Racy CougarLife Billboard is Sure To Cause Some Trouble

This new billboard popped up on Sunset Boulevard today for CougarLife, we'll just back and enjoy the fallout from all the Mother F$%#kers.

via LAWeekly by By Dennis Romero

We're not sure what's scarier, the new billboard above Sunset Boulevard that declares "CougarLife.com for MOTHER F***ERS" or the fact that there is actually a site for such classy MILF-chasers and granny-philes.

Okay, they're not all grandmothers. The recommended starting age for a cougar-dating search on the site is 35.

Feel sleazy? Just wait, because CougarLife claims that ...the Sunset Strip in West Hollywood, home of said tasteful billboard, is the epicenter of American cougardom.

Cindy Rocker, the site's "head of cougar relations" (really), claims the 90069 zip code (hair city USA) has the most cougars per capita of any other zip code.

It's like the Def Leppard groupies moved there in 1985 and never left, yeah?

Anyway, this is supposed to be about that startlingly shocking billboard. A publicist says it's "controversial" and that it's "turning heads."

Sure.

Who are these bottom-feeding, cougar-hungry people anyway? Oh yeah, men.

Wonderbra Adriana Cernanova Billboard - Ultimate Plunge

Wonderbra wants to give women "the confidence to embrace the plunging neckline trend" with their new bra called the Ultimate Plunge. Wonderbra introduced the bra by installing a giant billboard at the Battersea Power Station in London of Adriana Cernanova wearing the new Ultimate Plunge.

Oh it gets better...A crane was set so women could bungee jump into Cernanova's mondo-cleavage.

Smoking Billboard for OutBack SteakHouse Back Fires

A new billboard went up on Interstate 85 in Norcross, Ga. for the OutBack Steakhouse with the tag line "Wood Fire Grill. Good for steaks. Bad for Billboards." The billboard installation included smoke machines to create that fire grilled illusion, pretty cool your thinking, maybe but the 911 operators didn't expect all the calls they got from motorists reporting that the billboard was on fire.

"We are unveiling our new wood fire grill steaks and thought this would be a way to catch drivers attention," said spokesman Hassiba Braggs.

The company said it alerted the Gwinnett County Fire Rescue about the billboard, but according to fire officials, the word was not passed along before both police and fire trucks were dispatched to the area because of calls to 911.

Get Loopy with Great New Hotwheels Billboard Ad

Hotwheels of late have been creating some of the coolest new ambient ads to promote their iconic toy car brand and this new billboard is no exception. In this clever new South American campaign, Colombian based ad agency Ogilvy & Mather have created a billboard race car track that appears to be built into a highway overpass bridge.  This billboard not only pulled of an impressive optical illusion for an ambient ad, but  it is a great example  of effective advertising, as the looped track has become synonymous with Hotwheels and their classic toy.   

Credits:
Advertising Agency: Ogilvy & Mather, Bogota, Colombia
VP Creative: John Raul Forero
General Creative Director: Juan Jose Posada
Creative Directors: Mauricio Guerrero, Diego Cardenas
Copywriter: Julian Gutierrez
Art Directors: Andres Lopez, Camilo Ruano/Daniel Mora
Photographer: Javier Crespo
Art Buyer: David Alvarado
Account Director: Fabio Quiroga
Production: Freddy Rivero, Leonardo Miranda
Billboard provider: Vallas Modernas
Additional Credits: Eduardo Baez

Real Estate Development Campaign 'Open Air Book' Tells A New Kind Of Story

A very interesting property development marketing campaign was launched in Porto Alegre's 4th District in Brazil by real estate developers Rossi Fiateci and ad agency Leo Burnett. The idea was to promote and rediscover an old industrial area by creating interactive billboards that tells the story of the newly established neighborhood. Writer Carpinjar Fabricio wrote 4 life stories using the neighborhood as the backdrop where people could follow the narrative on billboards throughout the rejuvenated community.


