McCann London has created a new TV and print campaign for Sony’s Xperia smartphone which can transfer music to a speaker or pictures to another phone with a single touch.
Through a series of vibrant, distinctive images, McCann demonstrates the possibilities of creating, sharing or listening to content via the product.
The two separate ads – one for music and one for pictures - features a cast of over a 100 people and was shot over seven days in Barcelona.
The soundtrack on the TV ads is “Follow” by UK band, the Crystal Fighters, who have built up a strong and active fan base. In addition, one of the campaigns features a special remix of the track by dubstep producer Benga.
Rachel Emms, Managing Director of McCann London says: “It was a very complex campaign to shoot and we recreated an entire around-the-world experience in Barcelona in the course of a week. It demonstrates really effectively how you can unleash music and photos and share them instantly.”
Steve Walker, Chief Marketing Officer at Sony Mobile says: “Xperia smartphones open the door to a world of imagination and we have created a vibrant campaign to show the possibilities of One-touch function, whether creating, sharing or listening to content.”
There's yet another new tablet hitting the market, the Sony Xperia Tablet S and apparently the experience is the most immersive Xperia. Enjoy the new commercial for the Xperia tablet created by the ad agency McCann, New York. Google and the Nexus 7 tablet began running their "Curious" ad today as well, see the spot here.
Discover more. Watch more. Play more... with Xperia Tablet S Xperia smartphones have a new best friend. The Xperia Tablet. A durable, splash proof Android tablet from Sony. Catch up and share all the latest information with your friends and family. Stay organised in your daily life. Watch your favourite movies, listen to the soundtrack of your life or play the latest games... and seamlessly share it all between your smartphone, TV or laptop. Immerse yourself in the world of Xperia. And get lost in your imagination.
Credits: Agency: McCann New York CCO: Tom Murphy Client: Sony Xperia CCO: Sean Bryan GCD: Mat Bisher
Senior Art Director: Vi Luong ACD: Colin Ilsley Senior Broadcast Producer: Minnie Tran VP Senior Art Producer: Wendy Leahy Business Manager: Ken Krausgill VP Business Partner: Lauren LaValle Production Company: Partizan Director: Augustus Punch Edit: Fluid VFX: Framestore SVP Executive Music Producer: Peter Gannon Music: Kishi Bashi Sound Design: Joseph Fraioli Sound Mix: David Wolfe Editor: John Piccolo VFX Artist: Tom Leckie Photographer: Hugh Kretchmer Retouching: Gloss Post-production
To show what it's like when everything's in HD, Sony hid different movies, TV shows, songs, bands and games from the Sony universe on a city street in their newest commercial for the Sony Experia.
Credits: Ad Agency: McCann Erickson, USA Spot Title: One Block
Great new ad/cinema spot for Sony features an original poem, "That's What I Heard You Say", written and read by Leonard Cohen. The spot was directed by Arev Manoukian at Spy Films (lovin the work these guys do at Spy)
Sony - Two Worlds ad, 3D Version.
Credits: Director: Arev Manoukian Cinematographer: Bojan Bazelli Music: Clint Mansell (Black Swan, Requiem For A Dream) Post Production: Digital Domain (LA) Executive Producer: Carlo Trulli & Marcus Trulli Producer: Marcus Trulli & Peter Oad Stereographer: William Reeve Editing Company: Will Cyr @ Creative Post Sound Design/Arrangement: Lime Studios (LA) Grand Central (London) Ad Agency: Grey London Executive Creative Director: Nils Leonard Creative Director: Dave Monk and Matt Waller Agency Producer: Jacqueline Dobrin Business Director: Anneliese St-Amour Account Manager: Suzi Napier
Check out the making of the Sony Two Worlds spot below.
Two new TV ads for Sony HandyCam created by the ad agency 180LA are nothing special but a pleasure to watch if you enjoy beautiful places in our big beautiful world.
Sony Ad “Take Control” was shot in Bangkok, Thailand.
Sony Ad “Family Vacation” was shot on location in Mumbai, Pune, and Nashik, India.
