Music Makes More Milk - Really it Does

Studies show that if cows like a song they can produce more milk. Can you create a song that cows will love? If you answered yes then have we got a contest for you! Read on my cow loving music making friends and when your done be sure to head over to www.musicmakesmoremilk.com and make some music.

MORE COWBELL! 

 BC Dairy Association Explores Connection between Music and Milk Production

British Columbians to Compose Songs for Dairy Cows in New Online Challenge

The BC Dairy Association invites British Columbians to try their hand at composing original music for a burgeoning new audience of aficionados: milk producing dairy cows.

Developed by DDB Canada and its integrated groups Tribal DDB Vancouver, DDB Public Relations and OMD Vancouver, the online initiative entitled Music Makes More Milk takes as its basic premise a common observation among dairy farmers that cows respond positively to music.

“Over time, BC dairy farmers get to know their cows well. They understand their behaviour, their moods, their likes and dislikes,” says Dave Eto, executive director, BC Dairy Association. “One thing they’ve come to learn is that happy cows produce more milk.”

Music Makes More Milk contestants will use an online music composition tool to create original songs to play for the cows. The tunes of semi-finalist contestants - determined through a public voting system - will have their compositions played directly to cows on a BC dairy farm. Videos of the cows reacting to each shortlisted song will be shared online on November 7, 2012. Ultimately, it is the cows that will serve as the final judges of the contest, identifying an overall winner based on the highest milk production achieved while listening to the five finalists’ compositions. Music-related prizes will be awarded to 15 semi-finalist and five finalists, and the winning contestant will also receive a trip for four to the 55th Annual Grammy™ Awards in Los Angeles.

“You don’t need to be an accomplished composer to participate. The music composition tool was developed for all ages and music skillsets,” explains Dean Lee, creative director, DDB Canada. “As an added incentive to purchase and drink more milk, contestants can enter UPC codes on milk products to unlock additional sound effects and instruments to include in their composition.”

The online initiative is being supported with media relations, social media cultivation and a paid-media program with Global TV BC and Slice.ca.

In order to prime the cows for the contest, an accomplished quartet of classically trained musicians – led by Coast Symphony Orchestra conductor Edette Gagné– visited the Fraser Valley’s Valedoorn Farm yesterday and performed an “opening act” of Mozart numbers.

The six-week Music Makes More Milk contest launches to the public on Wednesday, October 10th, 2012 and the final winner will be announced on Monday, November 26th, 2012. Everyone is welcome to submit a tune at www.musicmakesmoremilk.com, but only British Columbians may enter the contest...The rest of Canada is not happy about that!

"Inside Chanel" Interactive Brand Story

Chanel released a video trailer today for "Inside Chanel" that tells us their brand story. The online ad is complete with an interactive timeline website and iconic advertising images from their beginning in 1883 when Gabrielle Chanel is born to Marilyn Monroe, the fascination with CHANEL grows in the 1960's, as the most celebrated stars of the time—Elizabeth Taylor, Jane Fonda, Jackie Kennedy, Grace Kelly and Jeanne Moreau—wear the latest fashions from CHANEL to Andy Warhol's No. 5 bottle. 

See The Inside Channel Timeline here.

Arby's Ask Canadians To "Believe The Unbelievable"

To prove how unbelievable Arby’s new Hot Turkey or Roast Beef Three Cheese & Bacon sandwich truly is, Blammo has enlisted the help of real people who’ve experienced UFO sightings, ghosts, or other paranormal activity. Through a series of documentary-style videos, we meet these individuals and hear their amazing supernatural tales. When each is asked about the new Three Cheese & Bacon from Arby’s, they simply can’t believe a sandwich like this actually exists.

Numerous individuals with tales of UFO, ghost, and Big Foot sightings were screened and interviewed prior to the selection of the final participants. The campaign was directed by Suneeva’s Shelley Lewis.

