Rethink Breast Cancer Presents "The Hottest App Update Ever"

Rethink Breast Cancer is back with another hot new sexy ad campaign via Toronto based agency John St.

It's the Hottest App Update Ever! The updated video, along with our updated app features:

New hot Men to remind you to give your breasts some TLC
The Man-o-Gram. Send a friend a personalized reminder from Anthony.
TLC: Touch. Look. Check. Learn how to check your breasts using TLC.

Our Favorite Super Women Check Their Breast For ALCC

Four of our favorite female Super Hero's: Wonder Woman, She Hulk, Storm and Catwoman check their breast for a Breast Cancer print ad campaign for ALCC (Associação da Luta Contra o Cancer. The Heroines originally published back in 2011 in Mozambique with the tagline, "When we talk about breast cancer, there’s no women or superwomen. Everybody has to do the self-examination monthly. Fight with us against the enemy and, when in doubt, talk with your doctor" are too good to leave buried in the archives.

Credits:
Ad Agency: DDB Mozambique.
Creative directors: Anderson Lima, Zeca de Oliveira.
Creatives: Sara Vale, Christiano Vendramine, Erick Vasconcelos.
Illustrator: Maísa Chaves.
Graphic producers: Faruk Issufo, Mauro Mussagy.
Planner: Cristiana Oliveira.
Account team: Vasco Rocha, Christine Ramela and Fernanda Neves.
Media: Khida Ismael.

2009 Breast Fest Film Festival "Feel Up" promo trailer for ReThink

The new Breast Fest Film Festival "Feel Up" PSA was created by Juniper, Toronto to promote Breast Fest 2009. The second annual Breast Fest Film Festival will be taking place at the Royal Ontario Museum in Toronto, Canada November 20 - 22, 2009. The ad below was created to promote the event which will be featuring some wonderful films by the Rethink Breast Cancer Live Laugh Learn series including Jonna Tamases and her Girl Manifesto.

Credits:
Advertising campaign by Juniper Park, Toronto, these guys rock they created the spot pro bono for ReThink Breast cancer.
Film by Kathi Prosser
Director of photography Miro Bashak.

Fashion Target Breast Cancer Awareness Advertising Campaign

Rethink Breast Cancer & Fashion Target Breast Cancer launched a fantastic new awareness commercial campaign recently. Created by the Toronto Advertising agency John St., Toronto. Gentlemen, this is the only time you can look at our breasts and comment.

Help us create a buzz with this wonderful organizations breast cancer awareness campaign and spread these Fashion Target video's.



To learn more visit the Rethink Breast Cancer site here, special thanks to Shannon at GlossyInc. for making me aware of Fashion Target.
Titles: Awareness in the Office, Awareness in the Elevator
Client: Rethink Breast Cancer / Fashion Targets Breast Cancer
Agency: John St., Toronto
Creative Directors: Stephen Jurisic, Angus Tucker
Art Director: Kyle Lamb
Copywriter: Kurt Mills
Producer: Shawna McPeek
Production Company: Partners Film, Toronto
Director: Aleysa Young
Executive Producer: Aerin Barnes
Producer: Todd Huskisson
Director of Photography: Brett VanDyke
Editorial: Ryan Hunt, School Editing, Toronto
Music/Sound Design: Imprint Music, Toronto