Coca-Cola FM Uses An iPhone and Turns A Magazine Into An Amplifier

Creative new print campaign promoting Coca-Cola FM (Coke’s online radio platform) ad agency JWT, Brazil take a simple yet brilliant idea and create an amplifier using a magazine cover and an iPhone.

Attached to the cover of Capricho Magazine, the art allows readers to turn the magazine into an amplifier. Simply roll up the magazine and plug the iPhone tuned into the Coca-Cola FM application in the space provided. The final format causes the sound waves to travel in two different directions at the same time, intensifying the stereo sound effect created by the attached device. The next step is to enjoy the music.

Credits:
Title: Amplifier
Client: Coca-Cola
Product: Coca-Cola FM
Ad Agency: JWT, Brazil
Chief Creative Officer: John Ricardo
Executive Creative Director: John Ricardo and Roberto Fernandez
Editor: Leandro Pinheiro
Art Directors: Andrea Pissarro, Rodrigo Adam
Creative Direction: Angela Bassichetti
Planning: Fernand Alphen, Isabella Mulholland
Contact: Ana Hernandez, Felipe Giacon, Luana Ferreira
Media: Aline Fashion, Tullio Nicastro, Stella Lopes, Ana Alberine, Fabiana Ramos
Customer Approval: Patricia Pieranti, Adriana Knackfuss, Gian Martinez, Javier Mezza, Luciana Féres, Adriano and Rafael Prandini Ciavdar
Art Buyer: Paula Ferrari
Graphic Producer: Flávio Schaefer

NOS No Nonsense Epic New TV Commercial

There's nothing quite as satisfying as putting egomaniacs in their place, if you agree then you'll love this great new ad for Coca-Cola's NOS Energy Drink. The commercial is entitled "No Nonsense" and the one fighter (Craig Henry) our hero who makes fast work of knocking out his annoying opponent with one quick punch is awesome.

Credits:
Client: The Coca-Cola Company
Product: NOS Energy Drink
Title: “No Nonsense”
Agency: IRIS worldwide, New York
Global Creative Dir.: Sean Reynolds
Creative Director: Tim Clark
Group Creative Head: Laurie Pachence
Agency Executive Producer: BULLET
Production Company: Imperial Woodpecker
Director: Mark Zibert
Managing Partner: Doug Halbert
Executive Producer: Charlie Cocuzza

Unlock The 007 In You Skyfall New Coke Zero Commercial

New Coca-Cola Zero commercial, "Unlock The 007 In You" showcases the exciting partnership between Coke Zero and Skyfall, the twenty-third James Bond film .

The ad features a regular Joe drinking a Coke Zero at a local bar when he notices a beautiful woman who seems eager to ditch the guys at her table.

When he drinks his Coke Zero, he unlocks the 007 in himself and immediately hums the iconic James Bond music theme, our hero steps to the table, that sets off a wild chase scene, featuring a few thugs, a motorcycle ride down some steep steps, a huge collision, and a long leap from a bridge by the ersatz Bond while he holds hands with the girl...exciting stuff huh?

You can Unlock the 007 in you at their Faacebook page Here.

Coca-Coca Wants Us To Eat Together at The Happiness Table

A Coca-Cola delivery truck is transformed into a happiness table in a small square in Naples, Italy. Famous chef Simone Rugiati is on a mission asking people to eat together delivering "doses" of happiness through a magic food cloche.

Credits:
Agency: Naked Communications Copenhagen
Client: Coca-Cola
Director: Tobias Granström
Production Company: Acne Production

VitaminWater | Everyday Athlete Olympic Ad

VitaminWater celebrates the average athlete with this new ad for the Coca-Cola brand that is airing during the London Olympics in France.

Credits:
Agency: Sid Lee Paris
Client: VitaminWater
Creative Director: Sylvain Thirache
Copywriter: Celine Mornet-Landa
Copywriter: Cl©ment Mornet-Landa
Producer: Thomas Laget
Director: Victor Dupuis

Coca-Cola | Move to the Beat of the London 2012 Olympic Torch Relay

To celebrate the London 2012 Olympic Torch Relay and your Future Flames, Coca-Cola brought the UK's hottest music artists to 66 nights of celebration around the UK.

