Mercedes-Benz have began a new ad campaign to promote their latest 'attention assist' technology that will be featured in many of their luxury models. The German produced TV spot titled 'Diner' is a well produced and directed work that successfully grabs the attention of the viewer. The suspense filled ad even gets a little creepy, but this is an advertisement so the cliche ending of a good-looking kind stranger saving the damsel in distress was not that surprising for a supposed twist ending. Nonetheless, Mercedes have created an entertaining advert for the often boring safety feature ads that the automaker industry advertisers usually deliver.
Credits:
Advertising Agency: Jung von Matt/Alster Werbeagentur, Germany
Chief Creative Officer: Thimoteus Wagner
Creative Director: Jonas Keller
Art Director: Jonas Keller
Copywriter: Daniel Pieracci
Production Company: Element E
Director: Alex Feil
Director of Photography: Alex Barber
