Angry Customer Voicemail Turned Into Clever Alamo Drafthouse Cimema Ad

Alamo Drafthouse Cinema does not tolerate people talking or texting in their theaters and they take this rule serious. In fact, before every film they give several warnings on screen to prevent such inappropriate theater etiquette. Occasionally however some people don't follow these rules and movie goers have to be escorted out. Case in point is this clever spot that takes an actual voicemail of a customer who was recently kicked out of a Texas theater for her this type of bad behavior. The joke is on her though, as the clever movie chain turned her hilarious customer complaint into a viral video. So watch out the next time you complain to a company, they just might use you in one of their commercials.

It's All in the Art of the Tease in Clever New Billboard Campaign

An ingenious billboard ad campaign from the Netherlands demonstrates the power of suggestion in advertising, albeit a view that no one wants to see. The drawn out billboard campaign titled 'Males Stripper' features a simple caption reading "The sooner you advertise here, the better", which Dutch commuters patiently followed along with over several weeks. The clever "advertise here" ad campaign by Interbest Outdoors then actually thanked the new sponsors who took out the space, with the line "Phew! Thanks Radio 2",  ultimately saving us from the feared money shot that only existed in our minds.

Credits:
Advertising Agency: Y&R Not Just Film Amsterdam, Netherlands
Copywriter: Robin Zuiderveld
Art Director: Marq Strooy
Photographer: Morad Bouchakour

Paduden Print Ad Offers You a Little Blue Pill for the Pain

In this clever new print ad from Romania, ad agency Tempo Advertising have created a very effective print ad for their pharmaceutical clients Paduden. The print ad features both a comic book font and explicative to describe the before and after results of the pain relief medication. Just like Neo in the Matrix, take the blue pill and the pain goes away.

Credits:
Advertising Agency: Tempo Advertising, Romania
Creative Director: Alexandru Pomana
Copywriter: Alexandru Tigoianu
Art Director: Dan Costea
Account Manager: Irina Trifu
Other additional credits: Alex Icodim

Bombril Vantage Print Ad's "Piranha" & "Aligator" Are Sharp Concepts

A creative new way to sell stain cleaning products comes to us from Brazil with the print ads titled 'Piranha' and 'Alligator'.  Bombril's clever print ad composition is both whimsical and effective, with the perfect copy that reads "For all species of clothes. For all kinds of stains".  I love it when creative advertisers can come up with ingenious new ways to view common everyday products, while staying focused on the products main function.

Credits:
Ad Agency: DPZ - Duailib Petit Zaragoza Propaganda, São Paulo, Brazil
Creative Directors: Francesc Petit,
Fernando Rodrigues, Diego Zaragoza,
Rafael Urenha, Marcello Barcelos
Art Director: Caio Machado
Copywriter: Fábio Cardoso
Photographer: Leandro Viana
Producer: Sergio Freitas

Taringa Print Ads "Wet Pussy" and "Black Cock" - It's Not What You Think

An Argentinian web-based virtual community known as Taringa!  have created a thought provoking print ad campaign that relates the sites mandate to not allow any publications of explicit material.  Ad agency DDB, Buenos Aires produced the two aptly titled print ads 'Wet Pussy' and 'Black Cock' with the clever copy stating "Let kids stay kids. Use parental control'.  I'm sure we can all relate to search engines returning innocent query terms with x-rated results.

Credits:
Advertising Agency: DDB, Buenos Aires, Argentina
Executive Creative Director: Pablo Battle
Creative Director: Hernan Jauregui
Art Director: Fernando Tchechenistky
Copywriter: Lisandro Grandal

MTV's Inventive Popping Promo Ad "Balloons"

MTV Brazil with ad agency Loducca Sao Paulo have created an ingenious new promo ad campaign titled 'Balloons' for their South American TV market. Similar to flip book animation, the clever ad utilizes a low tech yet inventive animation technique where a traveling spike pops hundreds of balloons along a track. Their actual stick figure animation is not only very inventive but also very entertaining, as the cool story starts off with a simple egg and leads to record contracts and Slash morphing into Eminem.

Credits:
Advertising Agency: Loducca Sao Paulo, Brazil
Creative: Dulcidio Caldeira, Andre Faria, Guga Ketzer
Creative Director: Cassio Moron, Marco Monteiro, Pedro Guerra
General Creative Director: Guga Ketzer
Executive Creative Producer: Sid Fernandes, Ana Luisa Andre
RTV: Karina Vadasz
Production: Paranoid
Director: Duldicio Caldeira
Photography: Alexandre Ermel
Animation/Illustration: Daniel Semanas/Paranoid Lab
Executive Producer: Egisto Betti
Final Art: Sindicato VFX
Sound Track: Hilton Raw

Post-it Notes Super Sticky Message for Will and Kate

3M's Post-it Super Sticky Notes helps congratulate Will and Kate with a clever new Royal Wedding ad. With the overwhelming popularity of T-Mobile's dancing homage commercial of the Royal Wedding, other advertisers like 3M are hoping for a similar response. This advert may not go viral like T-Mobile's spot, but it is still an ingenious advert with the copywrite that reads "May you stick together forever". Apparently the guy on the ladder is not part of the ad.

