Greg Jennings Wants You To Believe in your Smellf | Old Spice

Green Bay Packers' Greg Jennings is the new face of the Old Spice "Believe in your smellf" commercial campaign entitled "Film", Jennings plays frisbee with Rosco the dog on a movie a set and explains how to be the star of your own life.

The "official deodorant and body wash" of the NFL, Old Spice tapped Jennings (according to Old Spice North America brand manager Jason Partin in a press release) because he "embodies the true spirit of a champion, and this campaign is designed to reach NFL fans in need of a little extra confidence when tackling whatever life throws their way."

“Approaching life with a winning attitude has helped me achieve my goals and conquer any challenge that I've been faced with," says Jennings in the release. “I’ve always been a huge fan of Old Spice and jumped at the opportunity to work with them on this campaign. I think NFL fans will get a kick out of seeing me in some pretty compromising situations in these commercials."

Old Spice | Muscle Music with Terry Crews

Watch Terry Crews, The Old Spice guy jam solo, then use the special interactive player to record your own remix. Go ahead, show us what you got. The interactive player will load after the video finishes playing automatically. Hint, use your keyboard to hit various instruments and Crews himself.  via

Credits:
Ad Agency: Wieden + Kennedy, USA.

Old Spice Mustafa is Back on a Horse for Downy Infusions

How do put an unforgettable day into a fabric softener? You put Isaiah Mustafa on a horse!

Isaiah Mustafa, the Old Spice man your man could smell like is back on horse but not for an Old Spice commercial, this time he lends his talent in this new ad for the re-branding of Downy Simple Pleasures to the new Downy Infusions. Spot title "Memorable Day" and his new line..."You'll remember the days you wear it."

Downy Simple Pleasures is now Downy Infusions. New layers of fresh scent create an experience so fresh it is unforgettable. You'll remember the days you wear it.

Credits:
Ad Agency: Grey, New York

---

Old Spice Commercial "I Will Live Forever" Champion

Just in time for the Olympics Old Spice come out with their own athletic championship themed TV ad. The Old Spice guy will make it and win all the first place medals, he will cure all the worlds problems, he will die a hero and live forever through his line of table crackers, "Champs", result...another champion of an spot by Wieden+Kennedy.

Credits:

Ad Agency: Wieden + Kennedy, Portland
Client: Old Spice
Director: Tim Godsall
Production Company: Biscuit Filmworks
Editorial: Arcade Edit
VFX Company: The Mission Studio
Music: Tonefarmer
Mix Company: Lime
Creative Director: Jason Bagley
Creative Director: Craig Allen
Copywriter: Jason Kreher
Art Director: Max Stinson
Producer: Jeff Selis
ECD: Mark Fitzloff
ECD: Susan Hoffman
Agency Executive Producer: Ben Grylewicz
Director: Tim Godsall
EP: Holly Vega

Tweet Fight Old Spice vs Taco Bell

Not sure if this a spoof or real, either way this tweet exchange between Old Spice and Taco Bell is awesome. Taco Bell easily wins this battle with the "...is your deodorant made with really old spices?" Twitter response.

via

Old Spice Terry Crews Power Ads

Three great new ads for Old Spice, "Vending Machine" the "Charmin" take over spot, and my favorite the "Bounce" commercial take over. Now who doesn't love Terry Crews yelling the pa pa pa pa power?




Directed by Tim and Eric from the Tim and Eric Awesome Show.

New Old Spice Blown Mind Commercial

Old Spice wants us to watch this new super-powerful explosion-scented commercial entitled "Blown Mind", the ad features Terry Crew and introduces Old Spice' newest scent "Danger Zone".
Stay tuned for four new co-branded ads from the Old Spice "Smell is power" campaign, where Crew takes over ads that start out as spots for Bounce and Charmin, should be fun.

Credits:
Ad Agency: Wieden + Kennedy
Directed by Tim & Eric from the Awesome Show
Danger Zone

Isaiah Mustafa is MANta Claus For Old Spice

Isaiah Mustafa is back in a new ad campaign for Old Spice, MANta Claus and Old Spice plan to give out 7 billion gifts.

Day 1 -- The Man Your Man Could Smell Like begins his quest to give a gift to every single person on Earth this holiday season, including an elegant pair of ladyshoes made out of necklaces to a close, personal friend.

Day 1 - 25 friends get 25 bear-shaped deodorant protectors, and 25 criminals get 25 reasons to not steal any deodorant.

Day 1 -- "The Greatest City in America" gets a promotion-promoting letter-gift in the December 6th edition of the Baltimore Sun.

Day 1 - After 1.5 kabillion years, The Man Your Man Could Smell Like finally gets around to explaining how Australia got awesome.

Day 1 results as of December 5,2011....Isaiah Mustafa, The Old Spice MANta Claus has given gifts to 25,390,651 people.


Credits:
Ad Agency: Wieden + Kennedy

New Old Spice "Motorcycle" Spot

The newest ad for Old Spice, "Motorcycle" features three guys who crack apart like porcelain while sitting in a hot tub just before riding off on a motorcycle. Old Spice quote..."The scents of Old Spice turn embarrassingly normal guys into face model champions who smell like adventure and fine cutlery. So douse your body regions with the scents of Old Spice and "Smell Better Than Yourself."
Credits:
Agency: Wieden + Kennedy Portland
Client: Old Spice
Creative Direction: Jason Bagley
Creative Direction: Craig Allen
Copywriter: Andy Laugenour
Art Director: Max Stinson
Producer: Lizzie Marcy
ECD: Mark Fitzloff
ECD: Susan Hoffman
ECD: Icaro Doria
ECD: Guillermo Vega
Agency Executive Producer: Ben Grylewicz
Prod. Co.: MJZ
Director: Tom Kuntz
Exec. Producer: Jeff Scruton
Line Producer: Scott Kaplan
DOP: Philippe Le Sourd
Director of Editorial: Mackenzie Cutler
Editor: Gavin Cutler
Post Prod: Sasha Hirschfeld
VFX: The Mill
Music and Sound: Barking Owl
Mix: Lime Studios

Puss In Boots "The Cat Haz Swagger" Old Spice Spoof Ad

Had enough of the Old Spice spoof commercials yet, Puss N Boots "The Cat Haz Swagger" is undoubtedly the best one yet.