Take a look back at the most memorable moments of the relay, as we follow the Olympic Flame on its journey from Land's End, all around the country and back to London in preparation of the Finale in Hyde Park and the start of the London 2012 Olympic Games. Featuring Dizzee Rascal, Eliza Doolittle, Friendly Fires, The Wanted, You Me At Six, Emeli Sandé, Labrinth, Rizzle Kicks, The Wombats and Wretch 32. via: YouTube

Also celebrating this Olympics Coca-Cola recently unveiled the "BeatBox" building, designed by architects Asif Khan and Pernilla Ohrstedt which will promote Coke's "Move To The Beat" ad campaign. The building was built with 230 bolsters that respond to touch with sound, the structure becomes one giant instrument.

Mark Ronson's "Move to the Beat" anthem -- which has sounds like the squeaking of sports shoes, heartbeats, or an arrow striking a target -- is the centerpiece of the building: visitors that touch the structure at different parts will essentially be remixing the track. Visitors can also climb up the exterior, and upon reaching the roof, will see the view of Olympic Park. Within the structure are different light and sound installations as well, designed by Jason Bruges Studio in Hackney. via: creativity-online

Pepsi Is Going To Kick You with "Pepsi Kick" | TV Ad

Pepsi took out the sugar, doubled up on the caffeine and now their going to Kick us with their newest soda. The Pepsi Kick commercial is the work of FHV BBDO, Netherlands.

Music is by Studio Takt, made for exclusively for the commercial.

Pepsi Kick Credits:
	Advertising Agency: FHV BBDO, Netherlands Art Director: Daniel Samama Copywriter: Tim de Waard Illustration: Alex Trochut Strategy: Vincent Seeber Account: Niels Heimens Producer: Friso Schoone Direction: Rogier Hendriks, Kasper Verweij Producer: Pepijn Padberg

Coca-Cola Security Camera Commercial Shares Some Goodness

Credits:
Client: Coca-Cola
Producer: Landia

Creative Director: Martin Mercado
Music: Supertramp
Track: Give A Little Bit

Mean Joe Greene and Amy Sedaris for Downy Un Stopables Super Bowl Commercial

Downy Un-Stopables remakes the classic Mean Joe Greene Coke Super Bowl commercial with Amy Sedaris and Mean Joe Greene.

Credits:
Ad Agency: Grey, New York
Post Production: No6 by Lawrence Young.

Coca-Cola - What Would You Do If You Found A Wallet

Coca-Cola shows us we still have reasons to believe in a better world with the Rivalry Wallet campaign. Here's the story line: A wallet is planted in Portugal's Benfica Soccer club MegaStore, the wallet has a rival club's ticket inside and it's just days before a big match. What would you do?
It was nice to see that 95% of the people returned the wallet, and not only were they given a ticket to the game, but they were honored on the big jumbo tron.

Coca-Cola "Shake Up Christmas" Commercial

The 2011 Coca Cola Christmas Commercial features another wonderful story line all set to Natasha Bedingfield's song "Shake Up Christmas".

Coca-Cola Building Illumination

Coca-Cola invites us to release our positive energy and passion with its latest "Buka Coca-Cola, Buka Semangat" campaign, which will now light up the night in Malaysia's largest full color LED wall screen located at PWTC, Kuala Lumpur. Catch it every hour from 7:55p.m. until 2:00a.m. from 4-18 November 2011.

White is new Red this Holiday Season - Coca-Cola Polar Bear Arctic Home

This holiday season white is the new red as Coca-Cola changes its red cans white to show support for WWF Canada's polar bear conservation efforts.
Coca-Cola and WWF have partnered with MacGillivray Freeman Films, who are working with Warner Bros. Pictures and IMAX Corporation produce the new IMAX® film "To The Arctic 3D."

