Boys Behaving Badly Makes For A Good PSA Ad Campaign

From the UK comes an effective yet somewhat disturbing public service announcement trying to raise awareness for the foul behavior displayed by professional footballers. This PSA ad campaign clearly gets it's message across in this very realistic spot. Realistic not just because of the ads effective use of foul language, but sadly more true to the fact that many classrooms actually witness this type of bad behavior.

Advertising Agency: BETC, London, UK
Director: Johnny Maginn
Production Company: Mustard Films
Producer: John Doris
Editor: Simon WiIlcox
Post Production: Golden Square
Sound Design: Pure Soho
DoP: Darren Tiernan
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