Showing posts with label creative. Show all posts
Showing posts with label creative. Show all posts
Re-Creations Of Our Children's Favorite Cereal Mascots Are Sure To Spoke Em But Awesome Art
Our favorite cereal's and their mascots transformed by illustrator and designer, Guillermo Fajardo and they are fantastic. He call's his collection The Breakfast Time Cereal Collection which includes digital art recreations of Captain Crunch, the Trix Rabbit, Count Chocula and Frosted Flakes's Tony the Tiger. Check out more of Guillermo HERE.
Labels:
advertising people,
creative,
Food and Drink
Music Makes More Milk - Really it Does
Studies show that if cows like a song they can produce more milk. Can you create a song that cows will love? If you answered yes then have we got a contest for you! Read on my cow loving music making friends and when your done be sure to head over to www.musicmakesmoremilk.com and make some music.
British Columbians to Compose Songs for Dairy Cows in New Online Challenge
The BC Dairy Association invites British Columbians to try their hand at composing original music for a burgeoning new audience of aficionados: milk producing dairy cows.
Developed by DDB Canada and its integrated groups Tribal DDB Vancouver, DDB Public Relations and OMD Vancouver, the online initiative entitled Music Makes More Milk takes as its basic premise a common observation among dairy farmers that cows respond positively to music.
“Over time, BC dairy farmers get to know their cows well. They understand their behaviour, their moods, their likes and dislikes,” says Dave Eto, executive director, BC Dairy Association. “One thing they’ve come to learn is that happy cows produce more milk.”
Music Makes More Milk contestants will use an online music composition tool to create original songs to play for the cows. The tunes of semi-finalist contestants - determined through a public voting system - will have their compositions played directly to cows on a BC dairy farm. Videos of the cows reacting to each shortlisted song will be shared online on November 7, 2012. Ultimately, it is the cows that will serve as the final judges of the contest, identifying an overall winner based on the highest milk production achieved while listening to the five finalists’ compositions. Music-related prizes will be awarded to 15 semi-finalist and five finalists, and the winning contestant will also receive a trip for four to the 55th Annual Grammy™ Awards in Los Angeles.
“You don’t need to be an accomplished composer to participate. The music composition tool was developed for all ages and music skillsets,” explains Dean Lee, creative director, DDB Canada. “As an added incentive to purchase and drink more milk, contestants can enter UPC codes on milk products to unlock additional sound effects and instruments to include in their composition.”
The online initiative is being supported with media relations, social media cultivation and a paid-media program with Global TV BC and Slice.ca.
In order to prime the cows for the contest, an accomplished quartet of classically trained musicians – led by Coast Symphony Orchestra conductor Edette Gagné– visited the Fraser Valley’s Valedoorn Farm yesterday and performed an “opening act” of Mozart numbers.
The six-week Music Makes More Milk contest launches to the public on Wednesday, October 10th, 2012 and the final winner will be announced on Monday, November 26th, 2012. Everyone is welcome to submit a tune at www.musicmakesmoremilk.com, but only British Columbians may enter the contest...The rest of Canada is not happy about that!
MORE COWBELL!
BC Dairy Association Explores Connection between Music and Milk Production
British Columbians to Compose Songs for Dairy Cows in New Online Challenge
The BC Dairy Association invites British Columbians to try their hand at composing original music for a burgeoning new audience of aficionados: milk producing dairy cows.
Developed by DDB Canada and its integrated groups Tribal DDB Vancouver, DDB Public Relations and OMD Vancouver, the online initiative entitled Music Makes More Milk takes as its basic premise a common observation among dairy farmers that cows respond positively to music.
“Over time, BC dairy farmers get to know their cows well. They understand their behaviour, their moods, their likes and dislikes,” says Dave Eto, executive director, BC Dairy Association. “One thing they’ve come to learn is that happy cows produce more milk.”
