This masterpiece of humanity aired on TV over the weekend during the London Olympics. The Liberty Mutual Insurance commercial entitled "Humans" features not only the music of Human League and the song "Human" but some funny yet realistic life experiences.
Credits: Ad Agency: Hill Holliday Paul Giamatti is the voice over for the spot.
The latest holiday advert from Allstate, starring actor Dean Winters, is another funny installment in their Mayhem campaign. One of the coolest actors around, Dean Winters plays this role perfectly as the accident prone insurance agent, all to the tune of the Twelve Days of Christmas.
Credits: Client: Allstate Insurance Agency: Leo Burnett Chicago Chief Creative Director: Susan Credle Account Director: Susan Stefaniak Executive Creative Director: Jeanie Caggiano Creative Director: Britt Nolan Creative Director: Mikal Pittman Copywriter: Matt Miller Art Director: Chris Rodriguez Producer: Brian Litman Music + Sound Production: Steve Ford Account manager: Lauren Gibbs Country: United States of America
Travelers new TV spot, featuring the music of Langhorne Slim, "Worries", shows red umbrellas drifting through the countryside and city scapes before coming together to protect the things that people care about most.
In the latest spot in the celebrated Travelers Insurance campaign, joining Rupert Sanders' Emmy nominated "Delivery" and Daniel Kleinman's charming bone-obsessed dog in "Prized Possession," comes "Drifters." Directed by Frank Budgen, the story unfolds in the skies above America, as we see thousands of small red umbrellas elegantly floating above. As we hear "Worries" from the incomparable folk star Langhorne Slim, we watch as the hypnotic flotilla moves from the ocean, over the countryside and, finally, into the skyscraper-filled canyons of a city where they gently drift down to protect a home, a car and a business. Client: Travelers Insurance Agency: Fallon Creative Directors: Scott O'Leary, Ryan Peck Art Director: Scott O'Leary Copywriter: Ryan Peck Director of Integrated Production: Vic Palumbo Executive Producer: Kate Talbott Production Company: Gorgeous Enterprises Director: Frank Budgen Director of Photography: Ellen Kuras/Frank Budgen Executive Producer: Cassie Hulen Producer: Alicia Richards Production Manager: Judy Vermeulen Editorial Company: Rock Paper Scissors Editor: Angus Wall Executive Producer: Linda Carlson, Carol Lynn Weaver Producer: Kim Colen Editorial Assistant: Grant Surmi Visual Effects Company: a52 VFX Supervisor: Patrick Murphy Colorist: Angus Wall Flame Artists: Patrick Murphy, Stefan Gaillot, Mike Bliss, Andy Hall CGI Supervisor: Kirk Shintani CGI Artists: Andy Hall, Paulo de Almada, Joe Chiechi, Adam Newman, Ian Ruhfass, Terry Shigemitsu VFX Producer: Jenny Bright Executive Producer: Jennifer Sofio Hall Mix Company: Eleven Sound Mix Engineer: Jeff Fuller Music Track: "Worries" Langhorne Slim
AllState Insurance goes Back To Basics with this new commercial. Allstate asks us protect ourselves, possessions and to protect them by putting them in good hands. Are we all going back to the basics in these tough economic times?
1931 was not exactly a great year to start a business, but that's when Allstate opened its doors. And through the 12 recessions since they've noticed that after the fears subside, a funny thing happens. People start enjoying the small things in life. It's back to basics, And the basics are good, Protect them, Put them in good hands.
Commercial and Ad Agency credits for the Allstate back to basics advert to follow, please post the credits if any of my readers have them.
UPDATE - Credits for the spot go to: VP Integrated Marketing Communications, Lisa Cochrane AVP Integrated Marketing Communications, Nancy Abraham Leo Burnett: EVP/ECD/CWs: Jeanie Caggiano & Charley Wickman CD: Mikal Pittman CW: Josh Mizrachi AD: Greg Nobles PR: Ray Swift MUSIC: Ira Antelis, Jira productions
