As a perennial Super Bowl advertiser, Coca-Cola has debuted some of the most iconic ads in history, and they are hoping to continue the tradition. Coke's common underlying theme of spreading peace in the world is not lost in this Lord of the Rings inspired epic. The spots CGI effects are impressive enough, and the ad as a whole is entertaining, but I think it falls short of being placed in the same category as some of Coke's previous Super Bowl entries.