“This campaign is about working together to save one of the most important places on Earth,” said Gerald Butts, President and CEO of World Wildlife Fund. “As sea ice continues to melt at alarming rates, polar bears and local communities alike are threatened. With Coca-Cola’s support, we can expand our reach and impact to help chart a sustainable future for this critical Arctic ecosystem.”

World Premiere "Great Happyfication" by Coca-Cola and the Happiness Factory

What better way to start the weekend than with a new Coke Happiness Factory ad campaign. The Great Happyfication is a six minute anthem/mini movie distilling the secrets of happiness in five lessons.

Full press release:
A longtime champion of happiness, Coca-Cola has always tried to express a refreshingly positive view of the world, bringing us, among others, “Enjoy Life” (1924), the creation of the Coca-Cola Santa Claus (1931), and more recently “Open Happiness” (2009).

The latest installment of the Emmy & TIME nominated Happiness Factory series, The Great Happyfication is an all-singing, all-dancing six-minute animation that distills the secrets of happiness.

“The brief was huge. We wanted to make the happiest 6 and a half minutes in film. No half measures. We also wanted to get the world singing the Coca-Cola 5 notes”, says Jonathan Mildenhall, VP Global Advertising Strategy & Content Excellence of Coca-Cola. “I am absolutely delighted with the work from W+K, Psyop and Human. This is a partnership that has steered the direction of Happiness Factory for the last six years. In truth the work just keeps on getting better and better. Rather like drinking a bottle of ice cold Coke, you just never want it to end.”

Created by the people who brought you the Happiness Factory, advertising agency Wieden+Kennedy Amsterdam, animation and design studio Psyop and music company Human, the Great Happyfication is set across the epic landscapes of said Factory. Viewers are guided through the film by narrator Pete, a wham-bam-magic-man, and Wendy, the most enthusiastic cheerleader you will ever meet, meeting a glamorous trio of penguins, kissy puppies and a mortar man along the way.

Mark Bernath, Executive Creative Director at Wieden+Kennedy Amsterdam comments "Coke doesn't want to keep all of its formulas a secret. In fact, when it comes to how to be happy, the brand is more than ready to sing from the rooftops about it. We created The Great Happyfication as a musical celebration of the tenets of happiness, and we hope people feel good just from watching it."

Launched at the World of Coca-Cola attraction in Atlanta in June, the Great Happyfication will premiered on the global stage on Facebook at 3pm GMT / 10am EDT today to over 34 million of Coca-Cola’s Facebook fans, and will be supported by seeding and social media.


Credits:
The Great Happyfication
The Coca-Cola Company
VP Global Advertising Strategy and Content Excellence: Jonathan Mildenhall
Global Communications Manager: David Campbell
Group Director Film and Music Production: Nick Felder
Creative Producer, Film & Music, Global Content Excellence: Rachel Holbrook
Creative Director World of Coca-Cola: Craig Lovin
Agency: Wieden+Kennedy Amsterdam
Executive Creative Director: Eric Quennoy, Mark Bernath
Creative Directors: Eric Quennoy, Mark Bernath
Art Director: Mathew Jerrett
Copywriter: Sean Vij
Broadcast Director: Erik Verheijen
Agency Producers: Olivier Klonhammer
Planner: Amanda Feve
Group Account Director: Andrew Kay
Account Director: Philip Jacobson
Account Manager: Ilkay Dibekoglu
Project Manager: Kate Blumer
Business Affairs: Karen Crossley
Production Company: Psyop / Smuggler
Director: Psyop
Psyop Creative Directors: Todd Mueller, Kylie Matulick
Executive Producer: Kim Wildenburg
Producer: Amanda Miller
Assistant Producer: Chase Masterson
Animation Lead: Dan Vislocky
3D Lead: Kyle Cassidy
Compositing Leads: Danny Koenig, Jason Conradt
Storyboard Artist: Josh Weisenfeld
Editor: Brett Nicolletti
Lead Flame: Miles Essmiler
Lead Desktop Compositor: Danny Koenig
Compositors: Sohee Sohn, Falko Paeper, Cris Kong, Jason Conradt, Joseph Chan
Modelers: Wendy Klein, Rie Ito
Riggers: Sean Kealey, Vadim Kivayev
Animators: Matt Ornstein, Matt Connolly, Minor Gaytan, Chris Meek, Jakob Frey, David Bokser, Lindsey Butterworth, Sashdy Arvelo, Frantz Vidal, Kevin Koch, Jason Shum, Yvain Gnabro, Michael Cawood, Michael Warner
Texture: Wendy Klein, Rie Ito
Lighters: Kyle Cassidy, Katie Yoon, Robby Branham, Ryan McDougal, Barry Kreigshauer, Stephen Delalla, Yuichiro Yamashita
Particles: Kiel Gnebba, Wayne Hollingsworth, Victor Garza
Script: Jesse Kretschmer
Sound Design: Henry Boy
Sound Designer: Bill Chesley
Executive producer: Kate Gibson
Audio Post: Grand Central Sound Studios
Sound Designer/Mixer: Raja Sehgal
Music Company: Human
Composers: Edmond Dunne, Timothy Moore, Andrew Bloch, Morgan Visconti

