Another cool idea from the always creative minds at Axe. In this latest on-line campaign, the leading deodorant brand has come up with an ingenious marketing promotion known as Axe Sprayaway. The clever browser widget is displayed as an Axe spray-bottle that acts as an erase function, spraying away anything on the web a person may find offensive. Similar to spray tools you find in Photosphop or Paint, the fun gadget works on a cathartic level, as it is always funner to see something wiped out than just simply ignored.
Credits:
Advertising Agency:
BBH Asia Pacific, Singapore
Executive Creative Director:
Steve Elrick
Creatives:
Paul Downs, David Thackray
Programmer: Noel Chan
Producer: Amy Wong
