As part of a clever direct marketing campaign originating from Sweden, Toyota has developed an ingenious iPhone app that makes you a safer more Eco-friendly driver, and in turn help the planet. This great idea from the Japanese automaker couldn't come at a better time, as they have suffered public relations problems with their recent worldwide safety recalls. Either way, the campaign demonstrates that marketing can be more than just commercialism.
Credits:
Advertising Agency: Saatchi & Saatchi, Stockholm, Sweden
Creative Director: Adam Kerj
Art Director: Lisa Engardt
Copywriter: Amalia Pitsiava
Planner: Per Jaldeborg
Account Managers: Marie Nodbrink, Ebba Jandér
Account Director: Tom Hedström
Advertising Assistant: Afshin Moeini
Production Company: Dallas STHLM
