Dating website Amour.com has just launched a cool new advertising campaign with French agency Euro RSCG 36. Creating a humerus albeit sad portrayal of the dreaded single life, the prints titled 'Mirror' and 'Spaghettis' feature two lonely bachelors dating themselves with the clever slogan reading "Don’t spend your evenings on your own". The French based dating website has more than 1 million members and hopes that this bold print ad campaign can catapult them to the next level of success, where matchmaking industry leaders eharmony and match.com currently preside.
Agency: Euro RSCG 360
Creative Director: Hugues Pinguet
Art Director: Thomas Derouault
Copywriter: Dimitri Hekimian & Peter Moyse
Photographer: Joey Lawrence
Retouch: Christophe Huet- Asile