Racy CougarLife Billboard is Sure To Cause Some Trouble

This new billboard popped up on Sunset Boulevard today for CougarLife, we'll just back and enjoy the fallout from all the Mother F$%#kers.

via LAWeekly by By Dennis Romero

We're not sure what's scarier, the new billboard above Sunset Boulevard that declares "CougarLife.com for MOTHER F***ERS" or the fact that there is actually a site for such classy MILF-chasers and granny-philes.

Okay, they're not all grandmothers. The recommended starting age for a cougar-dating search on the site is 35.

Feel sleazy? Just wait, because CougarLife claims that ...the Sunset Strip in West Hollywood, home of said tasteful billboard, is the epicenter of American cougardom.

Cindy Rocker, the site's "head of cougar relations" (really), claims the 90069 zip code (hair city USA) has the most cougars per capita of any other zip code.

It's like the Def Leppard groupies moved there in 1985 and never left, yeah?

Anyway, this is supposed to be about that startlingly shocking billboard. A publicist says it's "controversial" and that it's "turning heads."

Sure.

Who are these bottom-feeding, cougar-hungry people anyway? Oh yeah, men.

McDonald's Reflective Billboard Advertising

The idea: McDonald’s wanted to target people looking for a late night snack. So we made an ad that could only be seen at night. On a billboard, we wrote “open all night” in reflective tape. By day, the board appeared white, with no message visible at all. At night, car headlights hit the billboard, and revealed the message.


Credits:
Title: McDonald’s Reflective Billboard
Client: McDonald’s Canada
Agency: Cossette Vancouver
Creative Director: Rob Sweetman, Bryan Collins
Art Director: Addie Gillespie, Mia Thomsett
Copywriter: Addie Gillespie, Mia Thomsett
Producer: April Haffenden

Interactive Racing Game in New York Times Square for the Hyundai Veloster

As part of the 2012 Veloster's global launch, Hyundai transformed New York's Times Square into a giant arcade. By uploading the new adrenaline-fueled game Hyundai Veloster HD into their iPhones, people were able to wirelessly race the Veloster on the massive digital screen overlooking the bustling center of Manhattan.

Credits:
Advertising Agency: Momentum, New York, USA
Game Developer: 2XL Asia, Seoul, Korea

Chevy Sonic 3-D Interactive Projection Billboard

The world's largest 3-D interactive projection billboard was created to promote the Chevy Sonic on the Roosevelt Hotel in Las Vegas.

Hollywood Boulevard was taken over last week, where they re-created the giant-sized, 3D version of the old-school claw game in front of the famous Roosevelt Hotel. Passers-by were given a chance to use a human-sized joystick to direct the claw which was projected onto the side of a building and had a chance to win an array of prizes including a $4,000 vacation, a Burton snowboard, and one for lucky person, a 2012 Chevy Sonic.

The project was the work of Goodby Silverstein & Partners and Pearl Media. "With Pearl's innovative approach to experiential advertising and Sonic's willingness to try 'firsts,' we at Chevy wanted to take the partnership into groundbreaking territory. So we added the real-time experiential claw-game piece," said Kevin Mayer, Chevrolet's director-advertising and sales promotion. "Sonic is up for any challenge, and Pearl's Claw Game pushed the Sonic into a new gaming realm that combined old-school fun with cutting-edge technology."

The famous Roosevelt Hotel is no stranger to being used for 3-D projections, Lexus put a twist on traditional Earth Day activities when it brought Earth Night to Hollywood as part of the launch of the all new CT 200h. Lexus transformed The Roosevelt Hotel with a 3D projection featuring architectural light mapping technology. Using state-of-the-art projection, lighting, shadows and 3D animation, the imagery popped from the walls and windows of the hotel to animate the landmark.


Pearl also did one for the release of the X-Men film on the Roosevelt.

Smoking Billboard for OutBack SteakHouse Back Fires

A new billboard went up on Interstate 85 in Norcross, Ga. for the OutBack Steakhouse with the tag line "Wood Fire Grill. Good for steaks. Bad for Billboards." The billboard installation included smoke machines to create that fire grilled illusion, pretty cool your thinking, maybe but the 911 operators didn't expect all the calls they got from motorists reporting that the billboard was on fire.

