Usain Bolt "What's Inside" Gatorade Commercial |

It didn't take long for Usain Bolt to start appearing in new commercials, here is the Gatorade "What's Inside" ad where the Gold Medal Olympian, world's fastest human being Usian Boly walks the streets on London, making his way to Olympic Stadium.

The voice over rambles on about not being at the Olympics..."We weren't there on stadium billboards. We weren't there on double decker buses. We weren't on buttons, souvenirs or commemorative snowglobes. We weren't there officially sponsoring anything. We were there for real. Inside the bodies of some of the greatest athletes on earth."

Gatorade fuels some of the world's best athletes, from preparation to performance to recovery. You Win From Within.

Credits:
Advertising Agency: TBWA\Chiat\Day, USA
Executive Creative Director: Patrick O'Neill Global
Group Creative Director: Brent Anderson
Global Group Creative Director: Steve Howard
Creative Director: Jayanta Jenkins
Creative Director / Copywriter: Linda Knight
Executive Producer: Sarah Patterson
Producers: Molly Tait, Michael Gross, Matthew Magsaysay
Executive Business Affairs Manager: Lisa Lipman
Group Planning Director: Scott MacMaster
Sr. Planner: Marisa Robertson
Planner: Rebecca Harris
Worldwide Managing Director: Nick Drake
Group Account Director: Blake Crosbie
Management Supervisor: Magdalena Huber
Account Supervisor: Brad Nolde
Sports Marketing Account Executive: Lexi Vonderlieth
Music Supervisor: Michael Gross

Usain Bolt | What's Inside | Gatorade

Usain Bolt "I Will Not Stop" Gatorade TV Commercial

An enigmatic figure walks through dark, empty streets, until he finally removes his hood; he is sprinter Usain Bolt. He consumes Gatorade prime chews, to help fuel his performance from the inside as we hear him describe his will to win that drives him to compete.




Credits:
Advertising Agency: TBWA\Chiat\Day, USA
Executive Creative Directors: Patrick O'Neill
Group Creative Director: Brent Anderson
Group Creative Director: Steve Howard
Creative Director: Jayanta Jenkins
Creative Director / Copywriter: Linda Knight
Executive Producer: Sarah Patterson
Producer: Molly Tait
Producer: Michael Gross
Assistant Producer: Matthew Magsaysay
Executive Business Affairs Manager: Lisa Lipman
Group Planning Director: Scott MacMaster
Sr. Planner: Marisa Robertson
Planner: Rebecca Harris
Worldwide Managing Director: Nick Drake
Group Account Director: Blake Crosbie
Management Supervisor: Magdalena Huber
Account Executive: Brad Nolde
Sports Marketing Account Executive: Lexi Vonderlieth
Music Supervisor: Michael Gross

A Gatorade G Moment with Eli Manning

Eli Manning and Gatorade give it to the doubters with a reminder of Eli's two Super Bowl Championships in this print ad that will run in Sports Illustrated.

Credits:
Client: Gatorade
Ad: G Moment: “Eli Manning”
Executive Creative Director: Patrick O’Neill
Group Creative Director: Brent Anderson
Group Creative Director: Steve Howard
Art Director: Paulo Cruz

Copy Writer: Evan Brown
Group Planning Director: Scott MacMaster
Jr. Planner: Adam Wiese
Worldwide Managing Director: Nick Drake
Account Director: Blake Crosbie
Management Supervisor: Hope Bubnar
Assistant Account Executive: Ralph Lee
Sports Marketing: Lexi Vonderlieth
Project Manager: Karen Thomas
Print Producer: Kerri Sparkman
Art Producer: Sabrina Bajaj
Copy Editor: George Wolfe, Katherine Howells
Director of eGraphics: Darren Murray
Production Coordinator: Bob Hezlep
Retouching Artist: Rick Lagorreta

Gatorade Has Evolved Commercial

Great new ad for Gatorade, features the song "Evolve", music is produced by David Banner and the artist's name is Quinn who is a member of the group, BLACKstreet. Gatorade Has Evolved shows how Gatorade has advanced hydration and sports performance and how the G Series will break new ground. The spot takes viewers back to a day when athletes balled on peach baskets, their racquets were wooden and hydration was only water. Jump to 1965 when Gatorade revolutionized hydration and helped fuel athletes like Michael Jordan and Mia Hamm as they redefined sports performance. Now in 2010, the G Series will change the sports performance landscape once again. Usain Bolt, Dwight Howard, and Peyton Manning were instrumental in working with Gatorade scientists during the development of the G Series.
Credits:
Ad Agency: TBWA\CHIAT\DAY LA
Worldwide Creative Director: Lee Clow
Group Creative Director/Writer: Jimmy Smith
Creative Director/Art Director: Jayanta Jenkins
Creative Director/Writer: Donna Lamar
Digital AD: Jeremy Stabile
Executive Producer: Sarah Patterson
Senior Producer: Veronica Beach
Producer: Danielle Tarris
Associate Producer: Michael Gross
Assistant Producer: Matt Magsaysay
Group Planning Director: Scott Macmaster

