In an attempt to describe what our brave new world's over consumption and consumerism has led us to, ad agency El Laboratorio and German car maker Mercedes-Benz have created an intriguing and original commercial. The creative spot features a thought provoking narrative voiced over some very clever art displays that perfectly symbolizes our society's latest affliction of overwhelming choice. Still not sure if 'infoxication' is a bad thing though.
Credits:
Advertising Agency: El Laboratorio, Madrid, Spain
Creatives: Carlos Holemans, Manuel Cavanillas, Carla Romeo, Jesús Lada
Director: Sega
DOP: Ángel Iguacel
Production Company: Lee Films
Production Company Producer: Iván Fernández
Editing Company: Telson
Post Production: Telson
Music: Love Monk