"We are unveiling our new wood fire grill steaks and thought this would be a way to catch drivers attention," said spokesman Hassiba Braggs.

The company said it alerted the Gwinnett County Fire Rescue about the billboard, but according to fire officials, the word was not passed along before both police and fire trucks were dispatched to the area because of calls to 911.

It's All in the Art of the Tease in Clever New Billboard Campaign

An ingenious billboard ad campaign from the Netherlands demonstrates the power of suggestion in advertising, albeit a view that no one wants to see. The drawn out billboard campaign titled 'Males Stripper' features a simple caption reading "The sooner you advertise here, the better", which Dutch commuters patiently followed along with over several weeks. The clever "advertise here" ad campaign by Interbest Outdoors then actually thanked the new sponsors who took out the space, with the line "Phew! Thanks Radio 2",  ultimately saving us from the feared money shot that only existed in our minds.

Credits:
Advertising Agency: Y&R Not Just Film Amsterdam, Netherlands
Copywriter: Robin Zuiderveld
Art Director: Marq Strooy
Photographer: Morad Bouchakour

MAD Magazine Proves They Are Clever as Ever with New Outdoor Ad

Since they were founded back in 1952, MAD magazine has been an influential satirical mainstay ever since. Creating some of the cleverest parodies of pop culture, no one was safe from their lampooning, particularly the advertising world.   In that same vain, their latest outdoor billboard ad campaign 'Light Bulb' targets both the original ad from The Economist and unsuspecting pedestrians who soon become part of the gag, once again proving why MAD's longevity and particular brand of humor maintains it's relevance in the 21st century. 

 
Credits:
Advertising Agency: Serviceplan, Munich, Germany
Creative Directors: Alex Schill, Henning Patzner, Ekki Frenkler
Art Directors: Jan Kromka, Stefanie Paulus, Andreas Kienle
Copywriter: Valerie Koch
Account Managers: Dorle Mietzner, Annemarie Möller, Chris Kunzendorf
Dummy artificier: Colin Patterson

Here is the original billboard from The Economist magazine that Mad so perfectly spoofs.

New York Street Advertising Takeover of Illegal Billboards

It should come to know ones surprise that New York City is covered with illegal billboards and advertisements. On a random day, civilians decided to take back the public space by covering over 120 illegal billboards with original works of art, the elaborate project was dubbed the "New York Street Advertising Takeover". The entire takeover was organized and funded by PublicAdCampaign.com who claims in the video that NPA City Outdoor, who operates a company that sells street level advertising are behind all these illegal billboards and advertisements throughout the city.

Full credits:
Organized and Funded by PublicAdCampaign.com
Concept Jordan Seiler, Posterboy
Video Shot/Edited/Produced by Keith Haskel kskill.com
Composer Pierre Takal
Narrator Jordan Seiler

White Washers: MOMO, Erin Siodomak, Gaia,Rachel Lowing, Ted Hayes,Lindsey Case, Lucas McGowen, Zoe McCleary, John Pearson, Bucky Turco, Dick Chicken, Dave Barron, Tom McAlister, Todd Zino, Natalie Bell, Paul Bell, Deana Haggag, Mateo Ramirez, Zoh Rothberg, Mike Roess, Melanie Palishan, Laura Meyers, Jesse Suchmann, Jenny Awasano,
James Herman, Colby Brin.

Featured Artists: Gaia, Rachel, Aakash Nihalani, Tristan & Matt Eaton, Liliana Velasquez, MOMO, Jennifer Jacobs, I Am, Poster Child, Please Enjoy, & Zac Braun
Some faces were blurred due to artists with anonymous aliases.

McDonald's Honor Angus Third Pounders Billboard

McDonald's erects user submitted billboard messages promoting the Honor Angus Third Pounders. 13 digital billboards in Kansas City began to display headlines written by local McDonald’s customers for the campaign. The headlines, and names of their authors, were cycled in 10-second increments. Over 5,000 customer written 2 word headlines were received online at honorangus.com and via text messages of which 2,000 were displayed on the billboards.
Created and executed by McDonald’s regional advertising agency, Bernstein-Rein (Kansas City), Honor Angus is based on the agency’s local Angus Third Pounder launch campaign that featured punchy, two-word static billboards.
Visit the McDonald's micro site to submit your own message at: Honor Angus
Advertising Agency: Bernstein-Rein, Kansas City, USA
Executive Creative Director: Arlo Oviatt
Group Creative Director: Chris Corley
Art Director: Marie Goodwin
Copywriter: Chris Corley
Interactive Creative Director: Anthony Magliano
Interactive Art Director/Programmer: Travis Beckham
Interactive Copywriter: Aaron Weidner
Web Programmer: Shawn Hill