Music Makes More Milk contestants will use an online music composition tool to create original songs to play for the cows. The tunes of semi-finalist contestants - determined through a public voting system - will have their compositions played directly to cows on a BC dairy farm. Videos of the cows reacting to each shortlisted song will be shared online on November 7, 2012. Ultimately, it is the cows that will serve as the final judges of the contest, identifying an overall winner based on the highest milk production achieved while listening to the five finalists’ compositions. Music-related prizes will be awarded to 15 semi-finalist and five finalists, and the winning contestant will also receive a trip for four to the 55th Annual Grammy™ Awards in Los Angeles.
“You don’t need to be an accomplished composer to participate. The music composition tool was developed for all ages and music skillsets,” explains Dean Lee, creative director, DDB Canada. “As an added incentive to purchase and drink more milk, contestants can enter UPC codes on milk products to unlock additional sound effects and instruments to include in their composition.”
The online initiative is being supported with media relations, social media cultivation and a paid-media program with Global TV BC and Slice.ca.
In order to prime the cows for the contest, an accomplished quartet of classically trained musicians – led by Coast Symphony Orchestra conductor Edette Gagné– visited the Fraser Valley’s Valedoorn Farm yesterday and performed an “opening act” of Mozart numbers.
The six-week Music Makes More Milk contest launches to the public on Wednesday, October 10th, 2012 and the final winner will be announced on Monday, November 26th, 2012. Everyone is welcome to submit a tune at www.musicmakesmoremilk.com, but only British Columbians may enter the contest...The rest of Canada is not happy about that!
Labels:
creative,
Got Milk,
online campaigns
Manhattan Skyline Timelapse | Patrick Vale
An Empire State of Pen is a awesomely epic timelapse video of artist Patrick Vale drawing the view of the Manhattan skyline from the Empire State Building.
The music and song is Moanin' by Charles Mingus. Patrick did this over a period of 4 or 5 days, You can see more of Mr. Vale's work here at patrickvale.co.uk.
tshirtOS | The World's First Wearable Shareable Programmable T-Shirt
tshirtOS is the world's first wearable, sharable, programmable t-shirt.
The original canvas of personal-expression, innovated by Ballantine's and Cutecircuit.
A working, digital t-shirt that can be programmed by an iOS app to do whatever you can think of.
Ballantine's believes in the power of personal expression and want to make tshirtOS available for everybody to buy. You can express your interest on their Facebook page at http://www.tshirtos.com and register your interest.
Credits:
Agency: Work Club
Director: Kim Gehrig
Music: original score by Portasound.
The Art Of Logo Design
PBS OffBook presents The Art of Logo Design.
Logos surround us in digital and physical space, but we rarely examine the thought and artistic thinking that goes into the design of these symbols. Utilizing a silent vocabulary of colors, shapes, and typography, logo designers give a visual identity to companies and organizations of all types. From cave painters to modern designers, artists throughout history have been reducing the complex down to simple ideas that communicate with the world.
The Art Logo Design features: Stephen Heller, Sagi Haviv, Kelli Anderson, and Gerard Huerta. Produced by Kornhaber Brown.
Labels:
ad industry,
creative
A Visual Poem "For Those Lost, Just Not Forgotten"
For Those Lost, Just Not Forgotten
Director Cole Webley just completed this beautiful, powerful and moving passion project, a short film titled "For Those Lost, Just Not Forgotten".
"The film is a visual expression of the angst of being lost - emotionally," explains Webley. "It represents something we all go through, and something that is integral to the human experience. We certainly don't like it, but we almost can't avoid feeling this way at some time or another."
The imagery of the film is set to a poem written by Chateau Bezerra, an Art Director at AKQA, whom Webley went to university with and where the two collaborated on some of the director's first spec work.
Feeling the need to re-charge his batteries, after a busy year shooting commercial films, Webley began this project as a personal creative outlet. He had been shooting a lot of footage and was in the process of editing it together, and trying to figure out a way to tie it all together, when he showed the footage to Bezerra who was immediately inspired to write the poem.
