In the new TV ad for vitaminwater zero, a frog sees a beautiful woman drinking their new brand "glow" and thinks she is a princess. The frog then begins a hilarious chase that culminates in the big kiss. Unfortunate for the cursed prince she is not and the chase continues. A recent Coca-cola subsidiary, vitaminwater is part of their Energy Brands that had rapper 50 Cent as an original owner. Now with Coke running the show they are hopeful this latest ad campaign will turn the corner for vitaminwater, as they recently had a judgement against them for misleading advertising for using the term "nutritious", in lieu of their products high sugar content.
Ad Agency: Crispin Porter + Bogusky