Credits:
Advertising Agency: OgilvyAction, London, UK
Creative Director: Paul Garner
Art Director: Giulia Pignone
Copywriter: Grant Codron
Illustrator: Don Wilson
Photographer: by Tapestry
Photography: Geoff Caddick / PA Wire

Sperm Bank Creates a Sperm Bike for Their Special Deliveries

Nordisk Cryobank - Europe's leading sperm banks,  has  created an environmentally-friendly alternative to deliver their sperm samples to fertility clinics around the Greater Copenhagen Area.





  

The clever idea transports the precious cargo in a C02-friendly manner with it's ingenious cooling system.










  

The custom-designed bike is a clever way to promote the company while performing it's time sensitive function.


 

Terminix Ambient Ad "Termite Fries" is No Pest for Passerby's

Here is a great example of clever ambient advertising at it's best. The very original idea to use french fries to sell pest control services was pulled off by Terminix and ad agency Publicis Dallas. This low cost promotional display is worth it's weight in advertising gold, as it's simple yet effective use of wood studs to portray french fries is ingenious. Clearly borrowing from McDonald's, Terminix was able to benefit from their iconic french fries image to get their message across that termites eat 24 hours a day.

Credits:
Advertising Agency: Publicis Dallas, USA
Executive Creative Director: Shon Rathbone
Group Creative Director: Julia Melle
Creative Director / Art Director: Pete Voehringer
Creative Director / Copywriter: Steve Grimes
Director of Print Production: Katy Theiss
VP/Management Supervisor: Molly Mann
Planner: Klaudia Flanigin
Production Company: SEE Pictures
Photographer: Scott Harben
Executive Producer: Donna Baker
Producer: Alicia Conner

Don't Judge A Book Store Print Ad By It's Cover

With the simple copywrite reading 'Become someone else', the new print ad campaign created by Lithuanian based Love Agency for their client Mint Vinetu Bookstore is a cool new approach to selling classic literature. The 4 photo series which includes titles 'Don Quixete', 'Hamlet', 'Frankenstein' and 'Invisible Man', clearly expresses the ads message that you can become any character you choose by delving into a classic book.

Credits:
Advertising Agency: Love Agency, Vilnius, Lithuania
Creative Director: Tomas Ramanauskas
Art Director: Gediminas Saulis
Copywriter: Tomas Ramanauskas
Photographer: Cyclopes-Photo

Durex Performa Scores Big with Their 'Extra Time' Scoreboard Ad

Durex literally gives you 'extra time' in this ingenious marketing plan to promote their Performa brand condoms in Asia. The clever idea to place their ads on digital scoreboards was created by ad  agency McCann Erickson based out of Bangkok, Thailand.  The cool scoreboards are actually being used to signify how much extra time their is in a soccer match.  A perfect match actually, as the scoreboards extra time takes on a whole new meaning for the spectators.  

Credits:
Advertising Agency: McCann Erickson, Bangkok, Thailand
Executive Creative Director: Martin Lee
Creative Director: Thidarat Nitikijphaiboon, Wuthinan Jindafai
Copywriter: Asana Kaoian
Art Director: Wuthinan Jindafai

Sanitol Gives You a Hand in Their New 'Urinal' Print Ad

Sanitol  has taken the same  marketing  approach that has worked so well to sell condoms and other sexually transmitted disease control campaigns with their new print ad titled 'Urinal'.   The antibacterial product slogan that reads "Touch him. And you touch everything he’s touched",   is another great example of how an adverts clever copy and  provocative photo can really get their point across.  

Credits:
Advertising Agency: McCann Worldgroup, New Delhi, India
National Creative Director: Prasoon Joshi
Executive Creative Director: Ashish Chakravarty
Art Director: Rohit Devgun
Copywriters: Ashish Chakravarty, Kapil Batra
Photographer: Amit Dey

'Make Up' Your Own Mind to the First Ever Unretouched Make Up Ad Claim

The new print ad campaign by Make Up For Ever Professional Paris claims that we are looking at the first ever unretouched make up advert in history, of course their is an * beside the claim.  Nonetheless the High Definition foundation unphotoshopped advert works.  Right or wrong, the clever campaign slogan makes you pay attention to the ad, as you are more engaged to look closely at the model.  Undoubtedly, her genetically gifted 17 year old fresh skin doesn't hurt either.

Classical Music Creates New Ideas for Milk and Marketing

Thinking outside of the box is what the people at The Dortmund Concert Hall have done when they created their marketing campaign for their 2011 music season. Accepting the fact that the majority of people are not that interested in classical music, Dortmund developed a plan for people to experience their music through milk. Taking the long proven scientific fact that cows who listen to classical music produce more milk, the great marketing campaign 'The Konzertmilch Case' was born.