Webley instantly fell in love with the poem, and it provided him with the structure and the narrative he'd been seeking. He then shot more footage, to fill in the gaps, and began cutting it to the poem after the voice over was recorded.
Credits:
Directed, Photographed, and Edited by Cole Webley
A Poem by Chateau Bezerra
Music by Adam Taylor
Narration by Jessica Vizzone
Cole Webley is represented by Holiday Films in Canada, and by Uber Content in the US.
Thanks Shannon
Labels:
creative,
creative ads
"You Are Your Words" American Heritage Dictionary Web Launch Promo
To celebrate the launch of the 5th edition of The American Heritage Dictionary, Mechanica and Lollipop have created an interactive experience around the concept "You Are Your Words." The core of the concept is that the words you use are about more than just communicating – they tell the world who you are. And today, through emails, tweets, posts and other forms of communication, our words define us more deeply and broadly than ever.
The site brings this concept to life in a very dynamic and personal way, by engaging people to create a self-portrait in their own words. Visitors to YouAreYourWords.com can upload a photo or use their webcam to take a picture of themselves. They can then connect to Facebook or Twitter to pull in words from their social stream, or enter words that best define who they are. From there, Lollipop created a server-side application that composites a user’s words with their photo, creating a unique word-based self portrait.
One of the largest challenges on this project was to develop an engaging interactive experience that didn’t rely on Flash or HTML5 functionality. The site is built on a Ruby on Rails infrastructure and uses front-end technologies that do not require the use of plug-ins or advanced browsers.
Credits:
Client: American Heritage Dictionary – 5th Edition
Creative Agency: Mechanica,
Jim Garaventi, Partner/Creative Director
Libby Delana, Partner/Creative Director
Brand Director - Julie Carney
Executive Producer - Eric Freedman
Interactive Production Company: Lollipop, Toronto
Thanks Shannon
Labels:
creative,
online campaigns
Christmas Laser Graffiti for Vodafone
This Christmas, Vodafone wanted to do something a little different - so they shipped in some cutting-edge laser graffiti technology from Spain and asked Ireland's most talented graffiti artists to paint Christmas messages from their Vodafone Playground Facebook wall on the sides of buildings across Ireland.
Armed with this seriously cool kit the team, including renowned street artist Maser, created spectacular shows in three Irish cities, painting the sides of iconic buildings with lasers, surprising and delighting unsuspecting Christmas shoppers.
Credits:
Ad Agency: Cybercom
Client: Vodafone
Labels:
Christmas Commercials,
creative
Lexus Unveils The Lexus Fashion Workshop
In an artistic twist on recycling, Lexus challenged four of today's most exciting designers to create innovative fashion items using parts from the Lexus CT 200h (a car that is 90 percent recyclable). The designers created jewelry, clothing, shoes and a very dramatic and Gaga-esque headpiece from gaskets, floor mats and hose clamps.
The Lexus Fashion Workshop will appear in the January 2012 issue of Vogue, on newsstands this week.
Elevating the notion of recycling to an art form, Lexus challenged four of fashion’s most inventive designers to rethink their notions of automotive design for an advertising campaign to appear in Vogue. Using some of the more than 2,000 individual parts of a completely dismantled Lexus CT hybrid, a vehicle that is 90 percent recyclable*, the designers created fashionable works of art as part of The Lexus Fashion Workshop.
From crank bearings to exhaust gaskets, the designers took on the challenge with verve, turning some of the best engineered auto parts into innovative fashion accessories – all while driving home the beauty of recycling.
·“Environmental Crown of Virtue”—A truly head-turning piece designed by Moss Lipow using a transmission starter and exhaust manifold gasket.
·“The Valve Collection”—Designed by jewelry creator Eddie Borgo using valve lifters, crank bearings and hose clamps.
·“Nomadic Sanctuary”—A sleek trench coat, shorts and clutch designed by John Patrick, featuring floor mats made from plant-based plastic, sustainable sound-dampening material, wire harness, leather seat covers and cargo covers
· “The Luna Shoe”—Created by Alejandro Ingelmo using armrest leather trim and clear plastic tubing.