FWA Photo of the Day Channel Billboard

This amazing photo of a Chanel billboard ad and its onlookers was taken in Berlin by Stefano Corso. The shot of the billboard was taken in the Unter den Linden, Stefano's photo is featured on the FWA Photo of the Day website. How many billboards have you come across lately that can gather this kind of attention?Special thanks to Shannon at GlossyInc for finding this gem.

Going Google - Gone Google Billboard

Google Apps Billboard, preview the billboards in the "Gone Google" campaign. The idea was to have have one giant billboard in four major cities, the Google billboard has a new message displayed every day for a month. Visit www.google.com/appsatwork to get more information about the benefits of "Going Google". I have recently started using Google Apps and I have to be honest....I've Gone Google along with 1.75 million other companies, that must mean something.

Coors Light Billboard "Colder Than Most People From Toronto"

Molson Coors Canada decided to pull a B.C. billboard saying Coors Light is “colder than most people from Toronto,” after public complaints.

Ferg Devins, the brewer’s chief public affairs officer, said the company will pull about 30 billboards throughout B.C.

“We basically realize we’ve had a misfire here,” Mr. Devins said. “It was a local insight. The intention was kind of playing off an east-west rivalry, but we’re sorry because obviously we’ve offended some people.”

The ad was designed by the Toronto firm DraftFCB, which refused comment on Tuesday. The controversy erupted after Kathryn Gallagher Morton, a Newmarket woman who was upset after she and her son spotted the ad while on a camping trip in B.C., complained to a Toronto newspaper.

‘‘We actually saw the humour in it all,’’ Ms. Gallagher Morton said on Tuesday. “We just couldn’t believe that Coors thought they could acquire customers by insulting them!’’

On Tuesday, Twitter was flooded with hundreds of tweets from upset Torontonians, as well as hundreds more telling Torontonians to lighten up and not to take themselves so seriously.

Soon enough, Molson Coors Canada announced, via Twitter, that it decided to pull the ads, which are part of a Coors Light campaign that encourages people to complete the phrase “colder than...”

Adam Moffat, spokesman for Coors Light, said the campaign, in its 12th week, was scheduled to end in early September, so the beer company decided that they “just ought to pull it down now.”
VIA: National Post By Emily Senger
As a Torontonian the Coors Light cold Toronto people billboard did not offend me, where has every ones sense of humor gone.

Great BillBoard Ads For Yellow Pages

A pair of great billboards for Yellow Pages found throughout Isreal. The first is a Billboard ad for private investigators and the second for magnets both of which you can find in your Yellow Pages directory. Great work from the ad agency SAA/Y&R in Tel Aviv.Advertising Agency: SAA/Y&R Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Group Creative Director: Yariv Twig
Copywriters: Eyal Padan, Sharon Refael
Art Directors: Asaf Covo, Shirley Bahar
Account Manager: Adam Avnon
Account Executive: Shiran Chen Barazani
Account Director: Galia Ashri
Planning: Hilla Tamir, Zohar Reznik
Group Creative Director: Amit Gal
Art Director: Ran Cory
Copywriter: Paul Paszkowski

Carlsberg Sinners Wanted For Vegas Billboard

Carlsberg, Sinners Needed For Vegas billboard in Toronto at the corner of Carlingview Drive and Fasken Road by the Airport.

Carlsberg Beer Billboard I spotted while driving down Carlingview Drive in Toronto the other day. The campaign is for the Sinners Needed For Vegas contest. The winners are to be announced at the end of May, see more at bestmate.ca. I'm going to have to keep the Blackberry at the ready more often to share some of the great billboards and other advertising trends in and around Toronto.

