P & G "Kids, Thanks Mom" 2012 Olympics Spot

P & G continues their success with another heartfelt ad from the "Thanks Mom" campaign, this tear jerker entitled "Kids 2012" is equally as powerful as the Best Job commercial.
To us they're Olympians. But to their moms, they'll always be kids. In this Procter & Gamble commercial, we see the world through the eyes of the moms of London 2012 Olympians.

Credits:
Ad Agency: Wieden + Kennedy, Portland
Director: Daniel Kleinman of Epoch Films (Kids spot)
Director: Alejandro González Iñárritu (Best Job spot)
Music: Divenire by Ludovico Einaudi

Just in case you missed the first ad, "Best Job" is below.

Proctor & Gamble Goes Retro with New Print Ad Campaign

Bucking the latest trends in detergent advertising, Proctor & Gamble have created a retro ad campaign as a type of homage to their brands past packaging and now archetypal advertising style.   These print ad archives are often viewed as antiquated, anti-feminist and even demeaning, so for P&G to celebrate their rich history is a cool thing.  To coincide with the retro print ad, that ironically looks computer generated, P&G will also offer retro packaged bottles for a limited time only - just like their classic ads.

 

 

P&G Ad "Never Walk Alone" Thank You Mom

Beautiful new commercial for P&G (Proctor & Gamble) entitled "You'll Never Walk Alone" featuring the music of Shirley Bassey. The ad simply says Thank You, Mom for all the wonderful things you do.
Credits:
Check out the new P&G commercial dedicated to all moms for everything they do. Watch for the television premiere on February 20! P&G. Proud sponsor of Moms.
Agency: Wieden+Kennedy, Portland
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Creative Directors: Jason Bagley, Eric Baldwin
Copywriter: Karl Lieberman
Art Director: Ryan O'Rourke
Agency Executive Producer: Ben Grylewicz
Agency Producer: Kevin Diller

Production Company: MJZ, Los Angeles
Director: Dante Ariola
Producer: Jeff Scruton
Line Producer: Nathalie Hill
DP: Fred Elms

Editorial: Rock Paper Scissors
Editor: Adam Pertofsky
Post Executive Producer: Linda Carlson
Post Producer: Suzy Ramirez

VFX: A52
Flame Artist: Andy McKenna
VFX Producer: Erin Sullivan
Titles/Graphics: Brand New School

Music: "You’ll Never Walk Alone" by Shirley Bassey
Composer: Rodgers and Hammerstein
Edited by: Stimmung Music
Producer: Ceinwyn Clark