“Merging the worlds of luxury automobiles, art and fashion is another example of how Lexus is 'Engineering Amazing' or maybe more appropriately, 'Engineering Unexpected',” said Brian Smith, vice president of marketing for Lexus. “We were able to challenge four designers to turn one of our most progressive hybrid vehicles into innovative fashion pieces, inspiring the designers, and the world, to see things differently.”
The four pieces will be highlighted in a six-page advertisement in the January 2012 issue of Vogue.Behind-the-scenes videos of the Lexus CT hybrid being dismantled piece-by-piece are available at Vogue.com/Promotions/Lexus. Additionally, a series of exclusive interviews with the four designers will be posted throughout December.
More here.
The Lexus Fashion Workshop will appear in the January 2012 issue of Vogue, on newsstands this week.
Elevating the notion of recycling to an art form, Lexus challenged four of fashion’s most inventive designers to rethink their notions of automotive design for an advertising campaign to appear in Vogue. Using some of the more than 2,000 individual parts of a completely dismantled Lexus CT hybrid, a vehicle that is 90 percent recyclable*, the designers created fashionable works of art as part of The Lexus Fashion Workshop.
From crank bearings to exhaust gaskets, the designers took on the challenge with verve, turning some of the best engineered auto parts into innovative fashion accessories – all while driving home the beauty of recycling.
·“Environmental Crown of Virtue”—A truly head-turning piece designed by Moss Lipow using a transmission starter and exhaust manifold gasket.
·“The Valve Collection”—Designed by jewelry creator Eddie Borgo using valve lifters, crank bearings and hose clamps.
·“Nomadic Sanctuary”—A sleek trench coat, shorts and clutch designed by John Patrick, featuring floor mats made from plant-based plastic, sustainable sound-dampening material, wire harness, leather seat covers and cargo covers
· “The Luna Shoe”—Created by Alejandro Ingelmo using armrest leather trim and clear plastic tubing.
“Merging the worlds of luxury automobiles, art and fashion is another example of how Lexus is 'Engineering Amazing' or maybe more appropriately, 'Engineering Unexpected',” said Brian Smith, vice president of marketing for Lexus. “We were able to challenge four designers to turn one of our most progressive hybrid vehicles into innovative fashion pieces, inspiring the designers, and the world, to see things differently.”
The four pieces will be highlighted in a six-page advertisement in the January 2012 issue of Vogue.Behind-the-scenes videos of the Lexus CT hybrid being dismantled piece-by-piece are available at Vogue.com/Promotions/Lexus. Additionally, a series of exclusive interviews with the four designers will be posted throughout December.
More here.
Labels:
creative,
environmental ads,
lexus
3.2 Million Ink Dots = Hero by Miguel Endara
This video is the making of "Hero," a drawing of Miguel Endara's dad composed entirely out of 3.2 million ink dots.
Miguel created this fantastic piece with, believe it or not just one pen, the pen is a micron .005, made in Germany.
He states the 3.2 million is not an exact number, but very very close to the real number. He multiplies his speed of plotting (how many dots he puts down per 10 seconds) with the number of hours he worked on each section.
Credits:
Music by Bonobo - Noctuary
Created and Produced by Miguel Endara
Labels:
creative,
creative ads,
VIRAL
New JELL-O Jiggle-It App | That's Right Even Jell-O has an App
New Jell-O Jiggle-It App created by the ad agency Crispin, Porter + Bogusky, uses an audio analyzer to detect a song’s beats per minute and energy level. You can pick any song in your iTunes library and this JELL-O cube will jiggle right with the beat.
CP+B enlisted the services of choreographer Troy Kirby on getting the moves down right for the app which is available for iPad and iPhone.
