What is it about ants. Except for them appearing at our picnics and in our kitchens, most people actually like them. The admiration for the ant is derived by most people because we are in awe of how they work collectively. No other insect has been depicted with this such positive virtue in film and literature than the ant, and advertising is no exception. In this great animated ad from Belgium, public bus company De Lijn encapsulates the ants sense of community perfectly with a clever TV spot demonstrating their campaigns message of the benefits of traveling in groups.
Advertising Agency: Duval Guillaume Brussels, Belgium
Creatives: Niels Sienaert, Tim Schoenmaeckers
Creative directors: Katrien Bottez, Peter Ampe
TV Producers: Charlotte Mathias, Marc Van Buggenhout
Production Company: Creative Conspiracy
Director: Gerrit Bekers
Producer: Emily Rammant