Credits:
Producer: Johannes Bittel, Claudia Westermann
Production: Markenfilm GmbH & Co. KG
Audioproduction: Infected Postproduction GmbH
Composer: Joseph Haydn
Client: Konzerthaus Dortmund GmbH: Anne-Katrin Röhm
Agency: Jung von Matt/Elbe; Sascha Hanke, Jens Pfau, Tobias Grimm, Jo Marie Farwick, Damjan Pita, Jochen Schwarz, Dajana Quurk, Marijke Fisser, Liane Siebenhaar, Henning Robert, Jan-Hendrik Scholz, Mikis Meyer, Nicolas Schmidt-Fitzner, Christoph Mäder, Sven Gabriel

A Sharp Idea from Japanese Kagatani Knife Company

Only in Japan will you see the use of an elevator to sell knives.  Actually, the elevator lends itself well to the side-splitting ambient ad, as it demonstrates that creativity can turn any seemingly mundane everyday object into a work of art.

Credits:
Advertising Agency: GREY Tokyo/G2Tokyo,Japan
Creative Director: Masayoshi Soeda
Art Directors: Mitsunori Yamazaki
Photographer: Akihiro Ito

'Oven Bus Shelter' Ad Is A Hot Idea

Ad Agency Colle+McVoy have come up with an ingenious ad campaign for their coffee brewing clients Caribou Coffee.  By transforming a bus shelter into a warm toasty oven, they have created one of the most eye catching bus shelters I have ever seen.  Not only is it a clever idea it but I'm guessing it probably makes people feel a little bit warmer waiting for that bus on a cold winter night.

 

Credits:
Advertising Agency: Colle+McVoy, Minneapolis
Executive Creative Director: Mike Caguin Group
Creative Director: Eric Husband
Design Director: Ed Bennett
Copywriter: Lee Hanson
Art Director: Ben Clymer
Producer: Brad Smith
Art Buyer: Chris Peters
Photography: Terry Brennan

Braun The Mafia Commercial

Braun has been keeping men's faces irresistibly smooth since 1950 and their latest commercial titled "Mafia" is a funny look at how even the toughest of men can appreciate smooth skin.

Credits:
Agency: BBDO Düsseldorf
Agency Producer: Valerie Schmidt
Creative Director: T Bazarkaya
Creative: Daniel Aykurt; T Bazarkaya
Director: David Lodge
Production: Cobblestone Filmproduktion; Joy@rsa
Producer: Juri Wiesner
Director of Photography: Kjell Lagerroos
Editor: Alexander Kutka
Music: Soundscape
Brand: Braun

New Heineken One Green Bottle Commercial

From Heineken the story of one green bottle is the newest commercial by the ad agency McCann Erickson. The spot features the journey of one green Heineken beer bottle from the time it was filled in the brewery to the journey it endures before that one green bottle finally arrives at the party. Nice spot, I really enjoyed the music great work.
Heineken - One Green Bottle - Anyone have music credits?
Client: Heineken
Agency: McCann Erickson Dublin
Production Company: Stink
Director: Martin Krejci
Creative Director: Shay Madden
Art Director: Ray Swan
Copywriter: Emma Sharkey
Agency Producer: Genie Dorman
Post production: The Mill, Absolute

Allstate Insurance Back To Basics Commercial

AllState Insurance goes Back To Basics with this new commercial. Allstate asks us protect ourselves, possessions and to protect them by putting them in good hands. Are we all going back to the basics in these tough economic times?

1931 was not exactly a great year to start a business, but that's when Allstate opened its doors. And through the 12 recessions since they've noticed that after the fears subside, a funny thing happens. People start enjoying the small things in life. It's back to basics, And the basics are good, Protect them, Put them in good hands.

Commercial and Ad Agency credits for the Allstate back to basics advert to follow, please post the credits if any of my readers have them.

UPDATE - Credits for the spot go to:
VP Integrated Marketing Communications, Lisa Cochrane
AVP Integrated Marketing Communications, Nancy Abraham
Leo Burnett:
EVP/ECD/CWs: Jeanie Caggiano & Charley Wickman
CD: Mikal Pittman
CW: Josh Mizrachi
AD: Greg Nobles
PR: Ray Swift
MUSIC: Ira Antelis, Jira productions

Special thanks to Jeanie Caggiano of Leo Burnett for getting the info to us.

Adidas Print "All Day I dream About Sneakers"

Adidas "All Day I Dream About Sneakers". A few new print adverts for Adidas created by Dimitri Kalagas. These print ads were published in Australia and I believe they call sneakers trainers down under. Still, these are very unique, a whole new way of looking at your runners huh. I wonder what Nike could do with this idea.Advertising Agency: Lifelounge, Melbourne, Australia
Creative Director: Daniel Pollock
Associate Creative Director: David Ponce de Leon
Art Director: Dimitri Kalagas
Copywriter: Chris Cork
Designers: Dimitri Kalagas, Yolanda Collins, Michael Pham
Published: September 2008