Coca-Cola's Ad Campaign To Reunite "Santa's Forgotten Letters" is a Touching Gift

Sure it's spring and the last thing you want to think about is Christmas, but Coca-Cola and Santa have always proven to be a profitable partnership, no matter what time of year. Thinking outside of a finely wrapped gift box, ad agency Ogilvy Brazil have come up with a sentimental ad campaign where Santa himself hand delivers forgotten letters and subsequent gifts to their unassuming now grown-up original authors many years later - turning a  "bah-humbug" moment into a "ho-ho-ho" good time.

Credits:
Advertising Agency: Ogilvy, Brazil
Executive Creative Director: Anselmo Ramos
Creative Director: Claudio Lima
Art Directors: Izabella Cabral, Pedro Izique
Copywriters: Fred Aramis, Meg Farquhar
Head of Production: Nana Bittencourt
Production Company: Hungry Man
Director: Alex Mehedff, Ricardo Mehedff
Executive Producer: Alex Mehedff
Field Producer: Susanne Shropshire
Editor: Ricardo Mehedff
Post Production: HungryMan BR
Motion Graphics: Rubens Angelo
Post Producer: Rodrigo Oliveira
Audio: Swing Musica
Music Production/Music Composers: Andrés Goldstein, Daniel Tarrab

Coke Owned Brand Fanta 'Less Serious' Global Campaign is Serious Business

Coke and their fruit flavored brand soft drink Fanta is hedging a lot on their new 190 country Global Campaign they coined 'Less Serious'. The big budget campaign will premiere their new TV spot 'Chase' on the USA's TV markets highest rated show American Idol. In a clear attempt to focus on Fanta's key targets - the American teens and moms, they have created a family friendly animated commercial, as it has proven very successful for Fanta's market share in other parts of the world such as Asia and South America. The spot was created by the talented animation production house Psyop, who are the same people behind Coca-Cola's other successful teen oriented animated ad 'Happiness Factory'.

Coca-Cola Hits All the Right Chords in New 'Chorus' Ad

Just like Cokes secret recipe, this ad features all the ingredients that make up for a feel good Coca-Cola commercial that they have now become famous for. The ad features scenes from previous classic Coke spots and the always popular childrens choir. In addition, the commercial presents some feel good data that is reminiscent of Van Halen's award-winning video for 'Right Now'. Nonetheless it works, as it cracked a smile on this old cynic.

