To promote Sony's Rebirth of LED TV ad campaign, the ad agency Frontage enlisted the services of a group of colorful ballet dancers and set them free in the streets of New York City. The commercial entitled Dancing Ballet-City was directed by Danial Askill.
Credits: Agency: Frontage Client: Sony Bravia Executive Creative Director: Hideo Tanaka Creative Director: Junji Fujimori Agency Producer: Yoshiyuki Suzuki Production Company: @radical.media Director: Daniel Askill Executive Producer: Donna Portaro Producer: Nicholas Wrathall Editorial House: Mass Market Executive Producer: Nancy Hwang Producer: Hilary Downes Editor: Brad Turner Music: Q Department Sound Design: Q Department Telecine Company: Company 3 Colorist: Tim Masick via: Creativity Online
To help promote the sponsorship and 3D coverage of the upcoming 2011 Wimbledon Tennis Championship, Sony has recreated their successful "Balls" commercial. The original 2006 Sony Bravia ad was created by Fallon and this new look 3D version was ably done by Crayon as a homage to the award winning original. The new version does make some significant changes however, like replacing the colorful balls to tennis balls and the soundtrack is now an instrumental. The result is a more visually pleasing spot, but I still favor the original soundtrack due to the great vocals by José González.
The original with the great song 'Heartbeats' by José González.
This is the brand new BRAVIA TV commercial titled "RockStar" showing off the new Monolithic Design range of TVs, with built-in Sony internet video service. Entitled 'Sony Rockstar', it's giving you a glimpse into a world of TV without limits. This is the UK version of the ad; it is already on screens in the majority of other European countries. 'Rockstar' features the music of legendary rockers AC/DC, with the track Thunderstruck. Sony chose to feature the bands show at Donington Park on 17 August 1991 in the new ad as it is one of the most iconic moments in music history. This year sees the band return to Donington, as part of their extensive world tour. The new range of BRAVIA TVs for 2010 was designed using our new Monolithic Design thinking, which is all about a minimalistic design that fits seamlessly into your living room, complementing the Full HD display. Credits: Brand: Sony Agency: Anomaly Agency Country: UK Creative Director: Mike Byrne Director: Frank Budgen Production: Gorgeous Enterprises Producer: Rupert Smythe Director of Photography: Ben Seresin Post Production: Framestore Editor: Paul Watts (The Quarry) Music: Grand Central
New campaign for the Sony Ericsson W995 Walkman phone, the integrated user experience is the work of Hush, a New York based content creation studio.
Official press release via Trust: HUSH was at the center of every aspect of the project, from writing the concept and story, to establishing the visual tone, and executing the spot airing on every Walkman W995 phone. Additional mobile content like video ring tones, sounds, wallpaper graphics and screensavers were carefully interwoven by HUSH's expert team of designers and developers to create a sense of cohesiveness within the overall branding campaign.
"It is important to Sony Ericsson to deliver an energized user experience to the consumer with each phone and with W995 we have created a phone with a multitude of applications and features and our close cooperation with HUSH has created an integrated campaign," says Johan Bornhager, Content Planner at Sony Ericsson.
HUSH will roll out a vivid character-based spot to spearhead the campaign, which offers a twisted take on the break-dancing film genre. Animated characters from two "crews" engage in a dance-off that goes haywire. Irreverent. Humorous. Youthful. Music-driven.
"The most important part of the campaign was to create an imaginative and unexpected thematic message that could be expressed in both the spot and the phone itself," expressed HUSH Co-Founder/ Creative Director David Schwarz. "We have incredible creative talent on our team, and we produced an overall campaign that was distinctly cutting edge while honoring the legacy of the Sony Ericsson brand."
A final component of the W995 launch will be an online feature, which HUSH will be instrumental in executing and seeding in collaboration with Sony Ericsson.
"This project was an incredible opportunity for us to showcase our exciting roster of talent in one integrated project," said HUSH Executive Producer Casey Steele. "As we establish the studio as a one-stop go-to shop capable of handling complex, multifaceted branding campaigns, it's important that we continue to work with respected brands such as Sony Ericsson."
Credits: Sony Ericsson Design/Production Company: HUSH Creative Director(s): David Schwarz, Erik Karasyk Executive Producer: Casey Steele Art Director: Laura Alejo Design: Laura Alejo, Jerry Liu Producer: Mei-Ling Wong Production Assistant: Melissa Chow 3D Animation: Joey Parks, Scott Denton, Steve Talkowski 2D Animation: Salih Abdul-Karim, Jay Cohen Editor: Amilcar Gomes Sound Design / Score: Antfood Composers: Wilson Brown, Polly Hall
Beautiful new print ad for The Sony Bravia LCD televisions "Colors Become Alive". Created by the Advertising Agency Euro RSCG, in Argentina. The Sony Advert may hurt the eyes so be careful.Sony Bravia "Colors Become Alive"