“Although we didn’t have the biggest budget for this particular promotion, we didn’t let that dictate our approach,” says Andrew Simon, Chief Creative Officer, Blammo. “Thanks to our amazing production partners we made the impossible possible.”

The Three Cheese & Bacon sandwich will be available in all Arby’s locations starting October 1st. Media includes in-store signage and digital support. The videos will be disseminated through Arby’s Facebook page and other social media channels.

Credits:
Client: Arby's
Campaign: Believe the Unbelievable
Titles: "Stafani & Wayne", "Paul", "Edd", "Seika"
Ad Agency: Blammo
Chief Creative Officer: Andrew Simon
Writers: Andrew Simon, Grant Cleland, Hannah Gourevitch, Amanda Tucci, David Taller
Art Director: Grant Cleland
Agency Producer: Gord Cathmoir
Account: Amy de Merlis
Production Company: Suneeva
Director: Shelley Lewis
Director of Photography: Todd M. Duym
Line Producer: Kristina Anzlinger
Editor: Michelle Czukar
Editorial Company: Panic & Bob
Online: Andrew Hobbs/Panic & Bob
Sound Design & Music: RMW Music

"You Are Your Words" American Heritage Dictionary Web Launch Promo

To celebrate the launch of the 5th edition of The American Heritage Dictionary, Mechanica and Lollipop have created an interactive experience around the concept "You Are Your Words." The core of the concept is that the words you use are about more than just communicating – they tell the world who you are. And today, through emails, tweets, posts and other forms of communication, our words define us more deeply and broadly than ever.

The site brings this concept to life in a very dynamic and personal way, by engaging people to create a self-portrait in their own words. Visitors to YouAreYourWords.com can upload a photo or use their webcam to take a picture of themselves. They can then connect to Facebook or Twitter to pull in words from their social stream, or enter words that best define who they are. From there, Lollipop created a server-side application that composites a user’s words with their photo, creating a unique word-based self portrait.

One of the largest challenges on this project was to develop an engaging interactive experience that didn’t rely on Flash or HTML5 functionality. The site is built on a Ruby on Rails infrastructure and uses front-end technologies that do not require the use of plug-ins or advanced browsers.

Credits:
Client: American Heritage Dictionary – 5th Edition
Creative Agency: Mechanica,
Jim Garaventi, Partner/Creative Director
Libby Delana, Partner/Creative Director
Brand Director - Julie Carney
Executive Producer - Eric Freedman
Interactive Production Company: Lollipop, Toronto

Thanks Shannon

"The Sea Is Calling" Royal Caribbean Cruises New Web Ad Campaign

The sea has called for billions of years. But for the first time, she's calling on a Shellphone and this makes for a great new web ad/commercial campaign for Royal Caribbean Cruises.

Credits:
Client: Royal Caribbean
Spot Title: The Sea is Calling
Ad Agency: JWT
ECD: Richie Glickman
Copywriter(s): Larry Silberfein, Paul Fix
Art Director(s): Georgina Hofmann, Carlos Fernandez
EP: Kristen Barnard
Producer: Shane Smith
Prod Co: East Pleasant
Director: Xander™
DP: Damien Drake
EP: Sarah Roebuck
Producer: James Blom
Editorial Co: Pleasant Post
Editor: Will Znidaric
EP: Sarah Roebuck
Producer: Natalie Rose
Post/Effects Co: Artjail
Lead Flame Artist: Steve Mottershead
Flame Artist: Graham Holly
EP: Leslie McCartney
Telecine Co: Pleasant Post
Colorist: Tristan Kneschke
EP: Sarah Roebuck
Producer: Natalie Rose
Music Co: Pulse
Composer(s): Dan Kuby ASCAP, Saunder Jurriaans SESAC, Danny Bensi ASCAP
Publisher: Kuby Tunes ASCAP
EP: Dan Kuby
Producer: Dan Burt
Sound Design/Audio Post Co: JWTwo
Sound Designer/Mixer: Andy Green
Producer: Greg Tiefenbrun
Shoot Location: New York City, NY; Austin, TX; Portland, ME; Chicago, IL