The Nitty Gritty: The JELL-O Jiggle-It app uses an original audio analyzer to detect a song’s BPM (beats per minute) along with its energy level throughout the track. The cube then pulls moves based strictly on those levels and the determined BPM—guaranteeing no dance is ever exactly alike. All the moves were designed in collaboration with a professional choreographer, and most can be triggered by a simple swipe gesture. The app also uses a cutting-edge, 3D engine to create the JELL-O cube’s authentic texture.
Labels:
apps,
creative,
iPhone App
LG Chocolate Phone Avatar Portal Commercial
Newest ad for the LG Chocolate Phone featuring a promo of the Avatar Portal movie.
Advertising Agency: BBH, Shanghai, China
Executive Creative Director: Johnny Tan
Producer/Head of Production: Rebecca So
Creative Director: Kelly Pon
Editorial Company: N/A
Editor: Bob Mori, Santa Monica, CA
Visual Effects Company: Radium, Santa Monica, CA
Exec Prod: Jeff Blodgett
Production company: Backyard Productions, Venice, CA
Director: Rob Pritts
DP: Christophe Lanzenberg
Producer: Carr Donald
Exec. Producer: Kris Mathur
Where Shot: LA
Aired: December 2009
Advertising Agency: BBH, Shanghai, China
Executive Creative Director: Johnny Tan
Producer/Head of Production: Rebecca So
Creative Director: Kelly Pon
Editorial Company: N/A
Editor: Bob Mori, Santa Monica, CA
Visual Effects Company: Radium, Santa Monica, CA
Exec Prod: Jeff Blodgett
Production company: Backyard Productions, Venice, CA
Director: Rob Pritts
DP: Christophe Lanzenberg
Producer: Carr Donald
Exec. Producer: Kris Mathur
Where Shot: LA
Aired: December 2009
Labels:
creative,
LG,
MOVIE PROMOS
The GAP Sprize™ Loyalty Program Launch
The Gap introduces Sprize™, shopping turned on its head. Gap is literally turning shopping on its head with the Vancouver launch of a new loyalty program. Called Sprize™, the program, which is a retailing first, allows shoppers to buy clothing at full price and receive automatic credits should it go on sale any time in the following 45 days.
“We’re taking away the frustration and worry over buying a product at full price, and then seeing the price drop soon afterwards,” said Marka Hansen, president of Gap Brand North America, in a release. “Sprize will give our customers the confidence and instant gratification of buying what they want when they want it.”
Advertising Agency: Cossette, Vancouver, Canada
Creatives: Bart Bachelor, Bryan Collins, Rob Sweetman
Producer: Wendy Moriarty
Account Management: Bianca Knop, Nadine Wilson
Aired: November 2009
“We’re taking away the frustration and worry over buying a product at full price, and then seeing the price drop soon afterwards,” said Marka Hansen, president of Gap Brand North America, in a release. “Sprize will give our customers the confidence and instant gratification of buying what they want when they want it.”
Advertising Agency: Cossette, Vancouver, Canada
Creatives: Bart Bachelor, Bryan Collins, Rob Sweetman
Producer: Wendy Moriarty
Account Management: Bianca Knop, Nadine Wilson
Aired: November 2009
Labels:
ad industry,
creative,
great advertising
How The Internet Has/Is Changing Advertising
Epipheo Studios presents "How the Internet is Changing Advertising", a short history of communication and how the internet is a new medium that has thrown out the old rules of communication.
For many of you this wont be anything new but for the rest of you, pay attention or you'll be playing catch up in the advertising game. These guys might be onto to something with all this epiphany epipheo talk.
Found via: http://www.doctorbrand.it - Thanks
Found via: http://www.doctorbrand.it - Thanks
Labels:
ad industry,
creative,
Social Media Advertising
Continental Airlines Sweet Ride Kommitted and Asylum Do Joint Flyover for New Spot
Continental Airlines gives us a sweet ride in their newest commercial out of the Work Hard Fly Right campaign. Kommitted Director Nathan McGuinness just completed a close collaboration with The Kaplan Thaler Group and VFX studio Asylum to create Features, an energetic new spot for Continental Airlines. The elaborate :30 is a blend of live action and VFX footage that required a unique synthesis between the two companies in order to meet the exact vision of the agency as it develops its campaign promoting the airline's newest-in-the-industry fleet.