Gatorade G2 "Float" Ad Featuring a Host Of Athletic Superstars

New commercial for the Gatorade G2 sports drink entitled "Float". The ad Features a host of athletic superstars. Best part of this spot is the tag line they used from Muhammad Ali, "Float like a butterfly and sting like a bee".
Credits:
Agency: TBWA\Chiat\Day, Los Angeles
Global Director of Media Arts: Lee Clow
Chief Creative Officer: Rob Schwartz
Group Creative Director: Jimmy Smith
Creative Director: Jayanta Jenkins
Creative Director: Donna Lamar
Copywriter: Donna Lamar, Steve Howard
Art Director: Jayanta Jenkins
Group Account Director: Mark Hansen
Account Director: Jiah Choi
Account Supervisor: Jaclyn Corr
Sports Marketing AE: Drew Haberkorn
Group Planning Director: Scott MacMaster
Sr. Planner: Martin Ramos
Jr. Planner: Angela Craig
Jr. Planner: Daniel Teng
Executive Producer: Sarah Patterson
Assistant Producer’s: Sofia Akinyele & Danielle Tarris
Director of Business Affairs: Linda Daubson
Business Affairs Manager: Abilino Guillermo
Art Producer: Doğan Dattilo
Type Treatment: Tomato
Production Company: SMUGGLER
Director: Adam Berg
Executive Producer/Partner: Patrick Milling Smith
Executive Producer/Partner: Brian Carmody
Executive Producer/COO: Lisa Rich
Executive Producer: Allison Kunzman
Head of Production: Laura Thoel
Producer: Emma Wilcockson
Editorial: The White House
Post Producer: Justin Kumpata
Editor: Paul Hardcastle
Post Production: The Mill Los Angeles
Managing Director: Ben Hampshire
Producer: Enca Kaul
Lead Flame: Giles Cheetham
Sound Design: Lime
Rohan Young

Gatorade "Journey" Super Bowl XLIV 2010 Ad

"Journey" provides the viewer access they normally don't get to the game-day experience and provides them a rare peak into each of the 3 stages of the game the before, the during and the after and will highlight Gatorade's G Series, a new line of products based on the latest science and created in collaboration with the world’s greatest athletes to provide fuel, fluid and nutrients before, during and after activity.

The film is a creative collaboration with NFL Films and Smuggler director Henry Alex Rubin. The spot is voiced by Grammy-award winning artist and actor Common (Terminator Salvation and American Gangster) and features footage from the 2010 playoffs. The :90 spot will air during the Super Bowl pre-game show on CBS as well as on ESPN and NFL Network following the game.

Credits
Agency: TBWA\Chiat\Day Los Angeles
Worldwide Creative Director: Lee Clow
Chief Creative Officer: Rob Schwartz
Group Creative Director: Jimmy Smith
Creative Director: Jayanta Jenkins
Associate Creative Director/Copywriter: Steve Howard
Associate Creative Director/Art Director: Brent Anderson
Executive Producer: Sarah Patterson
Sr. Producer: Veronica Beach
Account Supervisor: Sandra Miks
Production Company: Smuggler
Executive Producer: Brian Carmody
Producer: Rhonda Vernet
Director: Henry-Alex Rubin
DP: Brian Newman
Editorial Company: Spotwelders
Executive Producer: David Glean
Editor: Brad Waskewich
Visual FX: The Mill, Los Angeles
Music: Beacon Street Studios
Mix/Sound Design: Lime Studios
Engineer: Rohan Young

Gatorade What Is "G" Commercial

Lil' Wayne narrates a 60 second TV spot for the newly designed Gatorade beverage, titled What Is G?



In the new commercial for the popular Gatorade sports drink, Lil' Wayne defines the meaning of what "g" represents, with sports figures like Dwayne Wade, Serena Williams, Derek Jeter, Muhammad Ali, and Bill Russell glare into the camera.
Other notable athletes in the Gatorade commercial include: Serena Williams, Jabbawockeez, Dwyane Wade, Kerri Walsh, Misty May-Treanor, John Carlos, Tommie Smith, Jessica Mendoza, Derek Jeter, Chaz Ortiz, Muhammad Ali, The Goat, and Candace Parker
"[G's] the emblem of a warrior, it's the swagger of an athlete, a champion and dynasty," Weezy says in the commercial. "It's gifted, golden, genuine and glorious. It is a lower-case god. It's the goat. Ha-ha. The greatest of all time."
Aiming for a new look, Gatorade's parent company, PepsiCo, is using the new "G" campaign as an opportunity to create new packaging and rename line extensions.
"For Gatorade," the company wrote in a statement, "G represents the heart, hustle and soul of athleticism and will become a badge of pride for anyone who sweats."