Charles Barkley "Lose Like A Man" for Weight Watchers Ad Campaign

Charles Barkley teams up with Weight Watchers in new "Lose Like a Man" online ad campaign. Weight Watchers International, recently introduced National Basketball Association (NBA) Hall of Famer and current "NBA on TNT" studio analyst Charles Barkley as the ambassador of its new Weight Watchers for Men campaign. The dominant and outspoken former power forward and current television personality will appear in print, broadcast, and online marketing beginning December 25, 2011, as part of the new "Lose Like a Man" advertising platform.


Above, a behind the scenes of a Weight Watchers commercial with Charles Barkley as he talks about his decision to get healthy.

Charles Barkley tells us why he's getting healthy with Weight Watchers in this commercial "Being A Role Model."


Charles Weighs in on "Nicknames" in this ad.


This time Sir Charles Weighs in on Man Food.

KLM Live Reply on Twitter Promo Spot

Airline KLM just took customer service to whole new level with the use of Twitter.
KLM will answer every tweet and post in person, within an hour.

KLM now responds to your questions within the hour via their Twitter account. To promote their social media service, for 1 day the KLM Reply saw 140 KLM employees give unique replies to friends and followers tweets and posts, by assembling the answer live before their eyes using a living alphabet. All within the hour, now that's pretty cool.
Promo spot music credits: "Feel it" by Ferry Corsten

New Ebay Ads "When It's On Your Mind"

The campaign is fully integrated, blending new and traditional channels including TV, outdoor display and social media. Outdoor displays ads will be seen in New York, Chicago, San Francisco and Los Angeles starting October 17. Street-level outdoor executions of the ad campaign will use custom Quick Response (QR) codes that can be accessed using eBay’s RedLaser mobile scanning technology. This will allow consumers to shop for products on the spot, whether in a train station or outside a pedestrian shopping area. QR codes will lead to custom eBay landing pages featuring great shopping finds for all shopping enthusiasts.
Online ads will consist of takeovers on YouTube and Yahoo, banner placements will be on Mashable, eHow, The New York Times, SF Gate, InStyle and Pandora.
Credits:
Ad Agency: Venables Bell & Partners, San Francisco.
via: The Inspiration Room

The Johnny Cash Project by Google Chrome

For all the Johnny Cash fans: Johnny Cash fans from around the world use the web to join together and create a music video memorializing his last recording. Each fan illustrates their own frame of the video. As people all over the world contribute, the project continues to evolve and grow, one frame at a time. Watch, and then get an exclusive Johnny Cash theme for Chrome here: Johnny Cash Chrome
For the complete work visit http://www.TheJohnnyCashProject.com. Created by Chris Milk, Aaron Koblin and Rick Rubin.
via

Honda "Good Reasons" Online and TV Ad Campaign with Patrick Warburton

Patrick Warburton is the perfect spokesman for the new Honda "Good Reasons" ad campaign.

Honda will launch a fully integrated national advertising campaign on Sept. 12, starring actor Patrick Warburton ("Rules of Engagement," "Family Guy," "Seinfeld") and highlighting the company's long tradition of earning top industry accolades and recognition for safety, reliability, high quality and exceptional resale value. The extensive brand campaign, developed by Honda's longstanding agency of record, RPA, features a range of Honda's vehicles, including the Accord, Civic, Pilot, CR‐V, Odyssey and Fit.


The "Good Reasons" campaign features a self-assured Warburton espousing the truth about car buying and advertising in over-the-top discussions ranging from legal disclaimers to whether sex can help sell cars. He employs a bevy of accolades from the powers-that-be in the automobile-influencer world, including, J.D. Power and Associates, Kelley Blue Book and Edmunds.com, to substantiate Honda's ability to deliver one of the top vehicle-owning experiences in America.

