seats of a stadium.
The spot progresses through the colors of the rainbow and eventually climaxes with an explosion of mingled color. Though it’s subtle, the progression of color creates a visual arc that unifies the panoply of imagery. DK also peppered the spot with close-ups of television screens and pixilated soccer footage to connote the experience of televised viewing.
“We wanted to find a raw and primal sense of South Africa and in soccer, and combine the two in a meaningful way,” Liedgren sums up. Credits: BBC WORLD CUP TV MARKETING CAMPAIGN CREDIT LIST Client: BBC Sport Marketing Head of Marketing and Communications, BBC Sport: Louisa Fyans Marketing Manager, BBC Sport: Karen Potterton
Agency: RKCR Y&R
Executive Creative Director: Damon Collins Art Director: Paul Angus Copywriter: Ted Heath Agency Producer: Ella Littlewood @ Red Bee Media
Production Company: Digital Kitchen Head of Creative: Mark Bashore Executive Creative Director: Matt Mulder Creative Director: Johan Liedgren Executive Producer: Eric Oldrin Senior Producer: Chezik Walker Editor: Brian Cole Directors of Photography: Trevor Fife & Morgan Henry Designers: Sean Dekkers & Chris Abbas Colour correction: Ryan Gagnier & Cody Cobb
Produced by ESPN in conjunction with Wieden + Kennedy and directed by cinematographer Lance Acord (Being John Malkovich, Adaptation, Lost in Translation), “Power of Ten” celebrates the honor and burden that comes with wearing the most sacred jersey number in soccer (set to U2’s “Out of Control”).
This is the third spot released in ESPN’s “One Game Changes Everything” campaign, which consists of a total of five spots. The spots focus on the passion, traditions, rivalries and glory that are unique to the World Cup.
“Robben Island,” debuted on April 7 and focuses on the historic impact of the 2010 World Cup being held in South Africa, followed by the debut of “United” on April 21, which conveys the passion for the FIFA World Cup that unites disparate cultures (set to U2’s “Magnificent”).
Credits: AD AGENCY: Wieden + Kennedy NY DIRECTOR: Lance Acord AD CAMPAIGN: One Game Changes Everything WHERE AIRING: Across the ABC/ESPN family of networks
Produced by ESPN in conjunction with Wieden + Kennedy and directed by cinematographer Lance Acord (Being John Malkovich, Adaptation, Lost in Translation), “United” conveys the passion for the FIFA World Cup that unites disparate cultures (set to U2’s “Magnificent”).
This is the latest spot in ESPN’s “One Game Changes Everything” campaign, which consists of a total of five spots. The first spot, “Robben Island,” debuted on April 7 and focuses on the historic impact of the 2010 World Cup being held in South Africa. Future spots focus on the passion, traditions, rivalries and glory that are unique to the World Cup. Credits: AD AGENCY: Wieden + Kennedy NY DIRECTOR: Lance Acord AD CAMPAIGN: "One Game Changes Everything" WHERE AIRING: Across the ABC/ESPN family of networks
A celebration of true football. For Africa. For Football. For the insane love of the game that possess us all and unites us beyond borders. Bringing football back to its roots. Because love is football.
The TV spot, shot by Syrup, the global advertising agency for PUMA Teamsport, is the latest in the LOVE=FOOTBALL campaign which encompasses everything from chalk drawings and stickers to websites, billboards and finally this. All leading up to the South Africa World Cup. The spot is homage to the soul of the game of football. Shot on location in Angola, Ghana and The Ivory Coast and soundtracked by ‘Going On’ by Gnarls Barkley, it features PUMA players Samuel Eto'o, Gervinho, Emmanuel Eboue and Mohammed Zidan. Credits: Advertising Agency: Syrup, an LBi Group Company, USA Production Company: Syrup, an LBi Group Company Chief Creative Officer: Jakob Daschek Director: Jakob Daschek Creative Director: Gui Borchert Director of Photography: Max Goldman Senior Producer: Kate Cunningham Executive Producer: Omino Gardezi Editor: Graeme Pereira Music: Gnarls Barkley Photographer: Sesse Lind Additional Photography; Boaz Fround, Kate Cunningham Senior Account Director: Jennifer Giroux Associate Producer: Anders Paus Hedberg Colorist: Tom Poole, Company 3
Great new ad for Visa entitled "Football Evolution" created by Saatchi & Saatchi, London. With the FIFA World Cup just a few months away, Visa a proud partner of the World Cup takes an average Joe and turns him into a football star through this advert as we watch him evolve into a superstar....luv it! Credits: Agency: Saatchi & Saatchi, London Executive Creative Director: Kate Stanners Creatives: Jonathan Santana & Xander Smith Agency Producer: Rebecca Williams Production Company: Gorgeous, London Director: Chris Palmer Producer: Rupert Smythe Director of Photography: Ian Foster Editor: Paul Watts @ The Quarry Telecine: Seamus O’Kane @ The Mill Post Production: Tom Sparks Sound: Jack Sedgwick @ Wave Music: ‘Isla de Encanta’ by The Pixies
New TV campaign by Wieden+Kennedy Amsterdam asks the question ‘How Big Can Football Get? for the EA Sports FIFA 10.
The new FIFA 10 advert stars football Wayne Rooney, Karim Benzema, Xavi, Theo Walcott, Tim Cahill, and Bastian Schweinsteiger. Credits: Agency: Wieden + Kennedy, Amsterdam Client: EA Sports Brand: Fifa 10 Executive Creative Director: John Norman Executive Creative Director: Jeff Kling Creative Director: Edu Pou Creative Director: Joakim Borgstrom Art Director: Barney Hobson Copywriter: Rick Chant Producer: Cat Reynolds Director: Johnny Green Production Company: Knucklehead Planner: Jonas Vail Account Team: Jesse Long Account Team: Alex Bennet Grant Account Team: Patrick Garvey Account Team: Frederic Point Business Affairs Manager: Barrie Williams For those of you who can't wait to get their on this, FIFA 10 will be available in stores Europe October 2nd 2009 and in stores North America October 20. It is developed under the EA SPORTS brand by EA Canada in Burnaby, B.C.
