New JELL-O Jiggle-It App | That's Right Even Jell-O has an App

New Jell-O Jiggle-It App created by the ad agency Crispin, Porter + Bogusky, uses an audio analyzer to detect a song’s beats per minute and energy level. You can pick any song in your iTunes library and this JELL-O cube will jiggle right with the beat.
CP+B enlisted the services of choreographer Troy Kirby on getting the moves down right for the app which is available for iPad and iPhone.
The Nitty Gritty: The JELL-O Jiggle-It app uses an original audio analyzer to detect a song’s BPM (beats per minute) along with its energy level throughout the track. The cube then pulls moves based strictly on those levels and the determined BPM—guaranteeing no dance is ever exactly alike. All the moves were designed in collaboration with a professional choreographer, and most can be triggered by a simple swipe gesture. The app also uses a cutting-edge, 3D engine to create the JELL-O cube’s authentic texture.

Axa App Makes a TV Ad You Can Really Get Into

A cool new ad campaign from Belgium Insurance company Axa, combines their innovative iPhone App with an interactive TV commercial. The ambitious product launch features an 'iMercial', as they coined it, that has the TV viewer scan a code with their iPhone to find out what happens to a home that has mysterious crash has hit a home. The viewer then gets to watch the remaining scene in a first person view from their iPhone. Not only is the marketing idea genius, the actual TV spot itself is as equally intriguing.


Credits:
Advertising Agency: Duval Guillaume Antwerp/Modem, Belgium
Creative Directors: Geoffrey Hantson, Lansen Walraet
Copywriter: Philippe Blondé
Art Director: Kristoff De Prins
TV Producer: Marc Van Buggenhout
Production/Chief Technology: Steven Pauwels
Graphic Designer/Interactive design: Jesse Van den Broeck
Animations: Digital Golum
Production Company: TRS Brussels
Director: Dirk Verheye
Producers: Mitchel Elsen, Frederik Zaman
D.O.P.: Ivan Mark
Sound: Sonicville