Check out the DreamWorks Animation's PUSS IN BOOTS promo trailer, in cinemas this December.

New Old Spice Sea Captain Commercial

Get ready for the new Old Spice Sea Captain TV ad created by the Ad Agency Wieden+Kennedy. The Smell Better Than Yourself Old Spice campaign will debut tonight during the NFL season opener, the first spot above, features a ship captain in a down pour of gold coins, then punching an octopus while impressing his wife. Hopefully the second spot in the campaign, "Jet Pilot" will be better than this; set to be released in a couple of weeks.

Old Spice's Ad Man of the Year Comes to Print with Fresh New Ad Campaign

The enormously popular Old Spice TV commercials starring former NFL player Isiah Mustafa have now come to print, and it has not lost it's effectiveness in this new format. The print ads titled 'Komodo', 'Fiji' and 'Matterhorn' were created by ad agency Wieden+Kennedy, the original creators of the touted Ad Man of 2010. Old Spice are definitely getting their moneys worth out of their successful collaboration with the Portland based ad agency - and as long as they continue to produce innovative adverts like these then their is no reason this campaign can't continue for years to come.

Credits:
Advertising Agency: Wieden+Kennedy, Portland
Chief Creative Officer: Dan Wieden
Ex Creative Director: Mark Fitzloff/Susan Hoffman
Creative Director: Jason Bagley/Eric Baldwin
Art Director: Craig Allen/Eric Kallman
Copywriter: Eric Kallman/Craig Allen
Planner: Britton Taylor
Account Manager: Jordan Muse
Account Supervisor: Michael Dalton
Art Buyer: Heather Smith-Harvey
Photographer: Hugh Kretschmer
Typographer: Cathy Ormerod

Old Spice Ad Campaign Never Gets Old

Ad agency Wieden+Kennedy, along with former NFL player Isiah Mustafa return with a quick 17 second spot titled 'Fiji', that features the hunk with something even more adorable then him - puppies. The undeniably charming and enormously popular ad campaign continues to create fun and innovative scenarios for the Ad Man of 2010 that will hopefully continue for years to come.

Take a 'Scent Vacation' with the 2011 Old Spice Super Bowl Commercial

Banking on the popularity of last years Old Spice Super Bowl Ad, the much anticipated sequel has finally arrived for Super Bowl XLV. The Old Spice Man himself, aka Isiah Mustafa, has returned in his now iconic role, as Old Spice is not messing around with their winning formula. The only real difference is that the former NFL star has replaced his white towel for a grass skirt. The ad however still works as a great piece of advertising and is sure to still be one of the most popular spots for this years big event. Impressive still is that the commercial, as in previous versions, is shot in one take with no edits.


Credits:
Agency:Wieden + Kennedy Portland
Creative Director:Jason Bagley
Creative Director:Eric Baldwin
Copywriter:Eric Kallman
Copywriter:Craig Allen
Art Director:Eric Kallman
Art Director:Craig Allen
Producer:Corey Bartha

"I'm Back", The Return of Old Spice's Ad Man of the Year

Banking on the success of their 2010 Super Bowl ad campaign, Old Spice has released this new spot featuring the now legendary advertising hunk Isaiah Mustafa. Of course the commercial features the former NFL star in his famous getup; shirtless with just a towel around his waist. The spot, like the previous Old Spice versions, is done in one take with no edits. Quite impressive as the monologue is over 1 minute long.

Best Ad of 2010: Old Spice "The Man Your Man Could Smell Like"

In 2010 Old Spice launched a 3 day on-line campaign that quickly became the fastest growing ad campaign in history with over 6 million views after only 24 hours. Old Spice's agency Wieden+Kennedy not only created an on-line phenomenon but made the TV commercial's star Isaiah Mustafa a cultural icon of 2010. The funny TV spot also aired on the Super Bowl and is widely considered the most memorable of the 2010 Super Bowl ads. Interestingly, the scene was a single shot and done in one take with no edits, CGI or blue screens used. The creators took 3 days to shoot and 53 takes to achieve the amazing effect. Sets were lifted using pulleys and even Mustafa's towel was ripped off with just a hook. Definitely worth taking a look back at one of the great ads of 2010.

Credits:
Agency: Wieden+Kennedy, Portland
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Creative Directors: Eric Baldwin, Jason Bagley
Copywriter/Art Director: Eric Kallman
Copywriter/Art Director: Craig Allen
Agency Executive Producer: Ben Grylewicz
Agency Producer: Erin Goodsell
Production Company: MJZ, Los Angeles
Director: Tom Kuntz
Executive Producer: Jeff Scruton
Line Producer: Scott Kaplan
DP: Neil Shapiro
Editorial: Final Cut
Editor: Carlos Arias
Post Executive Producer: Saima Awan
VFX:The Mill
VFX Supervisor: Phil Crowe
VFX Producer: Arielle Davis
Mix: Lime Studios