Reebok Classics and Alicia Keys "Girl Inspired" TV Commercial

The new Reebok commercial “"Girl Inspired"” is bold & beautiful, striking a chord and with a rhythmic intensity that is the fusion of music video and an all-out powerful brand spot for agency mcgarrybowen. Reebok and Alicia Keys have a new and exciting partnership and design collaboration. Alicia's first project with Reebok is the launch of her own signature collection, which includes a new take on the Freestyle Hi (also known as the 5411), Freestyle Double Bubble, Classic Nylon Slim and Princess.

To support the launch of her new Reebok Classics signature collection, Alicia Keys is featured in this TV commercial directed by Samuel Bayer. Set to an exclusive version of her upcoming new single, Girl on Fire, the story showcases how Alicia inspires and empowers women through her soul-searching journey to the top. The story takes place in the world's greatest canvas and Alicia' hometown -- New York City.

Credits:
Title: “Girl Inspired” :30
Advertising Agency: mcgarrybowen, New York, NY
Executive Creative Director: Mark Koelfgen
Associate Creative Director: Jamie Massam
Associate Creative Director: Cooper Smith
Account Director: Alison Stratten
Account Supervisor: Heather Livengood
Executive Producer: Steve Ford
Assistant Producer: Nick Bourne
Production Company: Serial Pictures NY & Serial Pictures CA
Director: Samuel Bayer
Executive Producer: Violaine Etienne
Head of Production: Peter Fitzgerald
Producer: Richard Berman
Editorial Company: Cut + Run
Editor: Gary Knight
Assistant Editor: Zach Patten
Producer: Melati Pohan
Executive Producer: Rana Martin
Telecine: Company 3, New York, NY
Colorist: Tom Poole
Visual Effects: Smoke & Mirrors, New York, NY
Artist: Sam Caine
Assistant Artist: Dan Bowhers
Audio Post: Plush, New York, NY
Mixer: Rob Fielack

Reebok CrossFit Guinness World Record Laregst 3D Street Art

Reebok CrossFit, a revolutionary strength and conditioning programme, teamed up with artists 3D Joe and Max to break the Guinness World Record for the largest ever 3D street art. The painting measured an impressive 1,160.4m² and was unveiled at London's West India Quays, Canary Wharf. Here the public were invited to take part in a Reebok CrossFit WOD (workout of the day) on the spectacular artwork.

Reebok Reetone Print Ads

Reebok, appropriately named after an African gazelle, latest marketing campaign features print ads simply titled "Paint", "Newspaper" and "Plant".  The photos effectively demonstrates how the British based companies footwear can tone butts and legs during normal daily activity.   

Credits:
Advertising Agency: DDB Entertainment, Berlin, Germany
Art Director: Stephanie Barth

Sidney Crosby Reebok Commercial | Extended Version

AudioEngine Mixer and Partner Rex Recker, in collaboration with NYC's Gotham and Smuggler's Henry Alex Rubin, mixed an entertaining Reebok Sports Licensed Division's Speedwick spot starring the NHL Pittsburgh Penguins' Sidney Crosby and Maxime Talbot.

When the two standouts face off in Crosby's basement, firing pucks across the room into Sidney's childhood clothes dryer, Recker ensured that the booming noise of the puck colliding with the metal crossbar, and additional game play sounds, synched perfectly with the onscreen action. audioEngine also facilitated the transition from live action to the still logo shots with the mix of an upbeat track that kicks in at the contest's conclusion.
Credits:
Client: Reebok
Spot title: Sid vs Max Full
Air Date: March 2010
Agency: Gotham
CD: Michael Jordan
AD: Pat Walsh
Copy: Michael Jordon
Producer: Neal Bergman
Prod Co: Smuggler NYC
Director: Henry Alex Rubin
DP: Darren Lew
Producer: Elizabeth Amaral
Editorial Co: PS 260
Editor: JJ Lask
EP: Zarina Mak
Producer: Amy Kommats
Audio Post Co: audioEngine NYC
Mixer: Rex Recker
Producer: Charles Nickles
Shoot Location: Pittsburgh, Pennsylvania

New Reebok ZigTech Spot

New spot for Reebok, ZigTech features the music of a friend of ours here at Great-Ads, the music is composed by Glyn M. Owens and the vocals are by the lovely Davina Jones.

Reebok EasyTone commercial "Black and White"

Here is yet another ad from the Reebok Easy Tone Better Legs and a Better Butt advertising campaign. In case you missed the first commercial here you go.....Better Legs and a Better Butt.