"In this campaign, we took the values that are core to Honda's brand image-simple, smart and straightforward-and made them really engaging and fun," said RPA SVP/GCD Jason Sperling. "We created a layer of honesty that isn't seen from most car manufacturers. And we show Honda's many strengths in a way that cuts through the clichés and usual tactics and feels incredibly fresh."


The TV campaign will launch during high-traffic programming with a pair of 60-second spots, including "Disclaimers," which is representative of both the campaign's quirky ambassador and its overarching message. To make a point about how advertisers attempt to hide things in legal lines, Warburton declares himself the "best TV spokesman ever," as a slim disclaimer along the bottom of the screen reads, "Based on a study of one individual's opinion. Me." He then talks about a much more conclusive J.D. Power and Associates study where Honda received the awards for "Highest Ranked in Initial Quality: Sub-Compact Car, Compact Car, Compact Crossover/SUV, Midsize Car, Midsize Crossover/SUV, Midsize Pickup"*—more than any other automaker, a disclaimer Warburton goes through with a fine-tooth comb.

A series of 30-second spots, including "Denier," "83" and "Pay Attention," follow the same themes of quality and levity with Warburton alternately cajoling, teasing and educating the viewer into carefully considering Honda vehicles.

At goodreasons.shophonda.com, Warburton leads users through six online tutorials summarizing Honda's core strengths while directing them to online shopping tools, vehicle information and dealer locations. In one video, "Competitive," Warburton references the ridiculous lengths some car companies are going to by offering a "... billion-mile, swear-on-their-mother's-grave, this-isn't-a-piece-of-junk worry-free agreement: a thick stack of paper filled with tiny little elf-lawyer writing that you probably wouldn't read. Even if you could." He then talks about making a good car-buying decision and points to actual media coverage detailing Honda's value and built-to-last attributes.

"Since 86 percent of our buyers go online as part of the vehicle-shopping process (according to Strategic Vision's new-vehicle buyer survey), these humorous online videos and the overall campaign will connect with existing and potential car shoppers and candidly shows how Honda is viewed through the lens of trusted top voices in the auto industry," said Jenny Howell, manager of Honda Regional Marketing for American Honda Motor Co., Inc.

TV
Agency: RPA
EVP, ECD: Joe Baratelli
SVP, GCD: Jason Sperling
Senior Art Director: Hobart Birmingham
Art Director: Cheston Kwan
Art Director: Brian Farkas
Copywriter: Perrin Anderson
Copywriter: Tylynne McCauley
Jr. Copywriter: Josh Hill
SVP, Executive Producer: Gary Paticoff
Senior Producer: Isadora Chesler
Assistant Producer: Faye Armstrong

Live-action/Digital Prod Co.: Tool
Director: Evan Silver
DP: Scott Henriksen
EP(s): Brian Latt, Oliver Fuselier
EP Digital: Dustin Callif

Editorial: The Reel Thing
Editors: Sally Banta, Adam Parker
Executive Producer: Doug Klekner
Music: Mophonics
Telecine: MPC
Colorist: Mark Gethin

INTERACTIVE
EVP, ECD: Joe Baratelli
SVP, GCD: Jason Sperling
Senior Art Director: Hobart Birmingham
Art Director: Cheston Kwan
Art Director: Brian Farkas
Copywriter: Perrin Anderson
Copywriter: Tylynne McCauley
Jr. Copywriter: Josh Hill
SVP, Executive Producer: Gary Paticoff
Senior Producer: Isadora Chesler
Assistant Producer: Faye Armstrong
VP, Program Director: Dave Brezinski
Program Manager: Samira Poulos
Technology Manager: Bradley Stone
Flash Production: Chris Gomez

Live-action/Digital Prod Co.: Tool
Director: Evan Silver
DP: Julian Whatley
EP Digital: Dustin Callif
EP(s): Brian Latt, Oliver Fuselier

On Honda's Facebook® page, users can have fun with the sex sells-themed Civic "Pay Attention" TV spot by watching several alternate endings, ranging from goofy to racy. Users can then vote on their favorite alternate ending; the ending with the most votes will be featured on TV in October. Also on Facebook, users can earn a "Stellar Comment Award" from Warburton. Every so often a commenter on one of Honda's Facebook pages will receive the shout-out award via a Honda Facebook post.