The spot features close-up shots of an airliner's sleek fuselage and engines, with sunlight glinting off metal as a deceptive voiceover touts aerodynamic design, fuel efficiency, and interior comfort to lead the viewer into thinking they are viewing a standard car commercial. These images alternate with lightning-quick flashes of sleek instrument panels, leather chairs, and a television monitor showing a car cruising down a winding road. Just after the ruse is revealed by the voiceover proclaiming that the vehicle can do "zero to five hundred before you even realize you're in the air," a Continental jet rockets through the clouds.
Client: Continental Airlines
Spots Title: Features
Air Date: October 2009
Agency: Kaplan Thaler Group
CD(s): Jack Cardone, Michael Grieco
Managing Dir/Broadcast Producer: Lisa Bifulco
Producer: Tim LeGallo
Account Director: Chisato Murata
Prod Company: Kommitted
Director: Nathan McGuinness
EP: Marc Siegel
Producer: Jodi Fisher
Production Supervisor: Moira Hurley
Editorial: Cosmo Street
Editor: Adrienne Gits
Producer: Jerry Sukys
Post/Effects: Asylum
EP: Michael Pardee
Producer: Diana Cheng
Bidding Producer: Michael Hanley
Coordinator: Jennie Burnett
CG Supervisor/Producer: Jeff Werner
VFX Supervisor: Jonathan Hicks
Shoot Location: Newark Airport, NJ
The spot features close-up shots of an airliner's sleek fuselage and engines, with sunlight glinting off metal as a deceptive voiceover touts aerodynamic design, fuel efficiency, and interior comfort to lead the viewer into thinking they are viewing a standard car commercial. These images alternate with lightning-quick flashes of sleek instrument panels, leather chairs, and a television monitor showing a car cruising down a winding road. Just after the ruse is revealed by the voiceover proclaiming that the vehicle can do "zero to five hundred before you even realize you're in the air," a Continental jet rockets through the clouds.
Client: Continental Airlines
Spots Title: Features
Air Date: October 2009
Agency: Kaplan Thaler Group
CD(s): Jack Cardone, Michael Grieco
Managing Dir/Broadcast Producer: Lisa Bifulco
Producer: Tim LeGallo
Account Director: Chisato Murata
Prod Company: Kommitted
Director: Nathan McGuinness
EP: Marc Siegel
Producer: Jodi Fisher
Production Supervisor: Moira Hurley
Editorial: Cosmo Street
Editor: Adrienne Gits
Producer: Jerry Sukys
Post/Effects: Asylum
EP: Michael Pardee
Producer: Diana Cheng
Bidding Producer: Michael Hanley
Coordinator: Jennie Burnett
CG Supervisor/Producer: Jeff Werner
VFX Supervisor: Jonathan Hicks
Shoot Location: Newark Airport, NJ
Labels:
creative
Five Senses Typophile Film Festival Creativity
A typographic celebration of our five senses stunningly beautiful, created for the Typophile Film Festival.
Handcrafted by BYU design students and faculty, for the 5th Typophile Film Festival. A visual typographic feast about the five senses, and how they contribute to and enhance our creativity. Everything in the film is real—no CG effects. Shot with a RED One, a Canon EOS 5D Mark II, a Canon EOS 40D, and a Nikon D80. Stop motion created with Dragon Stop Motion.
