The Lynx Effect Celebrates 1 Million Fans with Rube Goldberg Machine

The Lynx Effect celebrates achieving 1 million Facebook fans (in the UK) with a creative web film and the Rube Goldberg Machine. The film also features several references and brief clips of popular Axe and Lynx ads including: angel wings (from the Excite campaign), Converse and undies ("Getting Dressed') and the little Chocolate Man.

The music is by Max and Simon and the film is the work of the TMW and it only took 58 takes.

Lynx & Lucy Pinder Say Sorry For The Banned Ads

The recent banned ads with Lucy Pinder for Lynx actually got the brand to release a interesting apology. The online video has Lynx asking Pinder for give them their stuff back.
If you missed the banned spots, see them here.

Lynx Dry Ad and Lucy Pinder Get Banned In The UK

Lucy Pinder and the Lynx Dry ad campaign gets banned by the UK's Advertising Standards Authority because they are said to be sexually suggestive, indecent, provocative, glamorize casual sex and objectify women, so there ya go.

Here's a behind the scenes look into all three commercials in the campaign.

Lynx said the campaign is simply what the target, young men "come to expect, and were comfortable with the typical narrative, tone and content seen in advertising for the brand" and in relation to beach-based ads, "she [the model in the ad] was not undressed to an extent that would be in any way unusual in that location."

New Lynx/Axe Spot Uses Shortcut Scrubbing In Viral Ad

Tired of the all the Lynx/Axe viral spots yet, well this one created by Razorfish uses a cool effect called "shortcut scrubbing." Razorfish says it's the first time it's ever been used in an ad, view the spot to see the interactive instructions. Play this video, click on the timeline and press 5 7 3 8 to get the Lynx Effect. Good stuff.Keep your eye on the clown in background too.