Read more: http://www.trustcollective.com/portfolio/content/rpa_hondagoodreasons.php##ixzz1XmBipZ6H
Attribution: Written content created by TRUST: http://www.trustcollective.com
Under Creative Commons License: Attribution Share Alike

Axe "Sprayaway" Wipes Away Competition with Clever Online Campaign

Another cool idea from the always creative minds at  Axe.  In this latest on-line campaign, the leading deodorant brand has come up with an ingenious marketing promotion known as Axe Sprayaway.  The clever browser widget is displayed as an Axe spray-bottle that acts as an erase function, spraying away anything on the web a person may find offensive.  Similar to spray tools you find in Photosphop or Paint, the fun gadget works on a cathartic level, as it is always funner to see something wiped out than just simply ignored.

Credits:
Advertising Agency:
BBH Asia Pacific, Singapore
Executive Creative Director:
Steve Elrick
Creatives:
Paul Downs, David Thackray
Programmer: Noel Chan
Producer: Amy Wong

Sarah Silverman is 'Always Open' in Denny's New Online Ad Film

As part of Denny's successful web ad series 'Always Open', this latest installment features comedian Sarah Silverman giving us a little too much information over a friendly meal. The funny 3 minute web film/ad is a great example of how advertisers are breaking the mold of the conventional 30 second TV spot. By companies producing their own original content they no longer have to rely simply on product placement and sponsorship to get noticed.

Credits:
Agency: Gotham
Digital Content and Production: DumbDumb
Multimedia Studio: Electus

M&M'S Find Red and Win Across Toronto

The five colourful M&M'S® spokescandies are looking for their outspoken brother, Red. Canadians will have a chance to win* a red smart fortwo coupé by helping with the search in a new online promotion called Find Red created by Proximity Canada.

The search begins on www.findred.ca, where participants can use a version of the Google Maps Street View API to look for three virtual Toronto locations where Red is hidden. To help with the search, the M&M’S® characters will seed clues to Red’s whereabouts on various social media channels, including Facebook, where the brand has just launched a new M&M’S®- Canada fan page!

Each participant who registers online at findred.ca automatically receives an entry into a Sweepstakes for the chance to win* the ultimate ride: a new red smart fortwo coupé! Canadians lucky enough to find Red’s locations will automatically earn additional entries into the Sweepstakes, which also includes a variety of great secondary prizing.

Learn the reason for Red’s disappearance on www.findred.ca, on YouTube and by visiting the new M&M’S® - Canada Facebook fan page. Canadians can also follow @mmsfindred on Twitter to receive clues and discuss the search with fellow participants, using the hashtag #FindRed. In addition, consumers can follow Red as he checks into various locations around Toronto using Foursquare and leaves clues, on the barcodes of delicious participating M&M’S® products through stickybits. For those out and about in real-world Toronto, pay attention to wild postings of M&M’S® Characters around you - each contains a QR code, which will release a Community Clue to find Red. A total of 18 QR Codes are available to be revealed, aiding Canadians in this exciting quest.
Campaign Credits:
Agency, City: Proximity Canada, Toronto
Creative director: John Gagne
Associate Creative Directors: Ari Elkouby, Jeffrey Da Silva, Jonathan Ruby, Rene Rouleau
Copywriter: Ryan Lawrence
Project Manage/Producer: Joanne Sincich
IA: Patrick Jordan
Tech & QA: Darrin Patey, Ifthikar Ahmed, David Imbrogno, Herak Sikdar, BJ Blaney, James Adamson, Jeff Vermeersch
Account Management: Priyanka Goswami, Jesse Abrams
Published/Released: November 2010