An ingenious billboard ad campaign from the Netherlands demonstrates the power of suggestion in advertising, albeit a view that no one wants to see. The drawn out billboard campaign titled 'Males Stripper' features a simple caption reading "The sooner you advertise here, the better", which Dutch commuters patiently followed along with over several weeks. The clever "advertise here" ad campaign by Interbest Outdoors then actually thanked the new sponsors who took out the space, with the line "Phew! Thanks Radio 2", ultimately saving us from the feared money shot that only existed in our minds.
Advertising Agency: Y&R Not Just Film Amsterdam, Netherlands
Copywriter: Robin Zuiderveld
Art Director: Marq Strooy
Photographer: Morad Bouchakour