Bucking the latest trends in detergent advertising, Proctor & Gamble have created a retro ad campaign as a type of homage to their brands past packaging and now archetypal advertising style. These print ad archives are often viewed as antiquated, anti-feminist and even demeaning, so for P&G to celebrate their rich history is a cool thing. To coincide with the retro print ad, that ironically looks computer generated, P&G will also offer retro packaged bottles for a limited time only - just like their classic ads.
Bucking the latest trends in detergent advertising, Proctor & Gamble have created a retro ad campaign as a type of homage to their brands past packaging and now archetypal advertising style. These print ad archives are often viewed as antiquated, anti-feminist and even demeaning, so for P&G to celebrate their rich history is a cool thing. To coincide with the retro print ad, that ironically looks computer generated, P&G will also offer retro packaged bottles for a limited time only - just like their classic ads.