Credits: Agency: 180LA Executive Creative Director: William Gelner Creative Directors: Gavin Lester Copywriter: Zac Ryder Art Director: Adam Groves Head of Production/Managing Partner: Peter Cline Producer: Mary Ellen Dugan Group Account Director: Kelli Stam Account Director: Go Wakimoto Planner: Brit Browning Production Company: Biscuit Filmworks Director: Christopher Riggert Managing Director: Shawn Lacy Executive Producer: Holly Vega Line Producer: Scott Kaplan Director of Photography: Tim Hudson International Production Company: Stratum Films Producer: Avinash Shankar Shoot Locations: Mumbai, Pune, and Nashik, India Editorial Company: Arcade Edit Editor: Paul Martinez Executive Producer: Deanne Mehling Producer: Ali Reed Assistant Editor: Andrew Leggett Completion/Special Effects Colorist: Mark Gethin Transfer Facility: MPC LA Online/VFX: Jake Montgomery VFX Supervisor: Jake Montgomery Henry/Flame Artist: Jake Montgomery Executive Producer: Andrew Bell Head of Production: Jenny Bright Producer: Jenny Bright Recording Studio: Eleven Sound Mixer: Jeff Payne Asst Mixer: Ben Freer Executive Producer: DJ Fox Music: Human
With the launch of the new Sony Dash, Sony’s not only introducing a new product, but an entirely new way to face the day. Among its many uses, the Sony Dash is a bedside internet device that lets people customize their wake up with apps like Facebook, Pandora, live traffic, weather, just about anything they might need (aside from a morning espresso) to start the day.
So to get the word out it was only natural that 180 LA turned to the guy who’s responsible for starting every day¬–the sun.
In this new spot for the Sony Dash, we imagined what it might be like if the Sun could visit the Sony Innovation Center to give us his take on this revolutionary new device. The good news is he liked it. The bad news is, well, he’s made of fire. And an enthusiastic fireball can be a dangerous thing.
“The new Sony Dash has the unique ability to offer a whole new wake up experience for its users. In this spot we have the sun stop by to lend his expertise. And if the sun were to come by Sony’s Innovation Center, he’d clearly be dressed in business casual.” – Gavin Lester, Creative Director
This is the first Sony Campaign since Creative Directors Gavin Lester and Ari Weiss joined 180 and the second spot of the campaign. The campaign features various visitors stopping by Sony’s Innovation Center, to take a look at Sony’s latest technologies. Credits: Advertising Agency: 180 Los Angeles, USA Executive Creative Dir: William Gelner Creative Directors: Gavin Lester, Ari Weiss Art Director: Matthew Woodhams-Roberts Copywriter: Dave Horton Managing Partner/Head of Production: Peter Cline Senior Producer: Colleen Wellman Planner: Brit Browning Group Account Director: Kelli Stam Account Director: Michele Tebbe Production Co.: Smuggler Director: Guy Shelmerdine DP: Toby Irwin Executive Producer / Partner: Patrick Milling Smith Executive Producer / Partner: Brian Carmody Producer: Kathy Rhodes Production Designer: Clem Price Thomas Stylist: Robert Molnar Casting Company: Telsey + Company Casting Director: Shoot Location: New York, NY Editorial Co.: MacKenzie Cutler Editor: Gavin Cutler Assistant Editor: Kristy Faris Executive Producer: Melissa Miller Completion/Special Effects Colorist: Fergus McCall Transfer Facility: The Mill NY Online Facility: The Mill LA Lead Flame Artist: Phil Crowe Special Effects Co.: The Mill LA Lead 3D Artist: Steve Beck Recording Studio: Eleven Final Mix: Eleven Mixer: Jeff Payne Asst Mixer: Ben Freer Senior VP Corporate Marketing: Stuart Redsun Director of Brand Messaging: Alberto Escobedo Sr. Brand Messaging Manager: Christine Gately-Evans
Sony Electronics has teamed up with four-time GRAMMY award-winning singer/songwriter Taylor Swift to promote its latest Cyber-shot® digital cameras in an integrated marketing campaign that puts the spotlight on the company’s latest innovations.
The ads with Swift zero in on the sleek and powerful Cyber-shot DSC-TX7 digital still camera and its intelligent iSweep Panorama feature that captures ultra-wide panoramic shots in one easy “press and sweep” motion; a technology innovation currently only available by Sony.
Primetime advertising spots featuring Swift discovering that she can capture the breadth of her audience with the new TX7 camera will start airing today on NBC, FOX and CW, accompanied by digital and print ads carried out through June. Sony will also spread the word about the new digital camera commercial through social networks.
“My fans are on the cutting edge, and I’m very interested in the newest and best technologies out there,” said Swift. “I’m super excited to be working with Sony and using the TX7 camera. The iSweep panorama mode is amazing.”
“This campaign with Swift and the TX7 camera is the start of a year-long campaign designed to demonstrate the quality, innovation, style and design that only Sony-branded products stand for,” said Stuart Redsun, Sony Electronics’ senior vice president, corporate marketing. “Sony is the only electronics company that creates entertainment and the only entertainment company that makes electronics. The ‘wow’ factor in our newest ad is clearly illustrated when Taylor puts the TX7 in action.”