Creative Director & Faculty Mentor: Brent Barson
Writing & Storyboarding:Brent Barson, Jessica Blackham, Analisa Estrada, Meg Gallagher, John Jensen, Regan Fred Johnson, Colin “The Pin” Pinegar
Construction, Paint & Glue:Brent Barson, Wynn Burton, Analisa Estrada, Meg Gallagher, Olivia Juarez Knudsen, Casey Lewis, Reeding Roberts, Deven Stephens, Brian Christensen (Brain Sculpture)
Animators:Brent Barson, Wynn Burton, Analisa Estrada, Meg Gallagher, Olivia Juarez Knudsen, Reeding Roberts, Deven Stephens
Cinematographer: Wynn Burton
Editing:Brent Barson, Wynn Burton, Analisa Estrada, Meg Gallagher, Reeding Roberts
Hand Models: Analisa Estrada, Meg Gallagher, Olivia Juarez Knudsen, Deven Stephens, Michelle Stephens
Original Music: micah dahl anderson
Handcrafted by BYU design students and faculty, for the 5th Typophile Film Festival. A visual typographic feast about the five senses, and how they contribute to and enhance our creativity. Everything in the film is real—no CG effects. Shot with a RED One, a Canon EOS 5D Mark II, a Canon EOS 40D, and a Nikon D80. Stop motion created with Dragon Stop Motion.
Creative Director & Faculty Mentor: Brent Barson
Writing & Storyboarding:Brent Barson, Jessica Blackham, Analisa Estrada, Meg Gallagher, John Jensen, Regan Fred Johnson, Colin “The Pin” Pinegar
Construction, Paint & Glue:Brent Barson, Wynn Burton, Analisa Estrada, Meg Gallagher, Olivia Juarez Knudsen, Casey Lewis, Reeding Roberts, Deven Stephens, Brian Christensen (Brain Sculpture)
Animators:Brent Barson, Wynn Burton, Analisa Estrada, Meg Gallagher, Olivia Juarez Knudsen, Reeding Roberts, Deven Stephens
Cinematographer: Wynn Burton
Editing:Brent Barson, Wynn Burton, Analisa Estrada, Meg Gallagher, Reeding Roberts
Hand Models: Analisa Estrada, Meg Gallagher, Olivia Juarez Knudsen, Deven Stephens, Michelle Stephens
Original Music: micah dahl anderson
Labels:
advertising people,
creative
Estee Lauder Connects With Social Media | Free Makeover and Photo Shoots
So how does a cosmetics and fragrance giant like Estee Lauder find a way to connect to women and social media? Simple, just offer a free makeover and photo shoot that can be used on your social network page, or website. Don't look so surprised, this is actually a brilliant marketing plan now isn't it?
Jack Neff at AdAge does a much better job explaining the details, I'm heading to Bloomingdale's for my free makeover, they can keep the photo I need a makeover!
Jack Neff at AdAge does a much better job explaining the details, I'm heading to Bloomingdale's for my free makeover, they can keep the photo I need a makeover!
BATAVIA, Ohio (AdAge.com) -- The venerable Estee Lauder cosmetics brand has found a seemingly natural way to connect with social media: offering free makeovers and photo shoots at its department-store cosmetics counters coast-to-coast to produce shots women can use for their online profiles.
The promotion, which kicks off Oct. 16 at Bloomingdale's in New York and will extend initially to Macy's, Saks and other Bloomingdale's stores in Southern California, Miami and Chicago, also includes a giveaway of a 10-day supply of foundation.
Defying convention in a prestige cosmetics industry that has buried consumers under piles of makeup totes and other "gifts with purchase" for decades, no purchase is required for these gifts. The gift that the brand hopes will keep on giving is that the profile photos include the Estee Lauder logo in the background, which, assuming they aren't Photoshopped into oblivion, could give the brand lasting presence on Facebook beyond its own 27,000-member plus fan page. The promotion is being plugged on that page, as well as on Estee Lauder's website, and the company is also using PR to spread the word.
With a target age of 35 to 55, Estee Lauder consumers aren't necessarily prototypical social-media mavens. But the promotion has a dual strategy, said spokeswoman Tara Eisenberg: helping contemporize the brand for younger women while recognizing that somewhat older women have rapidly embraced social media, too.