Credits:
Creative Director: Matias Ballada
General Creative Director: Maximiliano Anselmo
General Creative Director: Sebastian Wilhelm
Art Director: Maximiliano Anselmo
Head of Production: Jose Bustos
Agency Producer: Alejandro Falduti
Agency Producer: Marcelo Kelez
Production Company: Blue Films                               
Director: Pucho Mentasi                                                           
Executive Producer: Gonzalo Fontana
Producer: Alejandro Lanezan
Director of Photography: Jose Luis Garcia
SFX Company: Bleed VFX
Post Production: Finish Films
Music: Avatar Music
Music: Papa Music
Sound: Not Deaf Sound
Sound: Diego Arancibia

Coca-Cola Spot Tries to Take 'Siege' at the 2011 Super Bowl

As a perennial Super Bowl advertiser, Coca-Cola has debuted some of the most iconic ads in history, and they are hoping to continue the tradition. Coke's common underlying theme of spreading peace in the world is not lost in this Lord of the Rings inspired epic. The spots CGI effects are impressive enough, and the ad as a whole is entertaining, but I think it falls short of being placed in the same category as some of Coke's previous Super Bowl entries.

Coke Introduces The Mother Energy Drink and a Theme Park Too

Coca-Cola Australia introduces a the new energy drink "Mother" into the Australian market and gives us a brilliant new theme park called "MotherLand" to accompany this great new ad campaign created by "Smart".
Credits:
Advertised brand: Coca Cola of Australia
Advert title(s): Motherland
Headline and copy text (in English):
Advertising Agency: Smart, Sydney
Agency website: http://www.smartinc.com.au/
Creative Directors: Kieran Flanagan, Dan Gregory
Executive Producer: Susan Walker
Agency Producer: David Steindl
VFX: Postmodern, Sydney
Production Company: The Colony, Sydney
Editor: Danny Tait
Music and Sound: Nylon Studios of Sydney, Australia
Published: April, 2010
Director David Gaddie of production company The Colony recently lensed a spot for Coke’s new ‘Mother’ beverage. With the target market being everyday ‘blokes,’ the spot takes place in “Motherland” - a place that celebrates sizzling steaks, epic explosions, and shooting guns with abandon. Gaddie lensed the footage on location at an old rail yard in Sydney Australia using built set pieces that were later enhanced in post production. The explosions are all real and in-camera though - The Colony loves pyro! Second unit was shot in Coney Island, New York and LA theme parks.

Diet Coke "Stay" Extraordinary Ad Featuring Sweet Disposition

Great new ad for Diet Coke entitled "Stay" Extraordinary created by Wieden+Kennedy. The coke ad features the music of The Temper Trap and one of new fav songs "Sweet Disposition".
Director Christian Loubek, working via Wieden + Kennedy, just helmed an impressively varied spot for Diet Coke. The sprawling, wordless :60 is a poignant, musically driven portrayal of the iconic soft drink's place amid great acts of art and accomplishment. A man fueled by Diet Coke hobnobs with an urbane crowd at a swanky big-city party. A nurse cares for newborn babies with the soft drink by her side. The drink is there beside the runway of an edgy fashion show, on the set of an explosive outdoor movie shoot, in the limo of an actress preparing to take to the red carpet, and in the painting of an expansive mural in a neighborhood.
Credits:
Client: Diet Coke
Spots Title: Stay
Air Date: March 2010
Agency: Wieden + Kennedy
CD: Hal Curtis
Art Director: Max Erdenberger
Copywriter: Ginger Robinson/Tatum Shaw
Agency Producer: Erika Madison
Prod Company: Anonymous Content
Director: Christian Loubek
EP/Head of Commercials: Dave Morrison
Producer: Deannie O'Neil
Production Supervisor: Mariska Leyssius
Editorial: Rock Paper Scissors
Editor: Terence "Biff" Butler
EP: Carol Lynn Weaver
Producer: Cassie Hulen
Post/Effects: a52
VFX Supervisor: Patrick Murphy
VFX EP: Jennifer Sofio Hall
VFX Producer: Cassie Hulen
Audio Post Co: Lime
Mixer: Loren Silber
Sound Design Co: Stimmung
Sound Designer: Gus Koven
Shoot Location: LA
About Anonymous Content:
Attribution: Written content created by TRUST: http://www.trustcollective.com
Under Creative Commons License: Attribution Share Alike