More than just a namesake, Kraken Rum have taken the legend of a mythical sea beast to all facets of their marketing strategies. This includes their antique bottle design, cool label art and now ambitious advertising campaign. The dark spiced rum may be owned by a New Jersey based company called Proximo Spirits, but their effective branding techniques conjure up a much more exotic image. Their tie in with the lore of the beast of the blackset seas works perfectly with the ads stark and stylish look, which is highlighted by the spot's inventive and cool animation.
Showing posts with label liquor ad. Show all posts
Showing posts with label liquor ad. Show all posts
Jack Daniel's "King Bee" Has to Be the Coolest Bee in Advertising History
Jack Daniel's introduces us to their new whiskey brand Tennessee Honey with a great new product launch ad campaign titled 'King Bee'. The legendary whiskey company, along with ad agency Arnold Worldwide have created a great spot that features incredible visuals that combine 3D animation with live action scenes. The results are visually astounding, as we follow the cool bee smashing his way into the new sweet brown nectar.
Credits:
Advertising Agency: Arnold Worldwide, USA
Chief Creative Officer: Pete Favat
Group Creative Director: Wade Devers
Art Directors: Jeremy Boland, Wade Devers, Allie Hughes
Copywriter: Peter Hughes
Agency Producers: Billy Near, Bill Goodell, Ben Ouellette
Group Account Director: Paul Nelson
Account Director: Nate Stewart
Account Manager: Shannon Coletti
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