Shell and technical partner Ferrari have teamed up with the LEGO Group to bring us six exclusive models only available at Shell Stations. The advert features Ferrari F1 drivers Fernando Alonso and Felipe Massa playing with their LEGO® Model Ferrari Collection.
Credits: Client: Shell Agency: iris worldwide Production: Nice Shirt Films Country: United Kingdom Director: Jon Hollis Creative Director: Andy Taylor Creative: Rob Leeks Producer: Richard Martin Agency Producer: Helen Whiteley
As LEGO celebrates its 80th Birthday, they take a look back at its history with this short great animated web film entitled "The Lego Story".
The animated video describes the life of Danish toymaker Ole Kirk Christiansen, who created the company in 1932, and his son Godtfred, Lego’s second owner, from the perspective of current owner Kjeld, the founder’s grandson.
Ever wonder how the name "Lego" came to be? The name "LEGO" comes from the two Danish words "leg" and "godt", which translates to "play well".
Creativity is inherent in the Lego brand and their 'Imagine' ad campaign demonstrates this image perfectly. But what makes this latest clever Lego ad stand out from the rest is how they used the surrounding environment as part of the composition. The 3 clever bus shelter ads titled 'Whale', 'Caterpillar', and 'Monster' was created by Ogilvy Malaysia and their talented local team of Lego artists and builders.
Credits: Advertising Agency: Ogilvy Malaysia Exe Creative Director: Gavin Simpson/Robert Gaxiola Creative Director: Eric Yeo Art Director: David Stevanov Copywriter: Greg Rawson/Ross Fowler Illustrator: Tan Tsun Wen Andrew/ David Stevanov/Greg Rawson Lego Artist: Nicholas Foo Lego Builders: Too Jun Jie/Inessa Loh/Darshan Kadam
Here's a cool new print ad campaign from Lego featuring Star Wars figures in situations you have never seen before. The Brazilian print ad campaign series that includes the titles "BBQ', 'Head', 'Bone', 'Flowers' and 'Graffiti' were created by advertising students in Brazil, who were given one simple direction - make your own story. The results are great examples of how using simple and stark vignettes can really sell a story. Of course what makes these print ads also work is the inherent back story that these iconic Star War characters bring.
Credits: Advertising School: Escola Cuca, São Paulo, Brazil Art Directors: Diego Mourão, Gustavo Dorietto Copywriter: Lucas Mohallem
From the iconic building block toy Lego, comes their latest ad in the Build Together series. New York-based Click 3X and its interactive division, ClickFire Media, utilize stop motion animation to great effect producing another great spot.
Credits: Client: lego Agency: in-house Production Company: Click 3X Date Post production: Click 3x Creative Manager: Roger Cameron Lead AD/New Media: Scott Decoteau Account Manager: Jordyn Curtis Model Designer: Paul Chrzan Marketing Director: Ethan Sack Assistant Brand Manager: Patrick O'Neil Prod/Post Co: Click 3X Creative Director/Flame Artist: Mark Szumski Director/ DP: Peter Corbett EP: Jason Mayo Producer: Steve Holiner Line Producer: Rob Mackler Stop Motion Supervisor/Animator: Eileen Kohlhepp Stop Motion Rigger/Assistant: Elise Ferguson 3D Animator: Spyro Serbos Nuke/Flame Artist: Liz Berndt After Effects/CGI: Mark Rubbo Online Ad Units: ClickFire Media Senior Interactive Producer: Ephraim Kehlmann Music/Sound: Sounds Like Click Sound Designer/Mixer: Brian Scibinico Composer: Andre Fratto