“The campaign launches with Taylor Swift visiting Sony's Innovation Center to try out the new Cyber-shot,” noted Ari Weiss, Creative Director for 180 Los Angeles. “Throughout the year we’ll have different visitors drop in to experience the latest in Sony innovations. You may even see Justin Timberlake stop by.”
Credits: Credits:
Campaign: 2010 Sony HQ Length: 30 Spot: Fans Agency: 180 Los Angeles Client: Sony
Agency: 180LA Executive Creative Director: William Gelner Creative Directors: Ari Weiss & Gavin Lester Copywriter: Kevin Doyle Art Director: Chris Toland Head of Production/Managing Partner: Peter Cline Executive Producer: Colleen Wellman Producer: Bé Garrett Group Account Director: Kelli Stam Account Director: Michele Tebbe Planner: Sebastian Gunnewig Production Co.: Smuggler Director: Guy Shelmerdine
This is the brand new BRAVIA TV commercial titled "RockStar" showing off the new Monolithic Design range of TVs, with built-in Sony internet video service. Entitled 'Sony Rockstar', it's giving you a glimpse into a world of TV without limits. This is the UK version of the ad; it is already on screens in the majority of other European countries. 'Rockstar' features the music of legendary rockers AC/DC, with the track Thunderstruck. Sony chose to feature the bands show at Donington Park on 17 August 1991 in the new ad as it is one of the most iconic moments in music history. This year sees the band return to Donington, as part of their extensive world tour. The new range of BRAVIA TVs for 2010 was designed using our new Monolithic Design thinking, which is all about a minimalistic design that fits seamlessly into your living room, complementing the Full HD display. Credits: Brand: Sony Agency: Anomaly Agency Country: UK Creative Director: Mike Byrne Director: Frank Budgen Production: Gorgeous Enterprises Producer: Rupert Smythe Director of Photography: Ben Seresin Post Production: Framestore Editor: Paul Watts (The Quarry) Music: Grand Central
Great new commercial ad for Sony, Make. Believe. Believe that anything you can imagine, you can make real, just ask the star of the spot Lucas Ordonez the lucky guy who beat a field of 25,000.
Credits: Client: Sony Global Campaign: make.believe Videographies Spot: GT5
Agency: 180 Los Angeles (Santa Monica, CA, USA) Agency: 180LA Executive Creative Director: William Gelner Creative Director: Gavin Lester Art Director: Jung-Shi Wang Copywriter: Ben Barney Executive Producer/Managing Partner: Peter Cline Producer: Dave Stephenson
Account Directors: Katrin Tenhaaf, Beverly Wurth Production Production Co.: Bob Industries Director: Dom Bridges DP: Dom Bridges Executive Producer: T.K. Knowles Producer: Cliff Schumacher Production Designer: David King Shoot Location: Los Angeles
Date: 11/12/09 Editorial Editorial Co: Lost Planet Editor: Bruce Herrman Executive Producer: Gary Ward
Assistant Editor: Luke McIntosh Completion/Special Effects Online Facility: The Mill
Henry / Flame Artist: Andy Bate Music/Sound Design Music Co: Mophonics Composer: Stephan Altman Executive Producer: Michael Frick
Producer: Shelley Altman Client Credits: Sony Director of Marketing & Media: Christine Wu
The TV execution is a tribute to the five senses. The spot opens with the campaign line, ”What if technology could make you feel…” then cuts in a rapid-fire pace through a series of moments featuring people surrendering to sensory experiences—whether it’s getting lost in the sensation of the wind through one’s hair or the simple, unexpected impact of a tear trailing down a face. The spot resolves on the ending of the campaign line, “…more human.” Shot on location in São Paulo, the commercial was helmed by renowned Brazilian director Bia Flecha of Brasileira Filmes. Thanks to Ads Of The World for making the spot available. Advertising Agency: Ignited, EL Segundo, California, USA Executive Creative Director: Mike Wolfsohn Group Creative Director: Tom Gilmartin Art Director: Vince Soliven Copywriter: Lori Ellison Design Director: Oogie Lee Director: Bia Flecha Producer: Diego Espana
Sony Ericsson creates a world wide viral Hopper Invasion, have you created your Hopper yet?
The Hopper Invasion Website states: It's started. See what happened when 500 hoppers were let loose in Barcelona. Join the world's first online invasion.
Now it's over to you. Be part of the world's first ever online flash mob. Start by creating your own hopper. Crazy eyes? A grinning mouth? What about a tattoo? Set it free and watch the mayhem start (don't worry, we'll tell you where and when). The Hopper Invasion Website