Great BillBoard Ads - OfficeMax Outdoor BillBoard

This is by far one of the greatest billboard ads I have seen in some time. OfficeMax wants us to get organized with Peter Walsh.
Advertising Agency: OfficeMax Branding Team, Naperville, USA
Creative Director: Mark Andeer
Art Director: Joshua Peterson
Creative Designer: Dwight Darling
Copywriter: Mark Manzo
Other additional credits: The Escape Pod (Chicago) and Atomic Props (St. Paul, MN)
Billboard created in: December 2008

McDonald's Four Bucks is Dumb Billboard

I'm Lovin' It, McDonald's finally gets exciting with their advertising. Billboards starting popping up around Seattle Washington the home of Starbucks for McDonald's, the billboards read "Four Bucks is Dumb" now serving espresso; other billboards read "Large is the New Grande". McDonald's released a statement calling the advertising campaign "a light-hearted, fun approach to our brand," aimed at promoting the company's McCafe coffee products. I'm sure Starbucks is not sharing in the same sentiments about the ad campaign.

"four bucks is dumb. now serving espresso"

Deb Trevino, director of global communications for Starbucks, responded to the McDonald's campaign by saying: "Comparative campaigns are all well and good but only when they're credible and authentic. If the claim is not supportable or the tone is off, you risk losing credibility."
Let the corporate bickering begin, I personally love the billboard it ads some excitement to the advertising world; let's hope Starbuck's comes back with a light hearted attack on McDonald's, they could be great considering the reputation of McD's food, do you really think they could make an espresso as good as Starbuck's?

Absolut Vodka Winning Lotto Numbers Billboard

Creative Billboard for Absolut, In An Absolut World The Winning Lottery Numbers Billboards. These are currently running in New York and Los Angeles, the numbers displayed change to show the winning combination's for upcoming lottery draws. To give the creative more contextual relevance they placed the New York board alongside a traditional lotto billboard showing the upcoming jackpot amount.Advertising Agency: TBWA\Chiat\Day New York, USA Chief Creative Officer: Mark Figliulo Group Creative Director: Rob Smiley Art Director: Dave Sakamoto Copywriter: Jonathan Marshall Retoucher: E-Graphics

Great Ads With A Summer Time Feel

In the spirit of summer 2008, a collection of hot summer weather themed advertising. A small collection of print ads, some funny, some not some of these great ads just say "enjoy the summer", others might make you look twice and a few might get a little well... let the advertising speak for itself...

Advertising in it's simplistic form, advertising a local car wash.

Hawaiian Tropic print ad, a must if you will be out in the sun.

If you plan on being out sight seeing this summer, please keep your eyes on the road at all times!
A classic great print ad from Wallis.

Nothing says summer like a BBQ with friends and a nice thick juicy steak, who better to advertise a great steak than Donald Trump? I could think of a million other people!

Of course drinking plenty of fluids is important throughout the summer, and below are 2 great examples of advertising in the summer from Perrier Water.

Perhaps water is not your drink of choice, beer advertising is everywhere so here is a great poster/billboard ad for Bud Light beer and a clever advertising campaign from Corona.

The beach and bikini's are the staples of summer, H&M has billboards everywhere.

Now if you plan any activities at the beach, please don't forget your cam, Olympus took us to the beach for this clever advertising campaign.

Finally, don't forget your sunglasses, those UV rays are terrible. Oakley has a strong message for the sun expressed through this print ad. You tell it Oakley you tell it!

Go on, now get out there are enjoy the summer. Advertisers are waiting for you.

The Condom, A Collection of Great Condom Ads

We know what is implied and it is done perfectly.

A nice way of sticking it to the competition.

A fun advertising effort by Johnson & Johnson in Brazil. The cardboard is positioned under the door and sells Jontex, a brand of condoms. The headline reads, "you do not know when it can be necessary."
This is not the only time the Jontex advertising team went creative. Here's another high profile placement . . . no explanation needed. Source: BrandweekNRX
These Durex condom ads were strategically placed in toll gates so that people would have to push into images of strategically placed women's rear ends to enter the subway station.
Source: InventorSpot

Clorets, Creative Outdoor Ad Campaign From China Ad Agency

Unique and very creative outdoor type billboard ad. Great way to promote the Clorets brand. Via: Ads Of The World.

Advertising Agency: JWT, Beijing, China
Creative Director: Jordan Xue
Art Director: Dechun Qiu
Copywriter: Su Wang