Credits:
Advertising Agency: Leo Burnett, São Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Directors: Andre Kirkelis, Alexandre Pagano, Vinicius o Valeiro
Copywriter: Tomás Correa

Wonderbra Full Effect Bra 3D Billboard in the UK

Wonderbra in the UK has unveiled its first 3D billboard poster that marks the launch of an integrated campaign by iris to promote its new 'Full effect' bra. The 48-sheet poster kick starts a range of brand engagement initiatives to span digital, experiential, media partnerships and PR, which will work together to put the brand directly in touch with its female target audience. The poster, at Waterloo Road London, features a model wearing the bra and can be viewed with specially designed 3D glasses in the shape of the bra. The guerrilla stunt was created by iris to generate buzz around the new bra, which can boost busts by up to two-cup sizes. The campaign, called 'Full effect your life', will see Wonderbra give three girls the opportunity to win one of three life-enriching experiences**: Become a fashion journalist with a week's internship at Cosmopolitan.co.uk; discover the secrets of a fashion stylist by shadowing Grace Woodward of 'Britain's Next Top Model'; or delve into the mind of a fashion buyer on a trip to Paris with leading vintage site WeLoveVintage. An online and PR campaign kick off the nationwide competition today, with an exclusive feature in The Sun including a giveaway of the limited edition 'Full effect' 3D glasses, as well as social media content to go live on Facebook and Twitter. All activity will drive traffic to the campaign's dedicated competition website within www.wonderbra.co.uk, created by iris. The site was sourced by MPG.

Fizzy Billboard for Chang Soda

Ever wonder just how effective a great billboard campaign can be, watch this and see how Chang Soda took a bite out of the competitors market share with their Fizzy Billboard.
Credits:
Advertising Agency: JEH United, Bangkok, Thailand
Chief Creative Officer: Jureeporn Thaidumrong
Executive Creative Director: Jureeporn Thaidumrong
Creative Director: Komsan Wattanawanichakorn
Art Director: Nittha Pruksacholavit
Copywriter: Thanachai Shavitranuruk

Campbell Soup The Giant 32 Foot Noodle Billboard in Times Square 'Slurp' Campaign

Campbell Soup erects a giant billboard in Times Square to let the world know there are 32 feet of egg noodles in every can of chicken-noodle soup, pretty cool huh? They make their point, compliments of the ad agency BBDO, New York, by using a chicken-noodle-soup billboard in Times Square portraying a 54-foot noodle emerging from the bowl while a mannequin in a red-and-white shirt appears to be slurping it from a window three stories above.
"We wanted to remind people how the soup they love more than any other is full of the stuff they love most," Eric Christianson, business director- Campbell's condensed soups, said in a statement. "Our TV commercial, 'Slurp,' as well as our print ads, use the billboard and giant noodle imagery to drive home the value we offer in each can. It just made sense to bring that same idea to life with a real billboard above one of the busiest intersections in the world."

Saucy New Ads Promote Business In Toronto via The BackRoom Ad Agency

Fantastic new posters with tag lines from My Neighbour Jerks My Chicken, to My Neighbour Sells Home Grown are popping up throughout our fine city. This is phase 1 of a five part marketing campaign for the TABIA by David West and The BackRoom Ad Agency. All nine of posters have put together for your viewing pleasure.


Saucy new posters popping up throughout the city of Toronto promoting TABIA - A local advertising initiative for The Toronto Association of Business Improvement Areas. The posters are the collaborative efforts of everyone at The BackRoom Ad Agency http://www.thebackroomagency.com
Credit goes to The Backroom Agency. Please see our coordinates below. (We "never" give any "one" person credit; it's always collaborative)
The BackRoom Ad Agency, Toronto, ON.
Http://www.thebackroomagency.com

The ads were recently featured in the October issue of Marketing Magazine, you can catch the article by Jeromy Llyod, on page 12.

Special thanks goes out to the FerrariMan(you know who you are).