The initial flight of a half-dozen such events is something of a test that, if successful, could be extended to more stores and cities, Ms. Eisenberg said. "It's not something you can do every day," she said, "because you do have to hire a photographer."
The photographer will do "some minor retouching," she said. "Nothing crazy, print out the picture and also e-mail it to the customer."
Purchase isn't required, but the promotion does get women to the counter to talk with reps and try makeup, a habit Estee Lauder and the prestige beauty industry, hit hard by recession, would like to help restore.
Labels:
BRAND MARKETING,
creative,
estee lauder
An Initiative Of Volkswagen | The Funny Safety Theory
Volkswagen VW creates a bottomless trash can promoting a happier environmentally better world. The Swedish site http://www.rolighetsteorin.se/ which translates in english to mean a Funny Safety Theory has ideas on how to do just that.
Varldens djupaste soptunna - The worlds deepest dustbin.Throwing garbage in a garbage can instead of on the ground should not reasonably be so difficult. Surprisingly, many still fail with this. Can we get more people to throw rubbish in the bin instead of on the ground by making it more fun? The result you see here.
Pianotrappan - Take the stairs."Take the stairs instead of escalators or elevator and feel better" is something you often hear or maybe read in Sunday attachments. Few if any people have followed this advice. Can we get more people to take the stairs over the escalator on a normal day in Stockholm, by making it more fun to take the stairs? The result you see here.
Labels:
creative,
Volkswagen VW
Wrigleys Orbit Gum Can't Touch This
Wrigley's Orbit Gum, new marketing campaign wants to protect their packaging design for consumers by giving you the option to visit their new micro site and create ugly packaging for you Orbit gum bottle. The promo spot is perfectly set to the music of MC Hammer's "You Can't Touch This".
From Micheal Jackson's Original Skin to Cigarette Butts you can create your own at the Orbit Czech Republic site HERE.
Advertising Agency: MarkBBDO Prague, Czech Republic
Creative Directors: Leon Sverdlin, Andrej Štuk
Art Director: David Suda
Copywriter: Ondrej Soucek
Account manager: Sarka Pazderova
Released: June 2009
Advertising Agency: MarkBBDO Prague, Czech Republic
Creative Directors: Leon Sverdlin, Andrej Štuk
Art Director: David Suda
Copywriter: Ondrej Soucek
Account manager: Sarka Pazderova
Released: June 2009
Labels:
ad industry,
creative,
Wrigely's
Golden Double Stuf Oreo Office Challenge Donald J. Trump Peyton Manning Eli Manning
Oreo Cookies commercial with The Trump, and star NFL quarterbacks Peyton and Eli Manning make this ad entertaining enough even for us adults. When his bid to purchase the Double Stuf Racing League is thwarted, Donald Trump summons DSRL superstars Peyton and Eli Manning to his office and challenges them to a lick race using a Golden Double Stuf Oreo. The stakes? The league itself. Luckily for Trump, he's got a trick up his sleeve.
Client: Kraft Foods
Agency: Draftfcb New York
Production Company: Pony Show Entertainment
Director: Peter Berg
Executive Creative Director: Terri Meyer and Sandy Greenberg
Assoc Creative Director: Todd Eisner, Greg Wikoff
Art Director: Todd Eisner
Copywriter: Greg Wikoff
Exec Agency Producer: Paddy Giordano and Jennifer Glendining
Executive Producer: Susan Kirson
Country: United States of America
Client: Kraft Foods
Agency: Draftfcb New York
Production Company: Pony Show Entertainment
Director: Peter Berg
Executive Creative Director: Terri Meyer and Sandy Greenberg
Assoc Creative Director: Todd Eisner, Greg Wikoff
Art Director: Todd Eisner
Copywriter: Greg Wikoff
Exec Agency Producer: Paddy Giordano and Jennifer Glendining
Executive Producer: Susan Kirson
Country: United States of America
Labels:
creative,
Food and Drink,
funny ads
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